B2B Demand Generation Bootcamp
2 Days
·Cohort-based Course
Only 5% of your buyers are in market. Learn how to create & capture demand now for your B2B products & drive revenue.
B2B Demand Generation Bootcamp
2 Days
·Cohort-based Course
Only 5% of your buyers are in market. Learn how to create & capture demand now for your B2B products & drive revenue.
Course overview
Create More Revenue Opportunities
Growth is hard. There are many options and strategies to pursue.
Every week folks come to me asking for advise on the best way to get more opportunities for their sales team and ultimately close more revenue.
Demand generation is all about taking your customers through a journey of awareness, trust building, and engagement.
This two week live & interactive trainings will give you the frameworks and toolkits to take your demand generation strategies to the next level.
Who is this course for
01
You don't have a predictable demand generation machine that is generating new opportunities for you.
02
Your average annual contract is between $5,000 - $1mm. $30k - $200k is the average ACV of attendees.
03
B2B organization with under $20mm in ARR and looking to grow more & better
04
CEO, Founders, marketing or sales professionals that are focus on pipeline & revenue goals
05
You are trying to tackle pipeline shortfalls and are ready to change growth tactics & strategies to win
06
You are looking to spend less than 40% of your revenue (Public SaaS Average) on Marketing & Sales to acquire your customers
What you’ll get out of this course
A Framework For Driving Growth & Impact
Growth without actually helping your customers, your team, or yourself isn't worth it. Grow without burning and whiling giving selflessly.
What To Focus On Now
There are hundreds of channels or strategies you can pursue as a marketer or someone that trying to drive revenue. Focus is key. Learn how to focus on the best opportunities.
How To Know Your Driving Long-Term Revenue
The most efficient marketing campaigns take time. We will help you look out 12 months and beyond to conquer your goals.
A Company-Wide Demand Generation Focus
What if you could drive 10% - 20% more revenue just from inside your organization? Driving more opportunities is a company-wide activity. Get everyone on the same team.
Take These Tactics Everywhere
Sure. Implementing for your industry might be different, but these tactics and strategies are very applicable in many verticals or industries.
How B2B Marketing Has Changed
It's not all about driving leads for sales anymore. Learn how modern marketers are driving demand through the best less competitive channels.
Build Community With Other Folks In Your Shoes
You'll get the opportunity to connect with peers and other professionals in your shoes.
B2B Demand Generation Bootcamp
Meet your instructor
Taylor Wells
Sr. Director of Demand Generation
Marketer. Seller. Entrepreneur. I may be a little everything. That being said, I've done a lot of B2B demand generation. Tens of millions in pipeline and some very efficient tactics if I may say so. Anywho, I bring my 15 years of doing marketing and 10 years of doing B2B demand generation to the table.
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B2B Demand Generation Bootcamp
Course syllabus
01
Go-to-Market Framework
We will briefly go over how demand generation places into your overall go-to-market strategy and plan
02
Selfless Advantage
How to grow your business by help your prospects first. This concept can purmulate every aspect of your business and transform your marketing/sales,
03
Strategic Narrative
Your brand needs to start with a why before a what. Many organizations struggle to tell their story. We will spend some time focusing on telling our story.
04
The Growth Paths
Product-led growth or ecosystem-led growth? Not only can it be challenging understanding which one is which, but why should you care?
05
Five Areas To Get Customers
Partnerships, Content, Paid Media, Customer Marketing, Outbound. We will explore different tactics that follow without these categories.
06
How To Impact 2023
What can we do in 2023 to impact this year? We will discuss short term (promotional) changes vs. long-term (infrastructure changes)
07
Your Next Steps
We will give you resources and path to take to stay connected with your peers, get ongoing help, and crush your opportunity creation goals.
Course schedule
4 hours per week
Class: Tuesdays & Thursday
9am - 10:30am pacific time
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
Weekly Projects
1 hour of self-study
You'll spend 3 per week of class time and 1 hour per week of homework on your own to gather data and thoughts on developing your demand generation plan.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you