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Sales for Software Engineers

2 Weeks


Cohort-based Course

Learn sales techniques that leverage your authenticity as an engineer.

Hosted by

Karthik Balachandran

Engineer turned rockstar seller. 1000xed revenues and 100xed customers.

Course overview

Technical sales framework for the Cloud era

Learn the "art" of technical selling. Cloud has changed the way enterprises consume software/services. This allows engineers to impact the sales process in a very positive way.

Who is this course for


Software engineers who want to learn advanced selling skills.


Aspiring sales engineers who want to rev up their careers.


Candidates looking for customer-facing roles in High-Tech companies.

What you’ll get out of this course

Learn the high-velocity sales framework

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales framework that works for your technology domain.

Create a sales playbook that fits your style.

You will work with fellow-students to create your sales playbook based on what you learned. You will change your mindset to that of high-achieving salespeople.

Turn the tables on technology disruptions

Mass disruptions are also creating massive opportunities. Use the energy of the technology market in your favor.

Start a lucrative career in Tech Sales

Employers are hungry for hardworking sales professionals that understand technology. Learn the sales methods and terminologies that impress prospective employers.

Meet your instructor

Karthik Balachandran

Karthik Balachandran

Senior Director, Sales Engineering

Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.

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Sales for Software Engineers

Course Syllabus


Understand the B2B sales process


Meet your customer where they are


Leverage your technical skills for product positioning


Effective customer conversations that build trust


Identify risks in sales opportunities and neutralize them


Closing the deal


Tips for additional practice

Course schedule

5-7 hours per week
  • September 19th to 28th, 2023

  • Tuesday, Wednesday, and Thursday for 2 weeks

    1:00 pm to 2:30 pm EST

  • Project Work

    Estimated Time: ~2 hours

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

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Be the first to know about upcoming cohorts

Sales for Software Engineers