Create a Community

1 Day

·

Cohort-based Course

🚀 Prepare to build, launch, & grow your community in just one day with this hands-on workshop.

Previously at

Mercury Bank
Pinterest
Cameo
Compass Real Estate
company logo

Course overview

From idea to thriving community.

Building a community is one of the most powerful ways to foster engagement, drive growth, and create lasting impact. But where do you start?

This 6-hour interactive workshop will take you from idea to launch, giving you the frameworks, tools, and strategies to create a purposeful, engaged community.


Whether you’re starting a brand-new community or strengthening an existing one, you’ll walk away with a clear plan, actionable next steps, the confidence to execute, and a community of peers to build alongside.


What You’ll Learn:

✅ How to define your ideal community member and their motivations

✅ How to position your community so people can’t wait to join

✅ The best strategies for engagement, retention, and organic growth

✅ The pros & cons of different community platforms and monetization models

✅ How to create rituals, participation loops, and early evangelists

✅ What metrics actually matter—and how to measure success


You won’t just learn—you’ll build. Through guided exercises, independent work sessions, and live feedback, you’ll leave this workshop with:


💡 A clear, validated concept for your community

🛠 A structured plan to attract and engage members

📈 A roadmap for growth and sustainability

💸 Clarity on monetization or plans for sustainable growth and operations

👋 Lifetime membership to a community of community-builders


This isn’t just another theory-heavy course—it’s a fast-track to launching a real, thriving community with expert guidance and hands-on support.

I can't wait to help you bring your community vision to life.

Who is this course for

01

Founders & Marketers who want to build a community for brand growth, engagement, and retention.

02

Side Hustlers & Creators looking to launch an engaged, purpose-driven community around a passion or niche.

03

Community Builders who want to foster connection, belonging, or professional networks in their industry.

What you’ll get out of this course

A fully developed community concept with clear value, structure, and engagement loops.


A step-by-step launch plan to attract members and grow your community with purpose.


A framework for engagement & retention so your members stay active and invested.


Clarity on monetization, sustainability, and growth strategies tailored to your goals.


Membership to a community of community-builders for ongoing brainstorming and support.

What’s included

Mallory Contois

Live sessions

Learn directly from Mallory Contois in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

May 14

    Foundations

    • May

      14

      Foundations workshop

      Wed 5/147:00 PM—9:30 PM (UTC)

    May

    14

    BREAK

    Wed 5/149:30 PM—10:00 PM (UTC)

    Growth & Sustainability

    • May

      14

      Growth and Sustainability workshop

      Wed 5/1410:00 PM—12:00 AM (UTC)

Meet your instructor

Mallory Contois

Mallory Contois

Psychology-obsessed founder, operator and community-builder.

I've been driving growth through user behavior for over a decade.


I currently lead community-led growth at Mercury, where I connect founders, investors, and partners together to strengthen our ecosystem and build brand affinity.


I'm also the founder of a 2k+ member paid community (The Old Girls Club) as a side hustle and passion project, grown entirely with a $0 CAC.


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Create a Community

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Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Be the first to know about upcoming cohorts

Create a Community