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Business Storytelling Academy

4.8 (23)

·

3 Weeks

·

Cohort-based Course

Join the program and unleash the storyteller that is within you!

Previously at

Google
Salesforce
Visa Inc.
e.on
MetLife

Course overview

Master the art of storytelling to inspire in business and beyond!

In this 4-week, hands-on program you'll learn how to become a magnetic storyteller:

✓ Turn any moment (even the most boring one) into a captivating story

✓ Find, craft, and deliver the three fundamental story types in business

✓ Build the confidence to share a story at any opportunity

✓ Weave stories into your conversations naturally and authentically

✓ Make storytelling an essential part of your communication

Who is this course for

01

You are an ambitious manager, looking for more effective ways to motivate and inspire your team.

02

You're a high-potential individual, who'd like to bring complex ideas to life, give more engaging presentation, and inspire others.

03

You are a sales professional, looking to build more trusting relationships, stand out from the crowd, and boost sales.

Key outcomes

Leave magical first impressions

You'll learn how to build a connection with anyone in the first few minutes of your meeting.

Become the trusted advisor

You'll know how to deploy stories to help your internal and stakeholders solve some of their most crucial pain problems.

Overcome objections

You'll discover how to overcome any objection, using emotions instead of logic to make your point.

Inspire in business & beyond

You'll have all the tools to captivate, motivate, and persuade any stakeholder, from customers, to coworkers, to friends.

Build unbreakable confidence

You'll feel excited about any opportunity to share a story or speak in public

This course includes

3 interactive live sessions

Lifetime access to course materials

7 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Oct 4—Oct 6

    Workshop #1: Story Types & Story Structures

    2 items

Week 2

Oct 7—Oct 13

    Oct

    11

    Storytelling Academy - 2nd Workshop

    Fri 10/1112:00 PM—2:00 PM (UTC)

    Workshop #2: Story Elements

    2 items

Week 3

Oct 14—Oct 18

    Oct

    18

    Storytelling Academy - 3rd Workshop

    Fri 10/1812:00 PM—2:00 PM (UTC)

    Assignment

    1 item

    Workshop #3: Story Confidence

    1 item

Post-course

    Oct

    4

    Storytelling Academy - 1st Workshop

    Fri 10/412:00 PM—2:00 PM (UTC)

    1:1 Coaching with Philipp

    1 item

4.8 (23 ratings)

What students are saying

Who we've worked with

Who we've worked with

Wanna see me speaking? Check out one of my recent YT videos

You can find more videos on my channel: https://www.youtube.com/@Philipp-Humm

Free resource

Free Storytelling Masterclass

In this masterclass, you’ll get hands-on experience on how to find, structure, and enhance your stories. Watch the replay of our Masterclass and discover the storyteller that is within you.

Get this free resource

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See what more of our students are saying

        Wow, what an experience. I learned so much in the program. I feel that storytelling is the most effective tool to overcome sales resistance!
Julia Winkler

Julia Winkler

Team Lead, Oracle
        This program is a must for everyone looking to advance their career in sales! Easy & actionable advise on how to use stories in client conversations.  I've already recommended the program to several colleagues.
Viktor Nikolov

Viktor Nikolov

Account Executive, Lucid
        What I loved about the program is that Philipp prepares you for the “real deal”. No “Hero’s Journey”, but instead concrete advise on how to use stories in sales. With the help of the program, I’ve managed to make storytelling a vital part of my communication.
Marius Dorsch

Marius Dorsch

Customer Success Manager, Salesforce
        A game changer, both in personal and professional arenas.  I left the program with a valuable toolkit that allows for an effective use of stories and continued improvement of such skills.  The authenticity and dedication from Philipp pushed me to give my best!
Enrique Velasco Ramirez

Enrique Velasco Ramirez

Category Team Lead, Henkel
        One of the most useful trainings I’ve participated in my professional life. Very practical, super engaging, and a lot of fun. A few of the exercises were quite out of my comfort zone, but that’s where you learn the most.
Neelkamal Biswas

Neelkamal Biswas

Senior Director, Deliveroo
        What a session! Very relevant to our roles, fun, and slightly uncomfortable. Philipp's mix of humour, empathy, and directness created a very great learning atmosphere. The next week, quite a few us already used some of the learnings in our client meetings. Good stuff!
Daniel Silbereisen

Daniel Silbereisen

Head of Product Commercialisation, Visa

Trusted by Google, Oracle & Visa

Philipp Humm

Philipp Humm

Founder & CEO

Storytelling is a skill that anyone can learn.

By using the right techniques, having an expert coach, and practising deliberately, you have everything it takes to become a magnetic storyteller.  


Join us now and get access to the same resources and systems that we've used to coach thousands of professionals at leading organizations such as Google, Visa, Oracle, Uber, to name a few.


If you're ready to boost your career, willing to get out of your comfort zone, and excited to learn from interesting peers, this program is for you.

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4-Week Program Schedule

~3 hours per week

  • 1st Live Workshop

    Fri, Feb 7, 9-11am ET / 3-5pm CET


  • Take-Home Project

    In Between workshops (1-2 hours)

    Refine 1-2 stories that you'll present in front of the group

  • 2nd Live Workshop

    Fri, Feb 14, 9-11am ET / 3-5pm CET


  • Take-Home Project

    In Between workshops (1-2 hours)

    Refine 1-2 stories that you'll present in front of the group

  • Group Coaching Session (Optional)

    Fri, Feb 21, 9am-110am ET / 3pm-4pm CET


  • 3rd Live Workshop

    Fri, Feb 28, 9am-11am ET / 3pm-5pm CET


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Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Business Storytelling Academy

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