Gab Lab - Tone Up
3 Weeks
·Cohort-based Course
Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.
Gab Lab - Tone Up
3 Weeks
·Cohort-based Course
Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.
Course overview
Get pitch perfect
Your brand voice is your brand in action — it’s how customers hear, feel, and connect with you every day. This course gives you the tools, techniques, and confidence to build a brand voice that’s strategically sharp, emotionally resonant, and seriously magnetic.
Who is this course for
01
Designers. Great visuals are only half the story. When you understand voice, you can create more cohesive, expressive, and dynamic brands.
02
Copywriters. Whether you’re writing bold billboards or bite-sized captions, learn to sharpen your instinct for tone, rhythm, and intention.
03
Strategists. This course gives you the language, structure, and confidence to define, guide and sell in voices that move brands forward.
04
Anyone. New to branding? You don’t need years of experience—just curiosity and a love of how language works. We’ll break down big ideas in
What you’ll get out of this course
🔍 Understanding
Get under the skin of brand voice – what it is, why it matters, and how to shape one that reflects both your strategy and personality. Learn how to use voice as a strategic tool, not an afterthought and create a voice that leads – not gets buried in a forgotten Google Doc.
🧭 Consistency
Discover how to scale your voice and keep it in check across every touchpoint – from your homepage to your DMs. Build trust through consistency and create a voice people will instantly recognise – and never mistake for anyone else’s
🎭 Variety
Master the art of adding colour and depth – without losing focus. Learn how to flex your voice without breaking it so it feels expressive, layered, and alive. Ditch generic archetypes and craft a voice that cuts through – strategic, specific, and unmistakably yours.
🛠️ Technique
Turn vague language into clear, specific, sharp messages that instantly make sense (and create meaning). No fluff, just practical tools, voice-building tactics, and hundreds of examples you’ll return to again and again.
What’s included
Live sessions
Learn directly from Sarah in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Gab Lab - Tone Up
Course syllabus
3 live sessions • 7 lessons • 6 projects
Week 1
Rooting your Voice in Strategy
Crafting a Dynamic Voice
Aug
1
Live Session: Introduction to Verbal Identity
Week 2
Brand Language
Aug
8
Live Session: Language and Positioning
Exploring Voice Types
Week 3
Mastering Micro Copy
Final Project: Build your Brand Voice
Post-course
Aug
15
Live Session: Project Planning
What people are saying
Orlaith Dilleen
Claire Cunningham
Alex Rezgui
Meet your instructor
Sarah
Sarah
Brand & Verbal Strategist & Founder of The Gab Lab
I’m Sarah, founder of The Gab Lab–a space for creatives that want to learn how to define, shape, and sell in strategies that move brands forward. My courses are designed to be simple, accessible, and actionable, with no jargon, no fluff—just the tools you need to do brilliant work, confidently. So whether you’re a copywriter, strategist, designer or brand builder, I’m here help make it all make sense.
Join an upcoming cohort
Gab Lab - Tone Up
Cohort 1
£380
Dates
Payment Deadline
Course schedule
4-6 hours per week
Office hours
Fridays, 2 hours per week
Stay engaged with regular office hours! This is your time to ask questions, get feedback, and refine your skills.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learn at your own pace
2-3 hours per week
All modules are available from day one, so you can move at a pace that works for you. To keep you on track, I’ll provide suggested dates for each module, helping you stay engaged and get the most out of the course.
Put your skills to the test
3-4 hours
In the final project, you'll apply everything you’ve learned in a hands-on project, where you'll create and apply your very own strategically inspired brand voice.
Tone-Up Worksheet
A cheat sheet to help brands go beyond generic descriptors like "friendly" or "professional."
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
Gab Lab - Tone Up
Cohort 1
£380
Dates
Payment Deadline