Building your early-stage GTM

4 Weeks

Cohort-based Course

Join a group of early-stage founders and revenue leaders to nail your ICP, break through the noise and build a consistent pipeline.

Building your early-stage GTM

4 Weeks

Cohort-based Course

Join a group of early-stage founders and revenue leaders to nail your ICP, break through the noise and build a consistent pipeline.

Hosted by

Arnie Gullov-Singh

3x startup CRO and GTM coach for early-stage startups

Arnie Gullov-Singh

3x startup CRO and GTM coach for early-stage startups

Course overview

Find your best prospects and build your pipeline

This cohort-based course is for early-stage founders and VPs of sales who are struggling to break through the noise and build a consistent pipeline.

The goal of the course is to launch students into regularly booking meetings with prospects as soon as they've finished the course.

Through a 3-week series of self-paced lessons, async projects and live group workshop discussions you'll learn and apply frameworks for:

- Refining your ideal customer profile

- Finding relevant prospects in your network

- Writing engaging messaging

- Building a process to book meetings

The course includes:

- 4 modules of self-paced lessons to learn early-stage GTM frameworks.

- 3 projects where you'll apply the frameworks to your own business. The projects are 1) refining your ICP, 2) finding matches in your network and 3) writing engaging message.

- 3x live workshops where you'll present your projects and get feedback so that you can master the frameworks.

- 1x live check-in session two weeks after the course ends to review your progress and keep you accountable for making progress.

For early-stage founders and VPs of sales

Early-stage founders who are struggling to build pipeline at a consistent rate.

Early-stage VPs of sales who have been tasked with building pipeline consistently and efficiently.

Early-stage founders from product backgrounds who are new to sales and looking for frameworks to apply to building pipeline.

Early-stage founders who are struggling to build pipeline at a consistent rate.

Early-stage VPs of sales who have been tasked with building pipeline consistently and efficiently.

Early-stage founders from product backgrounds who are new to sales and looking for frameworks to apply to building pipeline.

What you’ll get out of this course

A precise ideal customer profile that focuses on the highest value prospects for your business

Learn the framework for refining an ideal customer profile to focus on your highest value prospects.
Apply the framework in a project to refine your own ideal customer profile.
Optimize your ICP in a live workshop focused on discussion, feedback and Q&A.

A target list of high value prospects who are likely to respond to you

Learn the framework for finding companies and people in your extended network who match your ICP.
Apply the framework in a project to build your own target list using your LinkedIn account.
Optimize your target list in a live workshop focused on discussion, feedback and Q&A.

High impact messaging that will engage your prospects

Learn the framework for creating high impact messaging that cuts through the noise.
Apply the framework in a project to write your own outreach messaging.
Optimize your messaging in a live workshop focused on discussion, feedback and Q&A.

A process to use your extended network to build your pipeline

Learn the process for generating warm introductions through connectors in your network.
Apply the process to book meetings with your prospects.
Optimize your process in a live check-in session focused on reviewing your results and Q&A.

Course syllabus

5 live sessions • 4 modules • 16 lessons • 3 projects

Expand all modules

Week 1
Week 1
Jan 16—Jan 21
Events
Jan
16
Building your early-stage GTM - Kick off!
Building your early-stage GTM - Kick off!
Tue, Jan 16, 6:00 PM - 6:30 PM UTC
Modules
Nailing your ideal customer profile
Nailing your ideal customer profile
5 Lessons • 1 Project
Through a series of short self-paced lessons:
Learn why a precise ICP is the cornerstone of your GTM strategy
Learn the framework and steps for building a precise ICP
Apply the framework by doing a project to build your own ICP
Bring your project for feedback and discussion in the the first live workshop.
Through a series of short self-paced lessons:
Learn why a precise ICP is the cornerstone of your GTM strategy
Learn the framework and steps for building a precise ICP
Apply the framework by doing a project to build your own ICP
Bring your project for feedback and discussion in the the first live workshop.
Week 2
Week 2
Jan 22—Jan 28
Events
Jan
23
Building your early-stage GTM - Live workshop on building your ICP
Building your early-stage GTM - Live workshop on building your ICP
Tue, Jan 23, 6:00 PM - 7:30 PM UTC
Modules
Finding relevant prospects in your network
Finding relevant prospects in your network
3 Lessons • 1 Project
Through a series of short self-paced lessons:
Learn why using your extended network is so important for prospecting
Learn the framework for finding relevant prospects in your network
Apply it to to build a target list of relevant prospects and connectors using LinkedIn
Bring your target list to discuss in the second live workshop.
Through a series of short self-paced lessons:
Learn why using your extended network is so important for prospecting
Learn the framework for finding relevant prospects in your network
Apply it to to build a target list of relevant prospects and connectors using LinkedIn
Bring your target list to discuss in the second live workshop.
Week 3
Week 3
Jan 29—Feb 4
Events
Jan
30
Building your early-stage GTM - Live workshop on finding relevant prospects
Building your early-stage GTM - Live workshop on finding relevant prospects
Tue, Jan 30, 6:00 PM - 7:30 PM UTC
Modules
Writing engaging messaging
Writing engaging messaging
4 Lessons • 1 Project
Through a series of short self-paced lessons:
Learn the framework for writing messaging that cuts through the noise
Learn how to use research to create a relevant opening
Find unique insights that engage your prospects
Write your own messaging and bring it to the third live workshop for discussion and feedback
Through a series of short self-paced lessons:
Learn the framework for writing messaging that cuts through the noise
Learn how to use research to create a relevant opening
Find unique insights that engage your prospects
Write your own messaging and bring it to the third live workshop for discussion and feedback
Week 4
Week 4
Feb 5—Feb 6
Events
Feb
6
Building your early-stage GTM - Live workshop on writing engaging messaging
Building your early-stage GTM - Live workshop on writing engaging messaging
Tue, Feb 6, 6:00 PM - 7:30 PM UTC
Modules
Creating a process for getting warm introductions
Creating a process for getting warm introductions
4 Lessons
Post-Course
Post-Course
Events
Feb
13
Building your early-stage GTM - check in session to review progress
Building your early-stage GTM - check in session to review progress
Tue, Feb 13, 6:00 PM - 7:30 PM UTC

Meet your instructor

Arnie Gullov-Singh

Fractional CRO for startups

Arnie coaches early-stage startup founders and revenue leaders on fixing their go-to-market strategy and writes a popular newsletter called The Revenue Architect.

He's coached and advised 100 early-stage startups over the past 10 years and was previously the full time Chief Revenue Officer of Polyvore (which he sold for $250M), Quora (where he 2x-ed revenue) and Ethena.

Arnie started his career as a product and engineering leader and became the CEO of a Series A startup, so he knows just how hard it is for first-time founders to figure out sales and how helpful it is to have an expert to guide you through it.

Join an upcoming cohort