Your New Organic Growth Engine

New

8 Days

Cohort-based Course

Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.

Your New Organic Growth Engine

New

8 Days

Cohort-based Course

Senior Leaders: Rewrite your growth strategy for the AI era – build a sustainable growth engine that doesn't rely on paid ads or SEO.

Hosted by

Matt Lerner and Nopadon Wongpakdee

Co-founders, SYSTM Ex. PayPal, 500 Startups, Citi Ventures. 15 yrs SEO & Content

Matt Lerner and Nopadon Wongpakdee

Co-founders, SYSTM Ex. PayPal, 500 Startups, Citi Ventures. 15 yrs SEO & Content

Previously at

Course overview

Rewrite Your Customer Acquisition Strategy for the AI Era

AI is threatening SEO and changing the way we create content. ChatGPT, Perplexity and Google's own AI reduce traditional search traffic by 94%.*

This is, of course, a threat and an opportunity.

And the winners won't just shift their SEO to "AIO," they will completely reinvent their organic customer acquisition.

We'll help you discover the risks and opportunities to your business, and craft your post-SEO growth strategy.

You won't just leave with theory—you'll leave with your complete organic acquisition strategy ready to implement immediately.

Who is this course for

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

CMOs who need to size their risk, develop a new strategy, and shift headcount and budget to continue to grow organic acquisition.

Entrepreneurs who need practical strategies to build direct audience relationships and create content that stands out in the age of AI.

Marketing Leaders who need to optimize for LLMs, find new traffic sources, build audiences, and produce content that gets cited, not stolen.

What you’ll get out of this course

Your AI-Native Content Strategy

A tailored organic growth strategy that fits your specific business, industry, and team capabilities

A Risk Mitigation Plan

Clear assessment of your SEO vulnerability with plans to shift dependence before traffic collapses

Key Metrics

Custom KPIs that track the ROI of your content investments, and provide leading indicators of future growth.

Talent & Budget Shifts

Gap analysis of your current team versus what you'll need to execute successfully, and a plan to shift spend from declining channels to new growth areas without increasing total spend.

A 90-Day Implementation Roadmap

Prioritized action steps with quick wins and longer-term strategic initiatives.

This course includes

3 interactive live sessions

Lifetime access to course materials

In-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jul 14—Jul 20

Jul

Module 1: Understanding the New Landscape

Mon 7/143:00 PM—4:30 PM (UTC)

Jul

Module 2: Building Your New Growth Strategy

Thu 7/173:00 PM—4:30 PM (UTC)

Week 2

Jul 21

Jul

Module 3: Implementation & Optimization

Mon 7/213:00 PM—4:30 PM (UTC)

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Meet your instructor

Matt Lerner

Co-Founder, SYSTM, Ex. PayPal, 500 Startups

Matt Lerner is the founder of SYSTM and bestselling author of Growth Levers and how to Find Them. He started his career as a growth marketer, and general manager in Silicon Valley, and had his first exit in 1998. He joined the early growth team at PayPal in 2004, where he rose to GM of an $800M B2B business. He left PayPal to become Partner with the VC 500 Startups. At SYSTM, he's helped over 200 early stage startups "find their big growth levers." Matt has been invited to lecture at Stanford University, Berkeley and Imperial College.

Nopadon Wongpakdee

Co-Founder, SYSTM, ex. Citi Ventures, 500 Startups

A digital marketer with 20+ years of experience, Nopadon has worked with 100+ start-ups as a consultant, Citi Ventures EIR and in-house growth advisor for 500 startups. As co-founder of SYSTM, Nopadon helps teams apply the Jobs To Be Done methodology to set up the foundations of a growth machine.

Join an upcoming cohort