The reality most brand leaders face: You're caught between creative teams and executives obsessed with metrics. Brand initiatives get sidelined for performance campaigns, and you're constantly justifying why brand matters beyond "awareness," while watching your competitors build stronger market positions.

Where you are now:

Getting your founder or CEO to invest in brand feels like pushing a boulder uphill while you balance urgent demands against strategic thinking. Alignment feels far off or impossible.

I've been there. Now I'm sharing everything I learned building brands at Gusto, Brex, and Notion—what worked, what didn't, and what I wish someone had told me sooner.

Who will benefit most from this course:

- Marketing and brand leaders at post-Series A companies experiencing rapid growth

- Strategic marketers looking to influence executive decisions and secure resources

- Leaders transitioning from execution to strategic brand direction

- Marketers who need to connect brand initiatives to business outcomes

- Growth-stage operators who need practical templates, not theory

This course is NOT for you if:

- You're looking for general brand theory or marketing 101 concepts

- You want a course focused on creative development or design skills

- You believe executives will never value brand—this course is about changing that dynamic

- You're at a pre-PMF startup still finding direction

- You expect transformative results without putting in the work between sessions

What you'll implement:

- Apply 25+ Notion templates to drive alignment and streamline your brand operations

- Translate brand value into metrics that convince executives to invest

- Execute campaigns that drive both awareness and acquisition

- Scale your resources from startup to growth stage (50 to 1,500+ employees)

- Connect brand investments directly to business outcomes

Week 1: Brand Foundations & Opportunities Assess your current position and identify critical gaps and opportunities

Week 2: Brand Alignment Learn proven techniques to secure executive buy-in and cross-functional support

Week 3: Brand Resourcing & Campaigns Build scalable processes that deliver consistent results without burning out teams

Week 4: Brand Insights & Measurement Implement frameworks that connect brand to business metrics executives care about

Plus, you'll get direct support:

- Two 1:1 consulting sessions focused on your specific challenges

- Real feedback on your projects as you develop them

- Ongoing Q&A access throughout the program

- A community of peers facing similar challenges

- Lifetime access to materials and future updates

This course requires commitment: You'll need to dedicate 4-6 hours weekly to get full value from this course. Particularly in Modules 1 and 2, the frameworks and templates are designed for immediate implementation in your current role. My goal is to help you elevate your strategic impact while giving you practical tools to use from day one. You'll make significant progress during our 4 weeks together, and then continue applying these approaches long after the course ends—which is why you'll have lifetime access to the materials.