International Growth Advisor
Localization Leader & Educator


Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization.
Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results.
We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more.
Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.
Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.
Learn the strategic role framework to shift localization from cost center to revenue enabler using real-world case studies
Develop ROI measurement frameworks that connect localization investments directly to business outcomes executives care about
Apply value chain positioning tools to identify where localization creates maximum business impact across your GTM stack
Use empathy mapping techniques to understand the goals, pain points, and success metrics of Sales, Marketing, Product, Finance, and HR teams
Apply strategic alignment frameworks to identify shared objectives and build coalitions that support international expansion
Practice storytelling and communication strategies that resonate with different stakeholder audiences and secure buy-in
Apply market prioritization frameworks that balance opportunity size, competitive dynamics, and organizational readiness
Use localization maturity assessment tools to benchmark current capabilities and identify gaps across your organization
Create timeline development strategies and communication plans that keep stakeholders aligned throughout the expansion journey
Evaluate AI and automation opportunities to improve efficiency, reduce costs, and accelerate time-to-market for international launches
Develop supplier partnership strategies that balance quality, cost, and strategic value across translation, technology & consulting vendors
Create delegation frameworks that distribute localization ownership across product, marketing, and regional teams while maintaining quality
Build KPI dashboards that track localization's contribution to revenue, user growth, market penetration, and customer satisfaction
Design business case templates with clear assumptions, projections, and success criteria that resonate with finance and exec stakeholders
Implement feedback loops and improvement rituals that help your localization program evolve with changing business needs
Develop comprehensive documentation including strategy frameworks, process workflows, decision trees, and governance models
Create the solution canvas methodology that maps requirements, constraints, and solutions for complex localization challenges
Build stakeholder communication templates and rituals that maintain alignment and momentum for international initiatives
Localization leaders who want to increase their strategic influence & impact among senior leaders.
Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.
Product Managers and Marketers who want to develop strategies to drive international product growth.
Live sessions
Learn directly from Kevin O'Donnell & Pavel Soukenik in a real-time, interactive format.
Strategic Localization Playbook
You'll build a tailored playbook for your company across our live sessions.
Strategic Solution Canvas
Leverage our unique Strategic Solution Canvas tool to build a business case for your international growth initiatives.
Ask Me Anything
Dedicated "Ask Me Anything" live session and community forum for Q&A.
Slack community: Strategic Loc Alliance
Exclusive Slack community to connect with industry peers.
2 x personal consulting sessions
Connect with Kevin and Pavel for 2 dedicated consulting sessions.
Lifetime access to recordings & materials
Go back to course content and recordings whenever you need to.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
4 live sessions • 12 lessons • 9 projects
Jan
22
Jan
29

From multilingual chat bots, through video subtitling, to webinar interpreting, see how AI can help you scale.
Learn how to leverage AI to drive significant, concrete business outcomes.
Optimize the integration of AI tools and services to expand your global marketing reach and engagement.
Live sessions
2 hrs / week
Thu, Jan 22
4:00 PM—6:00 PM (UTC)
Thu, Jan 29
4:00 PM—6:00 PM (UTC)
Thu, Feb 5
4:00 PM—6:00 PM (UTC)
Thu, Feb 12
4:00 PM—5:00 PM (UTC)
Projects
1-3 hrs / week

María Caravaca Gómez

Paula Martinez

Iara Altkorn

Mark Neustadt

Rachel Varnergardner

Ana Mandic

$790
USD