Is pricing your blind spot? Let us show you where to start.
If you are:
A Product Manager, Product Marketer, Marketing Lead, Pricing Lead, or Founder who wants to hone up your skills in SaaS Pricing & Packaging.
Let us show you where to start by learning how to:
Get organized:
- Organize a pricing project via 5-step framework that works
- Avoid common Pricing mistakes
Design Pricing and Packaging:
- Package new product or features in context of your market segments
- Understand customer willingness to pay (WTP) and price sensitivity
- Select a well aligned pricing metric that helps both your company and your customers win
- Decide between subscription-based, usage-based, tiered pricing, freemium models, etc.
Execute and operationalize:
- Run qualitative and quant research (Van Westendorp, Conjoint and more)
- How to think about discounting and pricing operationalization
Our Case Studies include examples from:
Zoom, DocuSign, Nosto, Citrix, Yousign, Amazon Connect, Genesys. And multiple cases from smaller, series C to post-IPO companies. We continue adding more.
We've led pricing & monetization teams at Zoom, Twilio, Narvar, Linkedin, Citrix, DocuSign, Squarespace and Microsoft. We've distilled these experiences to share with you.
What you’ll learn
Frameworks, Core Principles, Top Case Studies for SaaS Pricing, learnt and refined over our 28+ years of experience in SaaS Monetization.
Diagnose pricing model problems. Match the common challenges with the right solution.
Use different types of packaging (Good-Better-Best, A-La-Carte, Add-Ons). Decide between usage-based and feature-based models.
Be more deliberate about the use of discounting. Instructs how to design the right discounting structure and how to help Sales use it.
Gain confidence with key quantitative research methods like Conjoint, MaxDiff, and Van Westendorp analysis.
Understand how pricing strategies become operationalized, how to organize different teams to be successful and role of executive sponsorship
Who this course is for
Product, Product Marketing Managers who'd like to drive pricing change in a SaaS company
Executives and Founders who consider adding Pricing to their org and want to understand the value of the role and its responsibilities.
Revenue Operations and Deal Desk Managers seeking deeper understanding of the practical side of pricing and discounting.
What's included
Live sessions
Learn directly from Ajit Ghuman & Jan Pasternak in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
Week 1
Pricing Fundamentals (intro to our 5-step framework)
Step 1 - Goal Setting
Step 2 - Mastering Packaging Structures
Step 3 - Price Metrics
Homework Case Study introduction
Step 4 - Rate-Setting and Price-point Selection Approaches
Step 5 - Discounting
Homework Case Study discussion
Foundations of Data-Driven Pricing
Core Qualitative and Quantitative methods
Designing Conjoint - key 4 steps
Case studies and Hands-on practicals
Bonus
Pricing for International Expansion
Research and Analytics in Pricing
Organizational Management for Pricing
Free lesson
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Monetizing AI: Economics & Pricing of GenAI Development
Cost implication of Gen AI model selection
Gen AI model selection cost vs quality choices for AI co-pilots, AI primary and AI infrastructure
Pricing metric selection for Gen AI products
An approach to pricing metric selection (user-based vs. usage-based vs. other models) that aligns with customer value.
Development considerations for CTOs and Engineers
Understand the pros and cons of different models from an engineering and sustainability perspective.
Schedule
Live sessions
10-12 hrs
Success stories
- Jan has made a career out of establishing Pricing and Monetization teams in organizations that didn't have this function before, it's a rare and valuable experience.
Meeghn Hanson
VP of Marketing, LogMeIn - Everybody thinks they know Pricing, they don't. Jan has a long history of debunking myths and educating teams on core Pricing principles.
Ignacio Perello
Head of Pricing Strategy, Contentful - I went from dreading understanding pricing strategies to geeking out on something that has been a weakness for me.
Janna Johnson
Staff Product Manager, SamCart - We literally use Ajit's book as required reading for all our employees at Stigg. Ajit is a wealth of knowledge in both SaaS pricing frameworks and also rich real-world pricing case studies.
Dor Sasson
Co-founder & CEO, Stigg
5-Step Methodology for SaaS Pricing by Ajit Ghuman, Co-founder & CEO Monetizely Inc.
Frequently asked questions
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