Strategic Product Marketer
3 Days
·Cohort-based Course
Learn core and advanced strategic product marketing to create and sustain preference for the company's products in target markets
Strategic Product Marketer
3 Days
·Cohort-based Course
Learn core and advanced strategic product marketing to create and sustain preference for the company's products in target markets
PMTK is used worldwide, including:
Course overview
Develop Strategic Marketing Skills To Excel And Perform With Greater Impact
Beta launch offer: Save $100 with promo code BETA100 — pay just $275.
The Blackblot Strategic Product Marketer™ (SPMK) course is a one-day advanced training program designed to equip product managers and product marketing professionals with practical, methodology-based tools for strategic product marketing.
Delivered through an interactive format, the course applies the globally adopted Blackblot Product Manager's Toolkit® (PMTK) methodology to teach participants how to effectively market products in a market-driven organization.
Participants will explore the foundations of strategic product marketing, focusing on the marketing domain, product marketing methods, and the product marketer's role.
The course progresses through key fundamentals such as market segmentation, B2B buyer personas, and market research. Building on this foundation, it introduces essential and advanced concepts in value creation, competitive differentiation, and product positioning.
Attendees will develop an understanding of both basic and advanced value propositions and learn to craft strategic marketing collateral, including unique selling propositions and sales axioms.
By the end of the course, participants will be able to construct a comprehensive strategic product marketing outline emphasizing superior perceived value and competitive advantage.
This course is ideal for professionals seeking to deepen their expertise in strategic product marketing using a structured and proven methodology.
The Blackblot Product Manager’s Toolkit® (PMTK) is a comprehensive set of models and templates for planning and marketing market-driven products.
PMTK is the trusted standard used by over 6,000 product management and marketing professionals worldwide.
Course participants receive a free account to PMTK Ver. 6.5, with lifetime access to updates and upgrades.
Who is this course for
01
Aspiring Product Marketers
Gain a solid foundation in strategic product marketing with a practical framework.
02
New Product Marketers
Build confidence and practical skills to market products strategically from day one.
03
Experienced Product Marketers
Sharpen your strategic edge and elevate your impact with basic and advanced practices.
What you’ll get out of this course
Understand and Define Target Markets with Precision
Students will learn how to perform customer and product segmentation to define clear, actionable target markets. This ensures the ability to direct resources efficiently and align messaging with distinct buyer groups.
Build Compelling Value Propositions that Drive Preference
Attendees will understand how to translate product capabilities into meaningful customer value, crafting messages that clearly communicate why the product is worth choosing over alternatives.
Articulate Competitive Advantage
Students will analyze their company's strengths to define and express unique selling points and promises of quality that establish lasting competitive advantage in the market.
Create Strategic Product Marketing Deliverables
Participants will produce documents like the collateral matrix, USP, and sales axioms, gaining tools to systematically support sales efforts and reinforce consistent value messaging.
Apply a Practical Framwork for Strategic Execution
Graduates of the course will walk away with a repeatable and practical framework to strategic product marketing, allowing to confidently lead market-facing initiatives with clarity and structure.
This course includes
3 interactive live sessions
Lifetime access to course materials
30 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Strategic Product Marketer
Course syllabus
Week 1
Jun
10
Lesson 1
Jun
11
Lesson 2
Jun
12
Lesson 3
Blackblot Strategic Product Marketer™ (SPMK)
Session 1: Foundations of Strategic Product Marketing
Session 2: Product Marketing Fundamentals (Value Emphasis)
Session 3: Basic Strategic Product Marketing
Session 4: Advanced Strategic Product Marketing
Session 5: Recap and Summary
Meet your instructor
Gabriel Steinhardt
- Internationally recognized technology product management expert and public speaker.
- Developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice with over 6,000 registered users worldwide.
- Personally trained over 4,000 professionals worldwide in PMTK®.
- Author of The Product Manager's Toolkit book, published by Springer Verlag.
- Author of the Market-Value Pricing book, published by Springer Verlag.
- Author of the Data-driven Decision-making for Product Managers book, published by Springer Verlag.
- Marketing and information systems MBA.
- Blackblot education is delivered worldwide (Australia, Belgium, Bulgaria, Canada, China, Finland, France, Germany, India, Ireland, Israel, Netherlands, Poland, Portugal, Serbia, Singapore, Spain, Switzerland, Turkey, United Kingdom, and the USA).
Join an upcoming cohort
Strategic Product Marketer
SPMK625
$375
Dates
Payment Deadline
Course Schedule
Total 6 hours - One week
Tuesday, Wednesday, and Thursday
08:00–10:00 GMT (EU/Asia Time Friendly)
Delivered live and online via Google Meet.
Included in the course (free of charge!)
Free Blackblot Product Manager's Toolkit® (PMTK) Templates
Free license and login credentials to the Blackblot Product Manager's Toolkit® (PMTK) professional template collection (valued at $89).
Free Mentoring Sessions
Three free half-hour online mentoring sessions with the instructor.
Course Slides
Course slides are provided to students as a downloadable PDF.
Frequently Asked Questions
Join an upcoming cohort
Strategic Product Marketer
SPMK625
$375
Dates
Payment Deadline