Learning digital marketing and growth strategy involves understanding key concepts such as SEO, SEM, email marketing, social media marketing, and content marketing. You can start with live, online courses offered by reputable marketers like Arielle Jackson, Amanda Natividad, and Emily Kramer. Reading up-to-date digital marketing blogs and books can also deepen your knowledge. Moreover, practical experience, like managing your own blog or website, can provide valuable insights.

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• What’s an example of growth marketing?

  Growth marketing can take many forms, but one common example might be a social media campaign that uses a combination of targeted ads, influencer partnerships, and user-generated content to increase brand awareness and encourage conversions. An ecommerce company, for example, might encourage customers to share photos of their purchases in exchange for a chance to win a gift card. This generates organic, user-led content while also spreading brand awareness and encouraging additional purchases.

• What is Growth Marketing vs. Marketing?

  Traditional marketing focuses on creating awareness and acquiring new customers primarily through campaigns that are often broad and not personalized. Growth marketing, on the other hand, takes a more holistic approach by focusing not only on customer acquisition but also on activation, retention, and revenue. It leverages data, experiments, and innovative strategies across the entire customer journey to maximize customer value and drive sustainable growth.

• What does a growth marketer do?

  A growth marketer is responsible for driving customer acquisition, activation, retention, and upsell. They use data-driven insights to understand customer behavior and create strategies to enhance the customer journey. This could involve optimizing the user experience, running A/B tests to improve conversion rates, or using digital marketing techniques to boost customer engagement and loyalty. Ultimately, their goal is to use creative, low-cost strategies to help the business grow.

• Is growth the same as demand gen?

  Growth and demand generation are related but not the same. Demand generation is a subset of growth marketing that focuses specifically on driving awareness and interest in a company's products or services. It primarily involves top-of-the-funnel activities, like content marketing, event marketing, and outbound email campaigns. Growth marketing, however, encompasses the entire customer journey, from acquisition to retention and expansion, utilizing strategies and tactics beyond just generating demand.

• How can I start digital marketing?

  Starting in digital marketing involves gaining a basic understanding of key concepts like search engine optimization (SEO), social media marketing, content marketing, email marketing, and data analytics. There are many online courses and resources available for beginners. Once you understand the fundamentals, you can start by applying these concepts in real-world scenarios, such as by creating your own website, starting a blog, or managing social media for a small business. Over time, try to gain practical experience in different digital marketing roles and industries, and continually update your skills as digital trends evolve.