If you are:

A Product Manager, Product Marketer, Marketing Lead, Pricing Lead who wants to hone up your skills in SaaS Pricing & Packaging.

Or an Entrepreneur wanting to add Pricing team to your organization.

Let us show you where to start by learning how to:

Get organized:

- Organize a pricing project via 5-step framework that works

- Avoid common Pricing mistakes

Design Pricing and Packaging:

- Package new product or features in context of your market segments

- Understand customer willingness to pay (WTP) and price sensitivity

- Select a well aligned pricing metric that helps both your company and your customers win

- Decide between subscription-based, usage-based, tiered pricing, freemium models, etc.

- Think about bundling to drive incremental revenue

Execute and operationalize:

- Create a cross functional pricing tea and solve common team biases

- Run qualitative and quant research (Van Westendorp, Conjoint and more)

- How to think about discounting and pricing operationalization

Our Case Studies include examples from:

Zoom, DocuSign, Nosto, Citrix, Yousign, Amazon Connect, Genesys. And multiple cases from smaller, series C to post-IPO companies. We continue adding more.

We've led pricing & monetization teams at Zoom, Twilio, Narvar, Linkedin, Citrix, DocuSign, Squarespace and Microsoft. We've distilled the theoretical knowledge and practical tips gained from these experiences and added more real-markets examples to share with you.

In this course, we simplify pricing strategy & monetization principles to give you the confidence to lead initiatives for your product line and across the company.