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AI Skills for Research: Create an AI-Powered Insights System
10 Days
·Cohort-based Course
In 2 weeks, learn how to accelerate your research, gain deeper insights, and create an AI-powered insights system.
AI Skills for Research: Create an AI-Powered Insights System
10 Days
·Cohort-based Course
In 2 weeks, learn how to accelerate your research, gain deeper insights, and create an AI-powered insights system.
Clients include
Course overview
AI-Powered Research Skills for Faster, Smarter Business Insights
Traditional research methods can’t meet the need for ever faster, larger scale, and more global insights. Those who use AI tools will be able to keep up and land top roles. In this interactive course, you’ll learn how to harness AI to deliver insights faster than ever—without sacrificing quality.
What you'll gain
✅ Hands-on access to enterprise-grade AI platforms. Get exclusive trials to a curated set of platforms that can moderate interviews, analyze data at scale, and let you interact with synthetic users.
✅ Learn when to trust AI and when human expertise is key. Practice real-world tasks like discovery research, concept testing, and usability testing to get an intuitive understanding of AI's strengths and limits.
✅ Collaborative workshops with expert guidance. Share AI tips with peers, test tools together, and learn from John's experience using these tools over many commercial projects.
What Makes This Course One-of-a-Kind
✅ Expert guidance backed by experience. Your instructor has tested over 100 AI tools and interviewed 25+ founders to learn which platforms fit specific needs.
✅ Data on the Strengths of AI vs. Human Researchers. Learn where AI-augmented methods shine and where human expertise is indispensable.
✅ Direct access to AI tool founders. Hear their visions, future plans, and expert tips for advanced use.
Course Format and Schedule
● Two live 120-minute workshops per week (recordings provided).
● One hour of hands-on practice between workshops using AI tools on real scenarios.
● Live Q&A sessions every week for immediate feedback and extra support.
This course is for
01
Researchers and Insights Specialists who want faster, more effective ways to uncover insights.
02
Product Managers and Designers seeking rapid product discovery and concept validation.
03
Leaders and Founders looking for efficient, data-driven decisions that keep them ahead of the curve.
By the End of This Course, You Will be Able to…
Dramatically Speed and Scale Your Data Collection and Analysis.
Quickly gather and interpret data sets using AI-moderated interviews, AI-enhanced analysis, synthetic users, and more.
Be Confident Using Advanced AI-Powered Research Tools.
You will develop practical instincts for how (and when) to rely on AI, using enterprise-grade platforms.
Implement an AI-Powered Insights System.
Develop a custom roadmap for integrating AI into every stage of your research process.
This course includes
10 interactive live sessions
Lifetime access to course materials
39 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
AI Skills for Research: Create an AI-Powered Insights System
Course syllabus
Week 1
Jan
28
Optional: 1a: Introduction to AI for Research (Afternoon session EDT)
Jan
29
1b: Introduction to AI for Research (Evening session EDT)
How AI is Fundamentally Changing Research
Getting Acquainted with Specialized AI Tools
Ethical Considerations, Limitations & Best Practices
LLM Prompt Engineering for Research
AI for Data Gathering - Demo, Discussion & Project
Jan
30
Optional: 2a: Collecting and Analyzing Data with AI (Afternoon Session EDT)
Jan
31
2b: Collecting & Analyzing Research Data with AI (Evening Session EDT)
Session Goals
Project 1 Debrief: Collecting Data
AI for Data Analysis
AI for Data Analysis - Demo, Discussion & Project
Week 2
Feb
4
Optional: 3a: Advanced Tools - CX Analysis & Synthetic Users (Afternoon Session EDT)
Feb
5
3b: Advanced Tools – CX Analysis & Synthetic Users (Evening Session EDT)
Project 2: Homework debrief & lessons learned
AI for Innovation
AI for Innovation – Demo, Discussion & Project
Feb
6
Optional: 4a: Building Your AI-powered Workflow (Afternoon Session EDT)
Feb
7
Session 4b: Building Your AI-powered Workflow (Evening Session EDT)
Project 3: Homework debrief & lessons learned
Building your AI-powered Flow
Short- and Long-Term Transition Plans
Safeguards and Human-in-the-Loop
In-Class Work: Building AI-powered Work Flow
Course Wrap Up
Post-course
Feb
12
Optional: AMA - Integrating AI into your workflow
Meet your instructor
John Whalen, PhD
I lead Insights & Innovation at Brilliant Experience, where I help global brands understand the psychology behind their customers' behaviors and bring successful products to market.
Initially skeptical about AI, my team and I conducted extensive “AI vs. Humans” studies to pinpoint precisely where AI-enhanced research excels—and where human judgment remains irreplaceable. I became convinced that AI will transform how research will be done.
Now I regularly interview pioneering founders in the AI-for-UX space and leverage the latest AI tools to deliver rapid, scaled, global insights for top brands.
With a PhD from Johns Hopkins, I combine academic rigor with real-world pragmatism to help you harness the new realities of AI-powered research.
Join an upcoming cohort
AI Skills for Research: Create an AI-Powered Insights System
Cohort 1
$499
Dates
Payment Deadline
Course schedule
6 hours per week
Tuesdays & Thursdays
7:00 pm - 9:00 pm EST
Interactive workshop: Learn new concepts and get set up to conduct hands-on training with AI-powered research tools.
Weekly projects
2 hours per week
Test and master AI-powered tools for research design, recruiting, research moderation, data analysis, and reporting. Determine which tools are right for you.
Office hours
2 hours per week
Optional time to meet with the session host and get 1:1 advice and support.
AI vs Humans - A User Research Showdown
We conducted a head-to-head test of humans and AI-tools each performing research tasks such as designing studies, moderating interviews, analyzing results, and creating deliverables. We then had expert researchers blindly evaluate the output from AI and humans to learn when AI tools performed well, and when humans are indispensable.
Download a 1-page brief summarizing our findings to find out when AI tools were most valuable!
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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Join an upcoming cohort
AI Skills for Research: Create an AI-Powered Insights System
Cohort 1
$499
Dates
Payment Deadline