Class is in session
2 Weeks
·Cohort-based Course
Learn sales techniques that leverage your authenticity as an engineer.
Class is in session
2 Weeks
·Cohort-based Course
Learn sales techniques that leverage your authenticity as an engineer.
Hosted by
Karthik Balachandran
Engineer turned rockstar seller. 1000xed revenues and 100xed customers.
Course overview
Learn the "art" of technical selling. Cloud has changed the way enterprises consume software/services. This allows engineers to impact the sales process in a very positive way.
01
Software engineers who want to learn advanced selling skills.
02
Aspiring sales engineers who want to rev up their careers.
03
Candidates looking for customer-facing roles in High-Tech companies.
Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales framework that works for your technology domain.
You will work with fellow-students to create your sales playbook based on what you learned. You will change your mindset to that of high-achieving salespeople.
Mass disruptions are also creating massive opportunities. Use the energy of the technology market in your favor.
Employers are hungry for hardworking sales professionals that understand technology. Learn the sales methods and terminologies that impress prospective employers.
Sales for Software Engineers
Senior Director, Sales Engineering
Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.
01
Understand the B2B sales process
02
Meet your customer where they are
03
Leverage your technical skills for product positioning
04
Effective customer conversations that build trust
05
Identify risks in sales opportunities and neutralize them
06
Closing the deal
07
Tips for additional practice
1:00 pm to 2:30 pm EST
Estimated Time: ~2 hours
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you