Master AI tools and strategies designed for B2B Client Success Managers to enhance client relationships, predict needs and drive retention.
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Course overview
Read my post on the application of AI here: https://www.artwhich.com/
This practical, hands-on course equips experienced CSMs AI literacy needed to:
(1) Analyze client data patterns to identify early warning signs of churn
(2) Design AI-enhanced workflows that complement your existing client success processes
(3) Create predictive client health models using basic AI frameworks
(4) Develop strategic approaches to communicate AI value propositions to skeptical (internal) clients
Designed exclusively for client success professionals in B2B environments who want to stay ahead of industry changes and exceed performance metrics through strategic AI implementation.
01
Junior B2B client success managers with at least 2 to 3 years of CSM experience, keen to explore ways AI may help identify signs of churn.
02
Senior client success managers or leaders with 5+ years of experience, and keen to move to a technological approach to managing accounts.
03
This program is not for students, aspiring CSMs, graduates, or CSMs who are extremely aware of AI in practice.
Analyze client data patterns to identify early warning signs of churn
Design AI-enhanced workflows that complement your existing client success processes
Create predictive client health models using basic AI frameworks
Develop strategic approaches to communicate AI value propositions to skeptical (internal) clients
Live sessions
Learn directly from May at artwhich.com in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
7 live sessions β’ 18 lessons β’ 10 projects
Objectives: Understand AI capabilities and limitations specifically relevant to client success management in B2B contexts.
AI Fundamentals for Non-Technical CSMs
Predictive Analytics
Natural Language Processing (NLP)
Recommendation Systems
Conversational AI
How Machine Learning Models Work with Client Data
Jan
20
Workshop 1: Reflecting on Success Cases
Reflecting on Success Cases - Share Your Reflection
Feb
1
Let's explore the data landscape that powers AI insights.
Understanding Client Data Types and Quality Requirements
Product Usage Data
Engagement Data
Client Contextual Data
Outcome Data
Jan
26
Workshop 2: Data Inventory
Data Inventory: Submit Your Work
How AI Interprets Client Interactions
Pattern Recognition
Contextual Analysis
Sentiment and Intent Analysis
Jan
28
Workshop 3: Client Interactions Analysis and Framework Creation
Client Interactions Analysis and Framework Creation - Submit Your Work
Jan
30
Workshop 4: Evaluating Your Organization's Data Readiness
Evaluating Your Organization's Data Readiness - Submit Your Work
Data Pattern Recognition for Proactive Account Management - Submit Your Work
Let's review the current AI tools landscape for client success and understand how to maximise their values.
Overview of AI-Powered CS Platforms
CS Platforms with AI Features
AI Enhancement Tools for Existing Systems
Reflection on Evaluating and Selecting Tools
Feb
2
Workshop 6: Designing AI-Enhanced Client Success Workflows
Designing AI-Enhanced Client Success Workflows - Submit Your Work!
Building Basic Predictive Client Health Models - Submit Your Work
Communicating AI Value to Skeptical (Internal) Clients
Putting It All Together
Jul
16
Student A
Student B
Student C
This is where you'll add your bio as a way to establish credibility and demonstrate to your audience why you're the right person to teach this course.
6-8 hours per week
2 Pre and Post-Program Mixers via Zoom
1 hour per mixer
Pre and post-program 'get to know your peers' sessions via Zoom facilitate networking, build CS community, and provide a platform for informal interaction and relationship-building, which can enhance your overall program experience and future collaborations in the field of CS.
7 Live Zoom Interactive Workshops
1 hour at 21:00 BST on various weekdays
Schedule
Week 1: 14 May and 19 May
Week 2: 21 May, 22 May and 23 May
Week 3: 26 May and 27 May
Weekly Projects
4 hours per week
Put what you learned in practice. Receive feedback from your host and peers.
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
Youβll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you