Strategic Localization - Mastering Influence and Global Impact

Kevin O'Donnell

International Growth Advisor

Pavel Soukenik

Localization Leader & Educator

Transform your localization strategy & drive international growth

Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization.

Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results.

We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more.

Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.

What you’ll learn

Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.

  • Learn the strategic role framework to shift localization from cost center to revenue enabler using real-world case studies

  • Develop ROI measurement frameworks that connect localization investments directly to business outcomes executives care about

  • Apply value chain positioning tools to identify where localization creates maximum business impact across your GTM stack

  • Use empathy mapping techniques to understand the goals, pain points, and success metrics of Sales, Marketing, Product, Finance, and HR teams

  • Apply strategic alignment frameworks to identify shared objectives and build coalitions that support international expansion

  • Practice storytelling and communication strategies that resonate with different stakeholder audiences and secure buy-in

  • Apply market prioritization frameworks that balance opportunity size, competitive dynamics, and organizational readiness

  • Use localization maturity assessment tools to benchmark current capabilities and identify gaps across your organization

  • Create timeline development strategies and communication plans that keep stakeholders aligned throughout the expansion journey

  • Evaluate AI and automation opportunities to improve efficiency, reduce costs, and accelerate time-to-market for international launches

  • Develop supplier partnership strategies that balance quality, cost, and strategic value across translation, technology & consulting vendors

  • Create delegation frameworks that distribute localization ownership across product, marketing, and regional teams while maintaining quality

  • Build KPI dashboards that track localization's contribution to revenue, user growth, market penetration, and customer satisfaction

  • Design business case templates with clear assumptions, projections, and success criteria that resonate with finance and exec stakeholders

  • Implement feedback loops and improvement rituals that help your localization program evolve with changing business needs

  • Develop comprehensive documentation including strategy frameworks, process workflows, decision trees, and governance models

  • Create the solution canvas methodology that maps requirements, constraints, and solutions for complex localization challenges

  • Build stakeholder communication templates and rituals that maintain alignment and momentum for international initiatives

Learn directly from Kevin & Pavel

Kevin O'Donnell

Kevin O'Donnell

International Growth Advisor

Dropbox
Nitro Software
Microsoft
Pavel Soukenik

Pavel Soukenik

Localization Leader and Educator

Acolad group
University of Washington
RWS Group

Who this course is for

  • Localization leaders who want to increase their strategic influence & impact among senior leaders.

  • Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.

  • Product Managers and Marketers who want to develop strategies to drive international product growth.

What's included

Live sessions

Learn directly from Kevin O'Donnell & Pavel Soukenik in a real-time, interactive format.

Strategic Localization Playbook

You'll build a tailored playbook for your company across our live sessions.

Strategic Solution Canvas

Leverage our unique Strategic Solution Canvas tool to build a business case for your international growth initiatives.

Ask Me Anything

Dedicated "Ask Me Anything" live session and community forum for Q&A.

Slack community: Strategic Loc Alliance

Exclusive Slack community to connect with industry peers.

2 x personal consulting sessions

Connect with Kevin and Pavel for 2 dedicated consulting sessions.

Lifetime access to recordings & materials

Go back to course content and recordings whenever you need to.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

4 live sessions • 12 lessons • 9 projects

Week 1

Jan 22—Jan 25

    Jan

    22

    Module 1

    Thu 1/224:00 PM—6:00 PM (UTC)

    Foundations of Localization Strategy

    6 items • Free preview

Week 2

Jan 26—Feb 1

    Jan

    29

    Module 2

    Thu 1/294:00 PM—6:00 PM (UTC)

    Creating Effective Stakeholder Engagement & Influence

    7 items • Free preview

Free resource

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See practical use cases with real-world impact

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Using AI to accelerate your Global Marketing Content goals

Learn how to leverage AI to drive significant, concrete business outcomes.

Make confident "build or buy" decisions to implement AI

Optimize the integration of AI tools and services to expand your global marketing reach and engagement.

Schedule

Live sessions

2 hrs / week

    • Thu, Jan 22

      4:00 PM—6:00 PM (UTC)

    • Thu, Jan 29

      4:00 PM—6:00 PM (UTC)

    • Thu, Feb 5

      4:00 PM—6:00 PM (UTC)

    • Thu, Feb 12

      4:00 PM—5:00 PM (UTC)

Projects

1-3 hrs / week

Testimonials

  • I love the content covered in the sessions as it speaks to the challenges we face in our current roles. I am learning from other programs in the industry, and it is great to hear different perspectives from people who speak your 'language.'
    Testimonial author image

    María Caravaca Gómez

    Sr. Localization Program Manager, Asana
  • The knowledge and insightful tactics are very useful and applicable to my role and career goals. They highlight the true potential and value of our work in the industry. Excited to apply these learnings and drive meaningful impact.
    Testimonial author image

    Paula Martinez

    Localization Program Manager, GoFundMe
  • The course was engaging, fun and with lots of tools and real-life examples to help us improve our localization strategies! I’m very happy to have been part of this amazing cohort.
    Testimonial author image

    Iara Altkorn

    Sr. Localization Operations Specialist, Braze
  • The course provided insights, real-life examples and highly useful tools to help streamline our localization processes, align them with business goals and lay out a cogent, overarching strategy.
    Testimonial author image

    Mark Neustadt

    Language Specialist, envelio
  • What an incredibly valuable course. Thank you so much for the thoughtfulness and expert insights you've shared. I'll be using the frameworks and learnings for a long time to come!
    Testimonial author image

    Rachel Varnergardner

    Sr. Program Manager, Remitly
  • An engaging and well thought-out course. It was great meeting other like-minded localization leaders and exchanging ideas and experiences.
    Testimonial author image

    Ana Mandic

    Principal, Globalization Planning & Language Strategy, Nike

A summary of everything we will cover on the course.

Frequently asked questions

$790

USD

·
Jan 22Feb 12
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