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Strategic Localization - Mastering Influence and Global Impact

4.8

(7 ratings)

·

3 Weeks

·

Cohort-based Course

Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.

Previously at

Dropbox
Microsoft
Nitro
University of Washington

Course overview

Transform your localization strategy & drive international growth

Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization.


Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results.


We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more.


Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.

Who is this course for

01

Localization leaders who want to increase their strategic influence & impact among senior leaders.

02

Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.

03

Product Managers and Marketers who want to develop strategies to drive international product growth.

What you’ll get out of this course

7 hours of live sessions to up-level your strategy

Gain the skills to align localization strategy with overall business goals, driving strategic impact and growth.

Build a playbook for success with 8 practical projects

Create a playbook that transforms your strategy into action. Refine your KPIs, create a roadmap, and measure impact of your contributions and continuous improvements.

Balance efficiency and scalability

Streamline processes, optimize workflows, and strike the right balance between cost, quality, and time.

Enhance your communication and influence

Learn how to articulate the value of localization using metrics and success stories. Discover how to influence key stakeholders across your company.

Elevate your international customer experience

Understand the significance of true localization across the entire customer journey and use effective tactics to drive adoption among international users.

This course includes

4 interactive live sessions

Lifetime access to course materials

12 in-depth lessons

Direct access to instructor

8 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

  • Week 1

    Sep 4—Sep 8

    Week dates are set to instructor's time zone

    Events

    • Sep

      4

      Module 1

      Wed, Sep 4, 3:00 PM - 5:00 PM UTC

    Modules

    • Free preview

      Foundations of Localization Strategy

  • Week 2

    Sep 9—Sep 15

    Week dates are set to instructor's time zone

    Events

    • Sep

      11

      Module 2

      Wed, Sep 11, 3:00 PM - 5:00 PM UTC

    Modules

    • Free preview

      Creating Effective Stakeholder Engagement & Influence

  • Week 3

    Sep 16—Sep 20

    Week dates are set to instructor's time zone

    Events

    • Sep

      18

      Module 3

      Wed, Sep 18, 3:00 PM - 5:00 PM UTC

    Modules

    • Free preview

      Putting Strategic Localization into Practice

  • Post-Course

    Events

    • Sep

      25

      Ask Me Anything

      Wed, Sep 25, 3:00 PM - 4:00 PM UTC

    Modules

    • Ask Me Anything

  • Bonus

    Modules

    • Two 1:1 Consultations

4.8

(7 ratings)

What students are saying

What people are saying

        I love the content covered in the sessions as it speaks to the challenges we face in our current roles. I am learning from other programs in the industry, and it is great to hear different perspectives from people who speak your 'language.'
María Caravaca Gómez

María Caravaca Gómez

Sr. Localization Program Manager, Asana
        The knowledge and insightful tactics are very useful and applicable to my role and career goals. They highlight the true potential and value of our work in the industry. Excited to apply these learnings and drive meaningful impact.
Paula Martinez

Paula Martinez

Localization Program Manager, GoFundMe
        The course was engaging, fun and with lots of tools and real-life examples to help us improve our localization strategies! I’m very happy to have been part of this amazing cohort.
Iara Altkorn

Iara Altkorn

Sr. Localization Operations Specialist, Braze
        The course provided insights, real-life examples and highly useful tools to help streamline our localization processes, align them with business goals and lay out a cogent, overarching strategy. 
Mark Neustadt

Mark Neustadt

Language Specialist, envelio
        What an incredibly valuable course. Thank you so much for the thoughtfulness and expert insights you've shared. I'll be using the frameworks and learnings for a long time to come! 
Rachel Varnergardner

Rachel Varnergardner

Sr. Program Manager, Remitly
        An engaging and well thought-out course. It was great meeting other like-minded localization leaders and exchanging ideas and experiences.
Ana Mandic

Ana Mandic

Principal, Globalization Planning & Language Strategy, Nike

Meet your instructors

Kevin O'Donnell

Kevin O'Donnell

International Growth Advisor

Kevin O’Donnell is an international expansion and growth advisor with extensive experience in B2B product and growth leadership.

  • VP International Growth at Dropbox
  • VP Product at Nitro, a Document Productivity SaaS leader
  • Head of Translation Systems at Microsoft


Kevin writes about international growth at https://global10x.substack.com/

Pavel Soukenik

Pavel Soukenik

Localization Leader and Educator

Pavel's focus on innovative solutions and commitment to excellence earned him prestigious awards, including a Microsoft Supplier of the Year Award and Instructional Excellence Award from the University of Washington.

  • Lecturer, University of Washington
  • Head of Global Solutions, Acolad
  • Executive Director, Webhelp
  • VP of Strategic Accounts, Moravia
A pattern of wavy dots
Join an upcoming cohort

Strategic Localization - Mastering Influence and Global Impact

Cohort 3

$790

Dates

Sep 4—20, 2024

Payment Deadline

Sep 3, 2024
|

Bulk purchases

Course schedule

2-3 hours per week

  • Cohort 3: Wednesdays, September 4–25, 2024

    8:00am–10am PDT

    September 4: Foundations of Localization Strategy

    September 11: Creating Effective Stakeholder Engagement & Influence

    September 18: Putting Strategic Localization into Practice

    September 25: Ask Me Anything Session with Kevin & Pavel (8–9am PDT)

Free resource

Strategic Localization Playbook

Six practical tools for defining and executing your own international and localization strategy in one free PDF.


These tools and additional critical topics to help you advance strategic localization at your company are discussed in detailed in the Strategic Localization: Mastering Influence and Global Impact course.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course focuses on industry examples and practical applications through live sessions, workshops, and interactions with other like-minded peers.

Develop your own implementation playbook

Through project work in and between sessions, develop your own playbook that will serve as a roadmap for implementing the takeaways from the course.

Personal 1:1 follow-up consultations

Participants have access to two 30-minute consultation calls within one year from completing the course.

Frequently Asked Questions

I'd like to reimburse my course
Do you offer group discounts?
Is this course a good fit for junior / mid-level individuals working in localization?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
I have more questions about the course; who can I contact?

Stay in the loop

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A pattern of wavy dots
Join an upcoming cohort

Strategic Localization - Mastering Influence and Global Impact

Cohort 3

$790

Dates

Sep 4—20, 2024

Payment Deadline

Sep 3, 2024
|

Bulk purchases

$790

4.8

·

3 Weeks

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