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Prospecting for early-stage founders and salespeople

4.8

(12 ratings)

8 Days

Cohort-based Course

Build a warm outreach motion to connect with prospects who are likely to buy from you.

Prospecting for early-stage founders and salespeople

4.8

(12 ratings)

8 Days

Cohort-based Course

Build a warm outreach motion to connect with prospects who are likely to buy from you.

Hosted by

Arnie Gullov-Singh | 3x startup CRO

3x startup CRO and GTM coach to 100+ early-stage startups

Arnie Gullov-Singh | 3x startup CRO

3x startup CRO and GTM coach to 100+ early-stage startups

Last chance to enroll

days

hours

mins

Course overview

Cold outbound is dead. Use warm outreach to connect with your best prospects.

This cohort-based course is for early-stage founders and GTM leaders who are struggling to get results from cold outbound and are looking to stand up and scale a warm outreach program.

Through a 2-week series of self-paced lessons, async projects and live group workshop discussions you'll learn and apply the frameworks for:

- Refining your ideal customer profile

- Writing engaging messaging

- Finding relevant prospects in your network

- Building a process to book meetings

The course includes:

- 4x modules of self-paced lessons to learn frameworks for early-stage warm outreach (ICP, messaging, warm outreach)

- 2x mini projects where you'll apply the frameworks to your own business, refining your existing ICP and messaging.

- 2x live workshops where you'll present your ICP and messaging projects and get feedback.

- Post course access to Arnie to discuss your warm outreach progress.

For early-stage founders and sales leaders

Early-stage founders who are struggling to build pipeline at a consistent rate.

Early-stage GTM leaders who are looking for an effective alternative to cold outbound.

Founders from product backgrounds who are new to sales and looking to learn warm outreach.

Early-stage founders who are struggling to build pipeline at a consistent rate.

Early-stage GTM leaders who are looking for an effective alternative to cold outbound.

Founders from product backgrounds who are new to sales and looking to learn warm outreach.

What you’ll get out of this course

A precise ideal customer profile that focuses on people who are likely to buy from you

Learn the framework for refining an ideal customer profile to focus on your highest value prospects.
Apply the framework in a project to refine your own ideal customer profile.
Optimize your ICP in a live workshop focused on discussion, feedback and Q&A.

Strong and relevant messaging that will engage your prospects

Learn the framework for creating high impact messaging that cuts through the noise.
Apply the framework in a project to write your own outreach messaging.
Optimize your messaging in a live workshop focused on discussion, feedback and Q&A.

A target list of prospects in your extended network

Learn the framework for finding companies and people in your extended network who match your ICP.
Apply the framework in a project to build your own target list using your LinkedIn account.
Optimize your target list in a live workshop focused on discussion, feedback and Q&A.

A process to use your extended network to build your pipeline

Learn the process for generating warm introductions through connectors in your network.
Apply the process to book meetings with your prospects.
Optimize your process in a live check-in session focused on reviewing your results and Q&A.

This course includes

3 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
May 9—May 12
Week dates are set to instructor's time zone
Events
May
9
Building your early-stage GTM: Kick off!
Building your early-stage GTM: Kick off!
Thu, May 9, 5:00 PM - 5:30 PM UTC
Week 2
May 13—May 16
Week dates are set to instructor's time zone
Events
May
14
Building your early-stage GTM: ICP workshop
Building your early-stage GTM: ICP workshop
Tue, May 14, 5:00 PM - 6:30 PM UTC
May
16
Building your early-stage GTM: Messaging workshop
Building your early-stage GTM: Messaging workshop
Thu, May 16, 5:00 PM - 6:30 PM UTC
Modules
Nailing your ideal customer profile
Nailing your ideal customer profile
5 Lessons • 1 Project
Writing engaging messaging
Writing engaging messaging
4 Lessons • 1 Project
Using warm outreach to connect with prospects in your network
Using warm outreach to connect with prospects in your network
5 Lessons

4.8

(12 ratings)

What students are saying

Meet your instructor

Arnie Gullov-Singh | 3x startup CRO

Fractional CRO for startups

Arnie coaches early-stage startup founders and revenue leaders on fixing their go-to-market strategy and writes a popular newsletter called The Revenue Architect.

He's coached and advised 100 early-stage startups over the past 10 years and was previously the full time Chief Revenue Officer of Polyvore (which he sold for $250M), Quora (where he 2x-ed revenue) and Ethena.

Arnie started his career as a product and engineering leader and became the CEO of a Series A startup, so he knows just how hard it is for first-time founders to figure out sales and how helpful it is to have an expert to guide you through it.

Join an upcoming cohort