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Strategic Localization - Mastering Influence and Global Impact

3 Weeks


Cohort-based Course

Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.

Previously at

University of Washington

Course overview

Transform your localization strategy & drive international growth

Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization.

Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results.

We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more.

Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.

Who is this course for


Localization leaders who want to increase their strategic influence & impact among senior leaders.


Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.


Product Managers and Marketers who want to develop strategies to drive international product growth.

What you’ll get out of this course

Up-level your localization strategy

Gain the skills to align localization strategy with overall business goals, driving strategic impact and growth.

Balance efficiency and scalability

Streamline processes, optimize workflows, and strike the right balance between cost, quality, and time.

Enhance your communication and influence

Learn how to articulate the value of localization using metrics and success stories. Discover how to influence key stakeholders across your company.

Build a playbook for measurable success

Create a playbook that transforms your strategy into action. Refine your KPIs, create a roadmap, and measure impact of your contributions and continuous improvements.

Elevate your international customer experience

Understand the significance of true localization across the entire customer journey and use effective tactics to drive adoption among international users.

This course includes

4 interactive live sessions

Lifetime access to course materials

12 in-depth lessons

Direct access to instructor

8 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules
  • Week 1

    May 7—May 12

    Week dates are set to instructor's time zone


    • May


      Module 1

      Wed, May 8, 3:00 PM - 5:00 PM UTC


    • Foundations of Localization Strategy

  • Week 2

    May 13—May 19

    Week dates are set to instructor's time zone


    • May


      Module 2

      Wed, May 15, 3:00 PM - 5:00 PM UTC


    • Creating Effective Stakeholder Engagement & Influence

  • Week 3

    May 20—May 23

    Week dates are set to instructor's time zone


    • May


      Module 3

      Wed, May 22, 3:00 PM - 5:00 PM UTC


    • Putting Strategic Localization into Practice

    • Ask Me Anything

  • Post-Course


    • May


      Ask Me Anything

      Fri, May 24, 3:00 PM - 4:00 PM UTC

  • Bonus


    • Two 1:1 Consultations

What people are saying

        Kevin is a keen strategic thinker who has delivered innovative translation solutions at Microsoft. He has demonstrated his ability to partner well across all levels in the company and lead others with his long-term planning and strong execution work.
Daniel Goldschmidt

Daniel Goldschmidt

Localization Industry Expert
        Pavel combines a keen sense for business with deep empathy for his clients. A clear-headed strategist, he knows how to effectively collaborate up and down the ladder, from the individual contributor to the chief executive and how to get their buy-in.
Manuela Noske

Manuela Noske

former Sr. Business Manager, Microsoft
        Pavel is a super dedicated and passionate instructor. Really enjoyed being his student.
Paula Martinez

Paula Martinez

Localization Program Manager, GoFundMe
        Pavel possesses an exceptional ability to deeply understand clients’ needs and craft highly customized solutions.
Tomas Kratochvil

Tomas Kratochvil

former CEO, Moravia
        Pavel infused his teachings with a unique depth. Even now, I frequently revisit my notes and discover new insights.
Nazanin Azari

Nazanin Azari

Director of Operations, NATIONS Translation Group commenting on the University of Washington course
        I’ve learnt from seasoned lecturers, experts in the field of localization, including Pavel Soukenik whose lectures I enjoyed the most.
Maros Taran

Maros Taran

Former student of a University of Washington localization course

Meet your instructors

Kevin O'Donnell

Kevin O'Donnell

International Growth Advisor

Kevin O’Donnell is an international expansion and growth advisor with extensive experience in B2B product and growth leadership.

  • VP International Growth at Dropbox
  • VP Product at Nitro, a Document Productivity SaaS leader
  • Head of Translation Systems at Microsoft

Kevin writes about international growth at

Pavel Soukenik

Pavel Soukenik

Localization Leader and Educator

Pavel's focus on innovative solutions and commitment to excellence earned him prestigious awards, including a Microsoft Supplier of the Year Award and Instructional Excellence Award from the University of Washington.

  • Lecturer, University of Washington
  • Executive Director, Webhelp
  • Chief Sales and Marketing Officer, RWS Moravia
  • VP of Strategic Accounts, Moravia
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Course schedule

2-3 hours per week
  • May 8th - May 24th

    8:00am - 10:00am PST

    May 8th, 8:00-10:00am PST

    • Foundations of Localization Strategy

    May 15th, 8-10:00am PST

    • Creating Effective Stakeholder Engagement & Influence

    May 22nd, 8-10:00am PST

    • Putting Strategic Localization into Practice

    May 24th, 8-9:00am PST

    • Ask Me Anything Session with Kevin & Pavel
  • Weekly projects

    1 hour per week

    Time to work on research and exercises to craft your localization strategy playbook and execution plan.

Free resource

Localization Strategy Self-Assessment

Evaluate your organization's effectiveness across key strategic areas such as Strategy, Process, Influence, and Customer Focus.

Identify strengths and areas for improvement and gain new insights into your localization strategy.

Get this free resource

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course focuses on industry examples and practical applications through live sessions, workshops, and interactions with other like-minded peers.

Develop your own implementation playbook

Through project work in and between sessions, develop your own playbook that will serve as a roadmap for implementing the takeaways from the course.

Personal 1:1 follow-up consultations

Participants have access to two 30-minute consultation calls within one year from completing the course.

Frequently Asked Questions

I'd like to reimburse my course
Do you offer group discounts?
Is this course a good fit for junior / mid-level individuals working in localization?
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
I have more questions about the course; who can I contact?
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Strategic Localization - Mastering Influence and Global Impact


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