Selling for Technical Founders


(8 ratings)


9 Days


Cohort-based Course

Technical Selling Framework for the AI Era

Previously at

Hitachi Vantara

Course overview

Learn solution sales strategies that leverage your authenticity as an engineer.

Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services. This allows engineers to impact the B2B sales process in a very positive way.

Who is this course for


Technical Founders who are building category-defining software products.


Technical Solution Sellers looking to speed up their time to revenue.


Software engineers in customer-facing roles who want to rev-up their careers.

What you’ll get out of this course

Unlock customer opportunities by harnessing your technical skills

Bridge the Gap Between Code and Clients.

  • Gain practical insights into the world of B2B sales, tailored specifically for founders.
  • Understand how to articulate complex technical solutions to non-technical stakeholders.
Learn the high-velocity sales framework

Engineers are in the best position to sell effectively. But, they lack the tools and framework to be successful. You will create your own high-velocity sales playbook that works for your technology domain.

Leverage AI and Cloud disruptions

Mass disruptions are also creating massive opportunities. Use the energy in the technology market in your favor.

Entrepreneurial edge for SaaS creators
  • Equip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.
  • Learn to translate the value of your technical solutions into compelling propositions for potential clients.

Cut through the FUD created by entrenched vendors

You are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.

Continuous Support Beyond the Course
  • Enjoy continued access to the exclusive community for ongoing support and events.
  • Avail a 25% discount on the premium version of the community with over 50,000 industry experts.

This course includes

Interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

4 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 18—May 19

    Week dates are set to instructor's time zone


    • The New Age of B2B Sales

    • Anatomy of B2B Sales

    • The Art and Science of Great First Meetings

  • Week 2

    May 20—May 26

    Week dates are set to instructor's time zone


    • Synchronizing Buyer-Seller Journeys

    • Navigating the Extra Mile

    • Identifying Risks & Neutralizing them for Close!

  • Bonus


    • Demand Gen Ideas


(8 ratings)

What students are saying

Free resource

Dynamic Presentation Flows

A selling strategy lesson that dives into making your customer presentations and demos stand out. these are field-tested original techniques you will not find anywhere else.

Access the Lesson

Meet your instructor

Karthik Balachandran

Karthik Balachandran

Senior Director, Sales Engineering

Karthik is a Tech Industry veteran who started his career as a sales engineer during the dot-com bust. He built a thriving sales career amid disruptions and technology transformations. After diligent research and years of investment, he developed the "Sales framework for engineers". This method has corrected the course of companies and hundreds of individuals whom Karthik has coached.

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Course schedule

5-7 hours per week
  • 4 Live Sessions over 2 Weeks

    3:00 pm to 4:30 pm Eastern Standard Time

  • Project Work

    Estimated Time: ~2 hours

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

I work full-time. What is the expected time commitment?
I'm a founder of a SaaS product. Does this class help me?
What happens if I can’t make a live session?
Will I receive a certification?

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Selling for Technical Founders


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