B2B Demand Generation Bootcamp

2 Days


Cohort-based Course

Only 5% of your buyers are in market. Learn how to create & capture demand now for your B2B products & drive revenue.

Course overview

Create More Revenue Opportunities

Growth is hard. There are many options and strategies to pursue.

Every week folks come to me asking for advise on the best way to get more opportunities for their sales team and ultimately close more revenue.

Demand generation is all about taking your customers through a journey of awareness, trust building, and engagement.

This two week live & interactive trainings will give you the frameworks and toolkits to take your demand generation strategies to the next level.

Who is this course for


You don't have a predictable demand generation machine that is generating new opportunities for you.


Your average annual contract is between $5,000 - $1mm. $30k - $200k is the average ACV of attendees.


B2B organization with under $20mm in ARR and looking to grow more & better


CEO, Founders, marketing or sales professionals that are focus on pipeline & revenue goals


You are trying to tackle pipeline shortfalls and are ready to change growth tactics & strategies to win


You are looking to spend less than 40% of your revenue (Public SaaS Average) on Marketing & Sales to acquire your customers

What you’ll get out of this course

A Framework For Driving Growth & Impact

Growth without actually helping your customers, your team, or yourself isn't worth it. Grow without burning and whiling giving selflessly.

What To Focus On Now

There are hundreds of channels or strategies you can pursue as a marketer or someone that trying to drive revenue. Focus is key. Learn how to focus on the best opportunities.

How To Know Your Driving Long-Term Revenue

The most efficient marketing campaigns take time. We will help you look out 12 months and beyond to conquer your goals.

A Company-Wide Demand Generation Focus

What if you could drive 10% - 20% more revenue just from inside your organization? Driving more opportunities is a company-wide activity. Get everyone on the same team.

Take These Tactics Everywhere

Sure. Implementing for your industry might be different, but these tactics and strategies are very applicable in many verticals or industries.

How B2B Marketing Has Changed

It's not all about driving leads for sales anymore. Learn how modern marketers are driving demand through the best less competitive channels.

Build Community With Other Folks In Your Shoes

You'll get the opportunity to connect with peers and other professionals in your shoes.

Meet your instructor

Taylor Wells

Taylor Wells

Sr. Director of Demand Generation

Marketer. Seller. Entrepreneur. I may be a little everything. That being said, I've done a lot of B2B demand generation. Tens of millions in pipeline and some very efficient tactics if I may say so. Anywho, I bring my 15 years of doing marketing and 10 years of doing B2B demand generation to the table.

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Course syllabus


Go-to-Market Framework

We will briefly go over how demand generation places into your overall go-to-market strategy and plan


Selfless Advantage

How to grow your business by help your prospects first. This concept can purmulate every aspect of your business and transform your marketing/sales,


Strategic Narrative

Your brand needs to start with a why before a what. Many organizations struggle to tell their story. We will spend some time focusing on telling our story.


The Growth Paths

Product-led growth or ecosystem-led growth? Not only can it be challenging understanding which one is which, but why should you care?


Five Areas To Get Customers

Partnerships, Content, Paid Media, Customer Marketing, Outbound. We will explore different tactics that follow without these categories.


How To Impact 2023

What can we do in 2023 to impact this year? We will discuss short term (promotional) changes vs. long-term (infrastructure changes)


Your Next Steps

We will give you resources and path to take to stay connected with your peers, get ongoing help, and crush your opportunity creation goals.

Course schedule

4 hours per week
  • Class: Tuesdays & Thursday

    9am - 10:30am pacific time

    If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

  • Weekly Projects

    1 hour of self-study

    You'll spend 3 per week of class time and 1 hour per week of homework on your own to gather data and thoughts on developing your demand generation plan.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Are these demand gen strategies hard to impliment?
How much time per week is needed?
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Be the first to know about upcoming cohorts

B2B Demand Generation Bootcamp


Bulk purchases