Develop Strategic Marketing Skills To Excel And Perform With Greater Impact
The Blackblot Strategic Product Marketer™ (SPMK) course is an advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.
Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach participants how to strategically market products.
The course progresses through key fundamentals, including market segmentation, B2B buyer personas, market research, value creation, competitive differentiation, and product positioning.
Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.
By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline that emphasizes superior perceived value and a competitive advantage.
This course is ideal for professionals seeking to deepen their expertise in strategic product marketing through a structured, proven methodology.
What you’ll learn
Learn PMTK®-based strategic product marketing. Segment smarter, position stronger, and lead products to win in competitive markets.
Use the PMTK® methodology to structure marketing analysis, planning, and execution with repeatable precision and strategic clarity.
Craft differentiated and credible value propositions that align with customer priorities and clearly communicate market advantage.
Translate strategic insights into clear, defensible market positioning and messaging that distinguish products from competitors.
Identify and segment audiences by needs, value drivers, and market dynamics to ensure marketing efforts reach the right customers.
Build practical artifacts such as buyer personas, value matrices, and sales axioms to support internal alignment and go-to-market execution.
Learn directly from Gabriel
Gabriel Steinhardt
Taught 1K+ firms, 6K+ PMTK users, 4K+ trained, 3x author, global PM expert, MBA
Who this course is for
Product Marketers at All Levels
Sharpen your skills with a structured approach to value, differentiation, and strategic messaging.
Product Managers Involved in Go-to-Market Planning
Learn how to support launches with clear positioning and compelling marketing content.
Marketing Professionals Focused on Positioning and Messaging
Master techniques to deliver focused and persuasive product messages.
What's included
Live sessions
Learn directly from Gabriel Steinhardt in a real-time, interactive format.
Free Blackblot PMTK Book: Second Edition
Free digital copy of the Blackblot PMTK Book: Second Edition.
Free Blackblot Product Manager's Toolkit® (PMTK) Templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection.
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Free Course Slides
Course slides are provided to students as a downloadable PDF file at no charge.
Blackblot Official Certificate of Completion
A digital Blackblot Official Course Certificate of Completion will be emailed after the last session.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 30 lessons
Week 1
Feb
2
Lesson 1
Feb
3
Lesson 2
Feb
4
Lesson 3
Blackblot Strategic Product Marketer™ (SPMK)
Session 1: Core Principles of Product Marketing
Session 2: Strategic Product Marketing Fundamentals (Value Emphasis)
Session 3: Basic Strategic Product Marketing
Session 4: Advanced Strategic Product Marketing
Session 5: Recap and Summary
Schedule
Live sessions
6 hrs
The sessions are highly interactive, and students will get the most benefit by attending and participating. The sessions are not video recorded.
Mon, Feb 2
2:00 PM—4:00 PM (UTC)
Tue, Feb 3
2:00 PM—4:00 PM (UTC)
Wed, Feb 4
2:00 PM—4:00 PM (UTC)
Blackblot PMTK Book: Second Edition
The authoritative guide to market-driven product management and the Blackblot PMTK® methodology.
Frequently asked questions
Trilogy of Professional Guides, Published Globally By Springer-Verlag
Blackblot's authoritative books on product management, pricing, and data-driven insight.
Blackblot Advanced and Foundational Courses
Blackblot Strategic Product Marketer™ (SPMK) – An advanced program providing practical, methodology-based tools for strategic product marketing.
Blackblot Strategic Product Leader™ (SPLD) – An advanced program equipping senior product professionals and business leaders to build and lead high-performing product organizations.
Blackblot Skills-based Product Management™ (SBPM) – A foundational program offering a structured, skills-focused framework for product management in software companies.
Blackblot Market-Value Pricing™ (MVP) – An advanced program delivering the knowledge and tools to make effective, structured pricing decisions.
Blackblot Data-driven Decision-making for Product Managers™ (DDDM) – A foundational program developing essential data literacy to support product decision-making.
Blackblot Career Management for Product Managers™ (CMPM) – A comprehensive program providing the knowledge and tools to strategically plan and actively manage product-management careers.
PMTK® is a registered trademark of Blackblot – Product Management Expertise™
The Blackblot Product Manager's Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
$345
USD