B2B Demand Generation Accelerator
4.9 (12)
8 Days
·Cohort-based Course
The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching
B2B Demand Generation Accelerator
4.9 (12)
8 Days
·Cohort-based Course
The traditional B2B growth playbook is dying. Learn new tactics & strategies to uplevel your career in 2025 + 12 months of group coaching
Course overview
Does generating qualified pipeline seem to get harder each year?
You're not alone. I get it.
There are many reasons for this but one main reason is that most traditional B2B marketing focuses on capturing demand rather than creating it.
Capturing demand looks like SEO, pay-per-click advertising, content syndication, traditional outbound, and intent data.
These strategies can work, but they are highly competitive and saturated approaches that yield diminishing returns year after year.
What should you do differently?
Create efficient demand by doing these four things:
- Improve the buyer experience
- Leveraging relationships
- Delivering pre-customer impact
- Finding underpriced media opportunities.
To get even more granular, creating demand in 2025 involves leveraging strategic partnerships, founder-led growth, customer advocacy, employee advocacy, influencer marketing, event-led growth, employee advocacy, and community-led growth.
These strategies and more are the future of pipeline creation.
Why learn with me?
I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand. Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.
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This live and interactive training will provide the frameworks and toolkits to enhance your demand-generation strategies.
Grab your spot today!
P.S. This is a small group course with limited seats to ensure each student receives 1:1 support. Only 19 spots are available for the April cohort.
P.S.S. Have more questions? Please email me at taylor@taylorwells.com or schedule a call to discuss the course further here: https://potentialopportunity.com/meetings/taylorwells/maven-course-call
Who is this course for
01
B2B Marketers looking to uplevel their skills, crush their new revenue goals and get a promotion/raise
02
CMOs/CROs/CEOs looking to provide their organization leadership around what demand generation strategics and tactics to implement
03
Sales Development/Business Development looking to evolve beyond just doing outbound tactics
What you’ll get out of this course
Get a refresher on GTM fundamentals
You can have all the best demand gen strategies but if you don't have the GTM fundamentals in place, you will fail.
Learn the 4 Demand Generation Levers for effective growth
A deep dive into the 4 Demand Generation Levers for efficient & effective growth
Walk away with a 12-month demand generation roadmap tailored to your business.
After the two week's you'll have 12-month demand generation plan to start executing NOW.
Leverage AI tools to amplify marketing efforts.
ChatGPT, Copy.ai, Clay, Summarize, Opus, and the list goes on. We'll walk through the different use cases for how we are using AI right now to increase output.
Integrate Demand Gen with Account-Based Marketing (ABM)
How do ABM and demand generation work together? We'll cover that and more.
Walk away with multiple playbooks for how to stack your demand gen strategies & make your life way easier
We'll go deep on a handful of integrated demand gen playbooks that you can implement right away. How to do paid media, outbound, Linkedin, customer advocacy, creating video content, and getting starting with strategic partnerships.
Get Access To 1-Year Of Monthly Check-Ins
We can create a great system for you but what if you have questions down the road? All students get access to my monthly group calls (for 1 year) to discuss what's working and what's not.
What’s included
Live sessions
Learn directly from Taylor Wells in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
B2B Demand Generation Accelerator
Course syllabus
6 live sessions • 25 lessons • 2 projects
Week 1
Apr
14
Class 1: Intro & GTM Fundamentals
GTM Fundamentals To Unlock Efficient Demand Gen
Apr
15
Class 2: 32 Mistakes To Avoid & Demand Gen Levers
32 Mistakes To Avoid
Difference between Demand Capture & Demand Creation
Deep Dive Into The 4 Demand Generation Levers
(Optional) Self-Audit Of Demand Gen Levers
Apr
16
Optional: 1.5 hour Thursday AMA
Apr
17
Let's Get Tactical + Playbooks
What tactics are working now + my playbooks
Apr
18
Class 4: Build Your 12-month Demand Gen System
Week 2
Build your 12-month Demand Gen Activity Plan
Apr
21
Optional 1.5 hour Tuesday AMA
Bonus
Free Access to 1-Year Of Monthly Group Coaching ($1499 Value)
4.9 (12 ratings)
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B2B Demand Generation Accelerator
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Get a sneak peek from previous cohorts:
Picking The Right GTM Motions
Meet your instructor
Taylor Wells
4x Demand Gen & ABM Leader - $150mm+ in Efficient Pipeline Opportunities Created
I've been a marketer, a seller, and now an entrepreneur & fractional demand gen consultant. I've spent the last 10+ years focused on generating efficient demand (i.e., interested potential buyers). Most companies I've worked with have either been bootstrapped or lightly funded, forcing me to get creative and consistently think outside the traditional playbook boxes to drive efficient revenue.
Course schedule
4 hours per week
Live Sessions
6 interactive sessions
Over 7 days, you can participate in up to 15 hours of live interactive classes. Can't make each session? No worries, it will be recorded!
Weekly Projects
1 hour of self-study
You'll spend 3 per week of class time and 1 hour per week of homework on your own to gather data and thoughts on developing your demand generation plan.
(Free) 4 B2B Demand Gen Levers Workshop
What you’ll learn:
- Four ways to improve demand generation outcomes efficiency
- Get a quick refresher on the state-of-demand generation
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B2B Demand Generation Accelerator
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