Selling for Software Engineers

5.0 (9)

·

9 Days

·

Cohort-based Course

Technical Selling Framework for the AI Era

Previously at

VMware
Aviatrix
Hitachi Vantara
Mobileforce Software

Course overview

Learn solution sales strategies that leverage your authenticity as an engineer.

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services. This allows engineers to impact the B2B sales process in a very positive way.

Who is this course for

01

Technical Founders who are building category-defining software products.

02

Technical Solution Sellers looking to speed up their time to revenue.

03

Software engineers in customer-facing roles who want to rev-up their careers.

What you’ll get out of this course

Unlock customer opportunities by harnessing your technical skills

Bridge the Gap Between Code and Clients.

  • Gain practical insights into the world of B2B sales, tailored specifically for founders.
  • Understand how to articulate complex technical solutions to non-technical stakeholders.

Learn the high-velocity sales framework

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Leverage AI and Cloud disruptions

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Entrepreneurial edge for SaaS creators

  • Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.
  • Learn to translate the value of your technical solutions into compelling propositions for potential clients.


Cut through the FUD created by entrenched vendors

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Continuous Support Beyond the Course

  • Enjoy continued access to the exclusive community for ongoing support and events.
  • Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com

This course includes

Interactive live sessions

Lifetime access to course materials

2 in-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

May 31—Jun 1

    The New Age of B2B Sales

    2 items

    Anatomy of B2B Sales

    1 item

    The Art and Science of Awesome Customer Meetings

    2 items

Week 2

Jun 2—Jun 8

    Synchronizing Buyer-Seller Journeys

    0 items

    Identifying Risks & Neutralizing them for Close!

    1 item

    Navigating the Extra Mile

    0 items

    Demand Gen Ideas

    0 items

5.0 (9 ratings)

What students are saying

I recently attended the technical B2B sales course conducted by Karthik, and it was a great experience. The course content was incredibly well-structured and highly relevant, offering insights that are almost exclusive resources on the topic. Selling for technical engineers is a niche area, and it's rare to find such comprehensive guidance on the subject online. Karthik was fantastic—super friendly, approachable, and patient in answering all our questions, no matter how naive or advanced they were. Thank you, Karthik, for creating and conducting this course! I learned so much from this experience. Highly recommended to anyone in the technical space looking to get into or get better at B2B software sales!

Gokul

November 2024

AI Architect

DataStax

This course was so valuable as a first-time technical founder. We got the basics & more of selling and adapted to our specific needs during each class. I highly recommend it and in particular Khartik as his teaching skills are brilliant in making sure everyone gets everything clear and ready to apply in real life.

Martin

March 2024

Founder & CEO

Targecy

The course distills concepts into a methodical framework, making it easy for technical folks with little to no selling experience. Karthik skips all the fluff and gets straight down to the dos and don'ts of sales process. The best thing for me about this course was the step-by-step guidance on communicating value props, probing with thoughtful questions and progressing deals. Overall, this course delivers a lot of value for technical minds seeking to sell solutions.

Arun

November '23 Cohort

Solution Architect

Huron Consulting Group

Insightful and highly actionable. If Karthik turned this into a book it would be a bestseller and must-read for B2B SaaS founders -- let that tell you how much I value my learnings!

Bruno

March 2024

Senior Software Engineer

First Round Capital

As a software engineer, I often found myself lost in translation amidst the sales lingo and behaviors that pervade the tech industry. It felt like wading through unfamiliar territory every time I interacted with the sales team. This disconnect not only hampered my professional growth but also left me feeling isolated in my workplace. That was until I stumbled upon Karthik's course, "Selling for Software Engineers." Karthik's course was a revelation. It's tailored specifically for tech-minded individuals who are more comfortable with code than with sales pitches. The course brilliantly bridges the gap between the binary world of software engineering and the nuanced realm of sales. By breaking down sales concepts into logical, digestible segments, Karthik made what seemed like an alien language relatable and understandable. What truly sets this course apart is its practicality. The framework provided is not just theoretical; it's immensely applicable in a real-world setting. This course is not about turning engineers into salespeople; rather, it's about empowering them with the knowledge and tools to thrive in a sales-driven environment. It's about fostering better communication, collaboration, and understanding between different departments. Since completing the course, I've noticed a significant transformation in my professional life. Conversations with sales colleagues have become more meaningful and productive. I'm no longer just a spectator but an active participant in sales discussions. My inputs are now well-informed and valued, which has led to a noticeable increase in my workplace visibility and impact. Karthik's teaching style is clear, engaging, and empathetic. He understands the mindset of a software engineer and addresses our unique challenges in understanding sales dynamics. The course is structured in a way that progressively builds your knowledge and confidence. In conclusion, "Selling for Software Engineers" by Karthik is an essential course for any tech professional looking to break the barrier between engineering and sales. It's more than just a course; it's a career-transforming experience. For anyone feeling lost in the maze of sales jargon and practices, this course is the guiding light. I can't recommend it enough!

Vishal

November '23 Cohort

Solutions Architect

Magnolia

Strongly recommend this course for anyone who is in transition from technical delivery to Sales Engineer position. This is structured very well and presented by Karthik.

Vivek

November '23 Cohort

Consultant

NetApp

Free resource

Dynamic Presentation Flows

A selling strategy lesson that dives into making your customer presentations and demos stand out. these are field-tested original techniques you will not find anywhere else.

Access the Lesson

Meet your instructor

Karthik Balachandran

Karthik Balachandran

Senior Director, Sales Engineering

Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.

A pattern of wavy dots

Join an upcoming cohort

Selling for Software Engineers

Cohort 11

$750

Dates

May 31—June 8, 2025

Payment Deadline

May 30, 2025
Get reimbursed

Course schedule

5-7 hours per week

  • 4 Live Sessions over 2 Weeks

    3:00 pm to 4:30 pm Eastern Standard Time



  • Project Work

    Estimated Time: ~2 hours


Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Selling for Software Engineers

Cohort 11

$750

Dates

May 31—June 8, 2025

Payment Deadline

May 30, 2025
Get reimbursed

$750

5.0 (9)

·

9 Days