Brand Positioning Through Language & Voice
3 Weeks
·Cohort-based Course
Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.
Brand Positioning Through Language & Voice
3 Weeks
·Cohort-based Course
Take your brand voice from cookie-cutter to strategically sharp verbal identity that tells stories and sells products.
Course overview
Get pitch perfect
In the world of branding, language isn’t just about information. It's how you make meaning. Words guide. They stir emotion. They tell stories. They shape the entire experience of your brand.
Words can either build trust, or break it. Create connection, or indifference. Inspire action, or dilute your message. Your brand’s language is your leverage.
Whatever you role, there’s something in here for you.
01
Designers. Great visuals are only half the story. When you understand voice, you can create more cohesive, expressive, and dynamic brands.
02
Copywriters. Whether you’re writing bold billboards or bite-sized captions, learn to sharpen your instinct for tone, rhythm, and intention.
03
Strategists. This course gives you the language, structure, and confidence to define, guide and sell in voices that move brands forward.
04
Anyone. New to branding? You don’t need years of experience, just curiosity and a love of how language works.
Walk away mastering the four tenets of tone
🔍 Understanding
Get under the skin of brand voice – what it is, why it matters, and how to shape one that reflects both your strategy and personality. Learn how to use voice as a strategic tool, not an afterthought and create a voice that leads – not gets buried in a forgotten Google Doc.
🧭 Consistency
Discover how to scale your voice and keep it in check across every touchpoint – from your homepage to your DMs. Build trust through consistency and create a voice people will instantly recognise – and never mistake for anyone else’s
🎭 Variety
Master the art of adding colour and depth – without losing focus. Learn how to flex your voice without breaking it so it feels expressive, layered, and alive. Ditch generic archetypes and craft a voice that cuts through – strategic, specific, and unmistakably yours.
🛠️ Technique
Turn vague language into clear, specific, sharp messages that instantly make sense (and create meaning). No fluff, just practical tools, voice-building tactics, and hundreds of examples you’ll return to again and again.
What’s included
Live sessions
Learn directly from Sarah in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
4+ hours of video content
Over 4 hours of engaging video lessons that each build on the last, layering insight with action.
260+ pages of course slides and a workbook
Over 260 pages of annotated slidesand a workbook packed with tactics, lessons, and examples.
Community of peers
Interactive group sessions, a cohort to learn alongside, and a private Slack community.
Exercises, projects, and tools
Tried, tested, and proven exercises to help you workshop, refine and action your verbal identity.
Bonus resources
A reusable toolkit – templates, worksheets, and prompts you can use again and again.
70+ brand voice examples
A library of 70+ brand voice examples – from the ones that hit the mark to the ones that miss entirely.
Live feedback
1:1 feedback on your work submissions, project crits, and direct access to the instructor
Monthly course updates
Monthly updates to the course content, ensuring it stays fresh and relevant.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 7 lessons • 6 projects
Week 1
Rooting your Voice in Strategy
Crafting a Dynamic Voice
Aug
1
Live Session: Introduction to Verbal Identity
Week 2
Brand Language
Aug
8
Live Session: Language and Positioning
Exploring Voice Types
Week 3
Mastering Micro Copy
Final Project: Build your Brand Voice
Post-course
Aug
15
Live Session: Project Planning
What people are saying
Orlaith Dilleen
Claire Cunningham
Alex Rezgui
Meet your instructor
Sarah
Sarah
Brand & Verbal Strategist & Founder of The Gab Lab
I’m Sarah, founder of The Gab Lab–a space for creatives that want to learn how to define, shape, and sell in strategies that move brands forward. My courses are designed to be simple, accessible, and actionable, with no jargon, no fluff—just the tools you need to do brilliant work, confidently. So whether you’re a copywriter, strategist, designer or brand builder, I’m here help make it all make sense.
Join an upcoming cohort
Brand Positioning Through Language & Voice
Cohort 1
£380
Dates
Payment Deadline
Course schedule
4-6 hours per week
Office hours
Fridays, 2 hours per week
Stay engaged with regular office hours! This is your time to ask questions, get feedback, and refine your skills.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
Learn at your own pace
2-3 hours per week
All modules are available from day one, so you can move at a pace that works for you. To keep you on track, I’ll provide suggested dates for each module, helping you stay engaged and get the most out of the course.
Put your skills to the test
3-4 hours
In the final project, you'll apply everything you’ve learned in a hands-on project, where you'll create and apply your very own strategically inspired brand voice.
Tone-Up Worksheet
A cheat sheet to help brands go beyond generic descriptors like "friendly" or "professional."
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
Brand Positioning Through Language & Voice
Cohort 1
£380
Dates
Payment Deadline