Selling for Forward Deployed Engineers - FDE
Karthik Balachandran
Dev-Turned-Sales Leader: AI, Cloud, SaaS
Engineers make the best sellers. They just need the right framework.
FDEs perform at 60% their capacity when it comes to customer interactions. Traditional playbooks weren’t written for technical minds. This cohort teaches a step-by-step technical selling system so you can bridge the gap between Product and clients—without becoming someone you’re not.
What you’ll learn
Technical Selling Framework for the AI Era
Run customer calls that set your apart from perceived competition.
Create your high-velocity sales playbook.
Neutralize risks & progress deals to close.
Use the High-Velocity Framework to move from discovery → pilot → deal in weeks, not months.
Apply templates: MAPs, Pilot SOWs, and ROI calculators to structure every opportunity.
Benchmark your progress with guided exercises and real-world case studies from AI and Cloud sales.
Frame your solution around AI-driven transformation themes that matter to CIOs and CTOs.
Identify “trigger events” in Cloud and AI adoption that open doors for your product or expertise.
Use real customer scenarios to practice outcome-based storytelling.
Rehearse proven sales patterns from top sellers.
Apply weekly reflection prompts to convert learnings into habits.
Join a peer community for ongoing feedback, accountability, and deal-review support.
Learn directly from Karthik
Karthik Balachandran
Engineer turned rockstar seller. 1000xed revenues and 100xed customers.
Who this course is for
Engineer → Founder building category-defining products.
Sales Engineers looking to speed up their time to revenue.
Architects in customer-facing roles who want to rev-up their careers.
What's included
Live sessions
Learn directly from Karthik Balachandran in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
2 lessons • 4 projects
Week 1
The New Age of B2B Sales
Anatomy of B2B Sales
The Art and Science of Awesome Customer Meetings
Schedule
Live sessions
3 hrs / week
Projects
1 hr / week
Async content
1 hr / week
Frequently asked questions
$950
USD