Selling for Technical Founders

5.0

(6 ratings)

·

8 Days

·

Cohort-based Course

Technical Selling Framework for the AI Era

Previously at

VMware
Aviatrix
Hitachi Vantara

Course overview

Learn solution sales strategies that leverage your authenticity as an engineer.

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services. This allows engineers to impact the B2B sales process in a very positive way.

Who is this course for

01

Technical Founders who are building category-defining software products for new markets.

02

Technical Solution Sellers looking to speed up their time to revenue.

03

Software engineers in customer-facing roles who want to rev-up their careers.

What you’ll get out of this course

Unlock customer opportunities by harnessing your technical skills

Bridge the Gap Between Code and Clients.

  • Gain practical insights into the world of B2B sales, tailored specifically for software engineers.
  • Understand how to articulate complex technical solutions to non-technical stakeholders with confidence.


Learn the high-velocity sales framework

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Leverage AI and Cloud disruptions

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Entrepreneurial edge for SaaS creators
  • Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.
  • Learn to translate the value of your technical solutions into compelling propositions for potential clients.


Elevate your career by blending technical prowess with sales skills

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Continuous Support Beyond the Course
  • Enjoy continued access to the exclusive community for ongoing support and events.
  • Avail a 25% discount on the premium version of the community with over 50,000 industry experts. JoinTaro.com

This course includes

Interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

    5.0

    (6 ratings)

    What students are saying

    Free resource

    Dynamic Presentation Flows

    A selling strategy lesson that dives into making your customer presentations and demos stand out. these are field-tested original techniques you will not find anywhere else.

    Access the Lesson

    Meet your instructor

    Karthik Balachandran

    Karthik Balachandran

    Senior Director, Sales Engineering

    Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.

    A pattern of wavy dots
    Join an upcoming cohort

    Selling for Technical Founders

    March 2024

    $500 USD

    Dates

    Mar 13—20, 2024

    Payment Deadline

    Mar 12, 2024

    |

    Bulk purchases

    Course schedule

    5-7 hours per week
    • 4 Live Sessions over 2 Weeks

      3:00 pm to 4:30 pm Eastern Standard Time



    • Project Work

      Estimated Time: ~2 hours


    Learning is better with cohorts

    Learning is better with cohorts

    Active hands-on learning

    This course builds on live workshops and hands-on projects

    Interactive and project-based

    You’ll be interacting with other learners through breakout rooms and project teams

    Learn with a cohort of peers

    Join a community of like-minded people who want to learn and grow alongside you

    Frequently Asked Questions

    I work full-time. What is the expected time commitment?
    I'm a founder of a SaaS product. Does this class help me?
    What happens if I can’t make a live session?
    Will I receive a certification?

    Stay in the loop

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    A pattern of wavy dots
    Join an upcoming cohort

    Selling for Technical Founders

    March 2024

    $500 USD

    Dates

    Mar 13—20, 2024

    Payment Deadline

    Mar 12, 2024

    |

    Bulk purchases

    $500 USD

    5.0

    (6)

    ·

    8 Days