Building your early-stage GTM

4.8

(10 ratings)

·

3 Weeks

·

Cohort-based Course

Join a group of early-stage founders and revenue leaders to nail your ICP, break through the noise and build a consistent pipeline.

Course overview

Find your best prospects and build your pipeline

This cohort-based course is for early-stage founders and VPs of sales who are struggling to break through the noise and build a consistent pipeline.


The goal of the course is to launch students into regularly booking meetings with prospects as soon as they've finished the course.


Through a 3-week series of self-paced lessons, async projects and live group workshop discussions you'll learn and apply frameworks for:

- Refining your ideal customer profile

- Writing engaging messaging

- Finding relevant prospects in your network

- Building a process to book meetings


The course includes:

- 4x modules of self-paced lessons to learn early-stage GTM frameworks.

- 2x projects where you'll apply the frameworks to your own business.

- 2x live workshops where you'll present your projects and get feedback.

For early-stage founders and VPs of sales

01

Early-stage founders who are struggling to build pipeline at a consistent rate.

02

Early-stage VPs of sales who have been tasked with building pipeline consistently and efficiently.

03

Early-stage founders from product backgrounds who are new to sales and looking for frameworks to apply to building pipeline.

What you’ll get out of this course

A precise ideal customer profile that focuses on the highest value prospects for your business
  • Learn the framework for refining an ideal customer profile to focus on your highest value prospects.
  • Apply the framework in a project to refine your own ideal customer profile.
  • Optimize your ICP in a live workshop focused on discussion, feedback and Q&A.
High impact messaging that will engage your prospects
  • Learn the framework for creating high impact messaging that cuts through the noise.
  • Apply the framework in a project to write your own outreach messaging.
  • Optimize your messaging in a live workshop focused on discussion, feedback and Q&A.
A target list of high value prospects who are likely to respond to you
  • Learn the framework for finding companies and people in your extended network who match your ICP.
  • Apply the framework in a project to build your own target list using your LinkedIn account.
  • Optimize your target list in a live workshop focused on discussion, feedback and Q&A.
A process to use your extended network to build your pipeline
  • Learn the process for generating warm introductions through connectors in your network.
  • Apply the process to book meetings with your prospects.
  • Optimize your process in a live check-in session focused on reviewing your results and Q&A.

This course includes

3 interactive live sessions

Lifetime access to course materials

14 in-depth lessons

Direct access to instructor

2 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Post-Course

    Modules

    • Writing engaging messaging

      Through a series of short self-paced lessons:

      • Learn the framework for writing messaging that cuts through the noise

      • Learn how to use research to create a relevant opening

      • Find unique insights that engage your prospects

      • Write your own messaging and bring it to the third live workshop for discussion and feedback

    • Using warm outreach to connect with prospects in your network

      Through a series of short self-paced lessons:

      • Learn why using your extended network is so important for prospecting

      • Learn the framework for finding relevant prospects in your extended network

      • Apply it to to build a target list of relevant prospects and connectors

      • Learn how to set expectations with your connectors to help you with warm outreach

4.8

(10 ratings)

What students are saying

Meet your instructor

Arnie Gullov-Singh

Arnie Gullov-Singh

Fractional CRO for startups

Arnie coaches early-stage startup founders and revenue leaders on fixing their go-to-market strategy and writes a popular newsletter called The Revenue Architect.


He's coached and advised 100 early-stage startups over the past 10 years and was previously the full time Chief Revenue Officer of Polyvore (which he sold for $250M), Quora (where he 2x-ed revenue) and Ethena.


Arnie started his career as a product and engineering leader and became the CEO of a Series A startup, so he knows just how hard it is for first-time founders to figure out sales and how helpful it is to have an expert to guide you through it.

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Join an upcoming cohort

Building your early-stage GTM

March 2024

$750 USD

Dates

Mar 12—26, 2024

Payment Deadline

Mar 11, 2024

|

Bulk purchases

Course schedule

3-4 hours per week for 3 weeks
  • Self-paced lessons & projects

    1 hour per week, on your own time

    All lessons and projects are self-paced and available to students as soon as the course starts.

  • Live workshops

    90 minutes per workshop

    The live workshops are 90 minutes long and focused on discussing projects, giving feedback and Q&A.

Stay in the loop

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A pattern of wavy dots
Join an upcoming cohort

Building your early-stage GTM

March 2024

$750 USD

Dates

Mar 12—26, 2024

Payment Deadline

Mar 11, 2024

|

Bulk purchases

$750 USD

4.8

(10)

·

3 Weeks