4 Weeks
·Cohort-based Course
Join a group of early-stage founders and revenue leaders to nail your ICP, break through the noise and build a consistent pipeline.
Course overview
This cohort-based course is for early-stage founders and VPs of sales who are struggling to break through the noise and build a consistent pipeline.
The goal of the course is to launch students into regularly booking meetings with prospects as soon as they've finished the course.
Through a 3-week series of self-paced lessons, async projects and live group workshop discussions you'll learn and apply frameworks for:
- Refining your ideal customer profile
- Finding relevant prospects in your network
- Writing engaging messaging
- Building a process to book meetings
The course includes:
- 4 modules of self-paced lessons to learn early-stage GTM frameworks.
- 3 projects where you'll apply the frameworks to your own business. The projects are 1) refining your ICP, 2) finding matches in your network and 3) writing engaging message.
- 3x live workshops where you'll present your projects and get feedback so that you can master the frameworks.
- 1x live check-in session two weeks after the course ends to review your progress and keep you accountable for making progress.
01
Early-stage founders who are struggling to build pipeline at a consistent rate.
02
Early-stage VPs of sales who have been tasked with building pipeline consistently and efficiently.
03
Early-stage founders from product backgrounds who are new to sales and looking for frameworks to apply to building pipeline.
Building your early-stage GTM
Week 1
Week 1
Jan 16—Jan 21
Events
Tue, Jan 16, 6:00 PM - 6:30 PM UTC
Modules
Through a series of short self-paced lessons:
Learn why a precise ICP is the cornerstone of your GTM strategy
Learn the framework and steps for building a precise ICP
Apply the framework by doing a project to build your own ICP
Bring your project for feedback and discussion in the the first live workshop.
Week 2
Week 2
Jan 22—Jan 28
Events
Tue, Jan 23, 6:00 PM - 7:30 PM UTC
Modules
Through a series of short self-paced lessons:
Learn why using your extended network is so important for prospecting
Learn the framework for finding relevant prospects in your network
Apply it to to build a target list of relevant prospects and connectors using LinkedIn
Bring your target list to discuss in the second live workshop.
Week 3
Week 3
Jan 29—Feb 4
Events
Tue, Jan 30, 6:00 PM - 7:30 PM UTC
Modules
Through a series of short self-paced lessons:
Learn the framework for writing messaging that cuts through the noise
Learn how to use research to create a relevant opening
Find unique insights that engage your prospects
Write your own messaging and bring it to the third live workshop for discussion and feedback
Week 4
Week 4
Feb 5—Feb 6
Events
Tue, Feb 6, 6:00 PM - 7:30 PM UTC
Modules
Post-Course
Post-Course
Events
Tue, Feb 13, 6:00 PM - 7:30 PM UTC
Fractional CRO for startups
Arnie coaches early-stage startup founders and revenue leaders on fixing their go-to-market strategy and writes a popular newsletter called The Revenue Architect.
He's coached and advised 100 early-stage startups over the past 10 years and was previously the full time Chief Revenue Officer of Polyvore (which he sold for $250M), Quora (where he 2x-ed revenue) and Ethena.
Arnie started his career as a product and engineering leader and became the CEO of a Series A startup, so he knows just how hard it is for first-time founders to figure out sales and how helpful it is to have an expert to guide you through it.
January 2024
$750 USD
Dates
Jan 16—Feb 6, 2024
Payment Deadline
Jan 16, 2024
1 hour per week, on your own time
All lessons are self-paced and available to students as soon as the course starts.
1 hour per week, on your own time
All projects are self-paced and available to students as soon as the course starts.
90 minutes per workshop
The live workshops are 90 minutes long and focused on discussing projects, giving feedback and Q&A.
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January 2024
$750 USD
Dates
Jan 16—Feb 6, 2024
Payment Deadline
Jan 16, 2024