Mastering AI Skills For Marketers

New

4 Weeks

Cohort-based Course

Fast-Track Your Career: Master AI Marketing skills today to excel in tomorrow's Job Market - all while saving your company time and money.

Mastering AI Skills For Marketers

New

4 Weeks

Cohort-based Course

Fast-Track Your Career: Master AI Marketing skills today to excel in tomorrow's Job Market - all while saving your company time and money.

Hosted by

Michael DeNunzio, Peter Monk, and Guest Subject Matter Experts

Top AI Voices | Growth to Global Advisors | 2 Exits (Marketing Consultancy + AI)

30 Yrs Marketing + Emerging Tech + AI

Course overview

Transform your career in 4 weeks by Mastering AI Marketing Skills

Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job.

To help our fellow Marketing Professionals enhance their careers and earning potential, throughout this course, you’ll learn AI strategy and practical, hands-on AI Marketing skills and tools you can apply today. It is designed to both propel your career by having an ‘AI Advantage’ as well as placate anxiety and fears that you may be replaced by someone who has a better knowledge of AI.

30 Modules over 8 Sessions plus 1 Bonus Session.

Each module contains these three features:

--> An Overview of Tools and Workflows,

--> A Use Case from our Client's brand, and

--> A Workshop you can use for your brand complete with step-by-step guidance on implementing AI in your marketing strategy, complete with worksheets, tools, frameworks, lists and more.

We will contrast and/or augment traditional marketing approaches with AI-powered strategies, emphasizing the transformative impact of AI on saving time and money while optimizing brand effectiveness and consistency.

By the end of this course, you will:

--> Know how a typical $20MM brand can save thousands of hours and significant costs

--> Be able to leverage AI at all the critical stages of the marketing process

--> Gain valuable AI marketing skills you can use today

--> Have the confidence to leverage AI as a key differentiator in your career, ensuring you remain at the forefront of the marketing profession.

Join a community of forward-thinking Marketing Pros and propel your career to becoming a Leader in AI Marketing. Secure your spot in our next cohort and take the first step towards securing your Leadership Role in the AI era.

Get Reimbursed: Many companies offer an L&D or education budget that covers the cost of our courses. We provide several ways to help you get your course reimbursed. For more information, please see this page, https://maven.com/expense?school=pvaiacademy&course=mastering-ai-skills-for-marketers or click on the Get Reimbursed link just under the video.

If you have any questions or are interested in a customized Enterprise program, please reach out to michael@pvaiconsulting.com.

Who is this course for

Marketing Managers aiming to secure leadership roles by leveraging AI for strategic career advantage.

Marketing Directors focused on mastering AI Marketing Strategies & Skills to drive innovation, leadership, and achieve cost & time savings.

Business Owners & CMOs seeking to drive transformative business growth and competitive advantage through the strategic integration of AI.

Marketing Managers aiming to secure leadership roles by leveraging AI for strategic career advantage.

Marketing Directors focused on mastering AI Marketing Strategies & Skills to drive innovation, leadership, and achieve cost & time savings.

Business Owners & CMOs seeking to drive transformative business growth and competitive advantage through the strategic integration of AI.

After Completing This Course, You’ll Benefit From:

A Comprehensive Mastery of AI for Marketing

Over 4 weeks and 8 immersive sessions, dive deep into the core areas of AI in marketing, from foundational knowledge to advanced strategy and skills development. Equip yourself with the skills to not just understand but also implement AI in Marketing programs.

A Powerful Career and Growth Accelerator

Gain AI marketing skills that make you indispensable in your current role and beyond. By applying AI tools & strategies learned in this course, participants will be able to streamline marketing processes, reducing operational costs and time spent on tasks by at least 25%.

A Solid Working Foundation of AI Marketing Strategies

Gain a solid grounding in AI technologies and their applications in marketing. By the end of this course, participants will be able to articulate how AI technologies work and demonstrate the top ten ways AI can enhance marketing strategies.

Lifetime Access to PVAI’s AI Tool Box For Marketers

Free access to PVAI’s AI Master Tool Box for Marketers (a $600 value): Interactive worksheets and resources you can use TODAY to improve your Marketing Campaign performance. Custom AI Marketing prompts, specific Use Case AI tools frameworks, AI Marketing Cheat Codes, and more!

Hands-On Experience and Working Knowledge of Custom AI Tools and Prompts

Access and learn to create custom prompts and GPTs tailored for brand marketing (no engineering experience needed). See how to build a GPT with an all-star team of strategists, marketers, creative, and more to be your AI powered marketing partner.

AI Skills You Can Apply In Your Job Today

Cultivate the skills to lead marketing teams in the adoption of AI technologies. Participants will experience hands on work in crafting a change management plan for integrating AI into their marketing departments, aiming to increase team productivity & innovation output by over

Network with fellow Marketers

Hear from industry experts, meet other marketers expanding their AI skills, and gain helpful perspective to build your AI strategy.

Course Professional Certification

Official professional certification of “Mastering AI Skills for Marketers” course completion. Suitable for LinkedIn profiles, resumes, and other professional venues.

This course includes

Interactive live sessions

Lifetime access to course materials

30 in-depth lessons

Direct access to instructor

Projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Expand all modules

Week 1
May 28—Jun 2
Week dates are set to instructor's time zone
Modules
Free preview
Session 1: AI in Marketing Strategic Foundation - Embracing AI in Marketing
Session 1: AI in Marketing Strategic Foundation - Embracing AI in Marketing
4 Lessons
Free preview
Session 2: Practical Applications of AI in Marketing
Session 2: Practical Applications of AI in Marketing
4 Lessons
Week 2
Jun 3—Jun 9
Week dates are set to instructor's time zone
Modules
Free preview
Session 3: Strategic Planning and Brainstorming with AI
Session 3: Strategic Planning and Brainstorming with AI
3 Lessons
Free preview
Session 4: Leveraging AI For Deeper Market Research and Audience Insights
Session 4: Leveraging AI For Deeper Market Research and Audience Insights
3 Lessons
Week 3
Jun 10—Jun 16
Week dates are set to instructor's time zone
Modules
Free preview
Session 5: Supercharging Campaign Strategy Development with AI Tools
Session 5: Supercharging Campaign Strategy Development with AI Tools
3 Lessons
Free preview
Session 6: Marketing Campaign Execution and Deployment – The AI Advantage
Session 6: Marketing Campaign Execution and Deployment – The AI Advantage
3 Lessons
Week 4
Jun 17—Jun 20
Week dates are set to instructor's time zone
Modules
Session 7: Deeper & More Impactful Campaign Data Analysis and Insights
Session 7: Deeper & More Impactful Campaign Data Analysis and Insights
3 Lessons
Session 8: Evaluation and Post-Program Analysis with AI
Session 8: Evaluation and Post-Program Analysis with AI
3 Lessons
Bonus
Modules
BONUS Session: Course Wrap-up - Your AI Career Advantage
BONUS Session: Course Wrap-up - Your AI Career Advantage
4 Lessons

What people are saying

Mike's expertise and success in consumer products and ecommerce marketing and business operations, has made him a valued partner. He has a fine tuned ability to bring strategic focus to a business while also advising on detailed execution plans. I also regard Mike with the highest integrity and professionalism. I would highly recommend Mike.

Alfredo Coppola

US Mentor Access CEO

Working with Peter & Mike to incorporate AI strategies into our marketing initiatives has been nothing short of revolutionary. Their expertise in AI has transformed our approach, allowing us to elevate our marketing capabilities by leaps and bounds.

Shaun Aharam

Founder

Meet your instructor

Michael DeNunzio

Michael is an Industry leader from internet/web1 to metaverse/web3 and now AI with a unique combination of business, technology, marketing, brand & venture experience. In addition to being Managing Director PVAI Consulting he is also the Co-Founder of AIREA, a SaaS AI marketing platform that combines leading text, image, video, and data AI Models to efficiently produce content at scale. He previously led as CEO and sold a top internet digital marketing firm and was an Advisory Board Member and Shareholder of an AI search platform from its earliest days in an accelerator through its acquisition; President of a multi-brand investment and operating company created by the founder of Nautica; Board member of a fashion accessories company working with IZOD, Calvin Klein, PVH and Kenneth Cole.

Peter Monk

Peter has been helping Marketing Leaders understand, adapt, and innovate with Emerging Technologies for over 25 years. Working with brands over his career as diverse as Colgate-Palmolive, Hewlett-Packard, Keurig Dr. Pepper, SC Johnson, and Molson Coors, Peter has been responsible for developing consumer strategies and managing multiple $250 million omni-channel media programs. He was an early internet marketing pioneer, pivotal in the development of a leading interactive marketing division for FCB, one of the world’s largest communication consultancies. He then went on to co-found, build as COO, and sell a successful marketing consultancy of over 80 marketing professionals which helped leading brands such as Allstate, AT&T, Sears, Grainger and more develop digital strategies.

Guest Subject Matter Experts

We're bringing in a roster of leading AI subject matter experts who will share their insights on the latest AI applications in their areas, offering you a window into how AI is being leveraged across the industry.

This blend of our insights and practical external expertise aims to give you the most comprehensive view of the AI landscape in marketing today.

Join an upcoming cohort