UX Researchers, Product Managers, and Designers—elevate your research game with AI! In this immersive, interactive course, discover how AI is revolutionizing research by delivering rapid insights, unprecedented scale, and innovative techniques like synthetic users. You'll be introduced to groundbreaking tools while mastering practical prompt engineering that you can use immediately.

What You'll Learn/Gain

📝 Prompt Engineering for Research

• Learn how to craft AI-driven prompts for any part of research from stakeholder workshops, study design and interview guides to analysis and reporting.  

• Learn skills like meta-prompting and chain-of-thought prompting. Learn how to prompt differently for a “basic” LLM versus a reasoning LLM.

🎤 Conducting Interviews with AI Moderation

• Find out just how good AI moderators are today, and learn how to finetune their performance within the specialized tools.

• Leverage AI tools to moderate interviews, creating tremendous time and cost efficiencies – even in global, multilingual projects, dissolving distinctions between qualitative and quantitative research.  

• Learn how easy these tools make it for non-researchers to create their own studies. 

📊 AI Analysis with Specialized Tools

• Learn how prompting can quickly and effectively provide a summary of a research session.

• Learn how to “chat with” or “interrogate” your data – whether one study or many studies … finding needles in a haystack for you.

• Learn how specialized tools can quickly create a data-table dramatically speed analysis.

• Find out what these tools can’t do well yet and where your specialized expertise is still needed.

👥 Working with Synthetic Users

• Try this brand-new technique – generating and interacting with synthetic users.

• Learn how to prompt your LLM to generate synthetic users for you.

• Learn how these can be used from kickoff meetings, to testing new concepts and innovations.

• Consider how synthetic experts might be your research partner.

Discuss chatting with synthetic users will be used by stakeholders, PMs and others.

🔓 Exclusive Tools & Expert Insights

Access enterprise-grade AI platforms not typically available, and hear directly from the founders who will share their visionary insights for the future of research.

Why It Matters

⚡ Accelerate Your Research Time: Slash research time while maintaining quality and depth.

📈 Future-Proof Your Career: Equip yourself with skills that ensure you stay ahead in an ever-evolving market, making you indispensable. Become the orchestrator of your AI-enhance research system.

What Makes This Class Unique

🔓 Exclusive Access & Expert Guest Speakers: Enjoy trial access to exclusive, enterprise-grade AI platforms that aren’t always available publicly, and live guest sessions with the visionary founders of these tools.

🌟 Balanced Exposure to Specialized tools and Prompt Engineering for any LLM: While you’ll explore new AI tools, you’ll also learn prompt engineering techniques that yield immediate, tangible benefits – great for professionals working with sensitive data and limited access to AI tools.

🤝 Collaborative, Hands-On Learning: Participate in live workshops that combine expert guidance, interactive practice, and peer collaboration to solve real-world research challenges. Get your hands on these tools and discuss the experience with your peers.

Course Format

⏰ Live Workshops: Four engaging 120-minute sessions per week featuring live demos, group activities, special guests and interactive discussions. Note: We do each session twice for your convenience. Once 1-3pm EST and once 7-9pm EST - attend whichever you like!

💻 Practical Application: One hour per week of homework between sessions applying AI tools in real-world research scenarios.

❓ Weekly Q&A Sessions: Live sessions for personalized support, immediate feedback, and extra guidance.

🎥 Recorded Sessions: Access all session recordings to revisit and solidify your learning at your own pace.