Branding Strategy for Growth-Stage Leaders
4.8
(12 ratings)
3 Weeks
·Cohort-based Course
Take the growth-focused approach to Brand Leadership—with 25+ templates for getting buy-in, building campaigns, & proving your brand's value
Previously at
Course overview
Transform your brand org into one that leads, not follows
Brand operators, especially in growth-stage companies, are expected to ship new work and creative at the same time as developing the brand's core strategy and thinking on a long-term, strategic level. That's an extremely difficult balance—especially when alignment from the top and across the org is not a given.
The demands of your job mean coming up with winning creative, shipping brand campaigns, reporting on your results, and sourcing insights—all the while building a differentiated, consistent brand that can scale with the needs of the business... needs that are changing all the time.
Building and growing respected tech brands—especially through the most challenging, chaotic growth phases—is what I do best. I was Brex's #1 marketing hire and led Brex's successful rebrand. Most recently, I built out the global brand & integrated marketing team at Notion. I've coached hundreds of operators over my career, helping brands grow from $1B → $10B+ valuations and scaling from under 50 employees to over 1,000.
This cohort-based program is extremely tactical. It's built around real-life templates, pulled from my own experience, that you can use right away to:
1) Drive alignment and alliance across your entire org, through the brand
2) Revamp your internal processes around messaging, resourcing, launches and campaigns
and 3) Practically apply the hard-won methods of fast-growing, beloved tech brands,
helping you apply an executive mindset and elevate your position as a leader over just a few weeks.
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Course material includes:
Self-paced course content, live 1:1 consulting/office hours, project critique and feedback from Kira, an always-on Q&A channel, and 25+ Notion templates & resources—for you to use and take with you long after the cohort is complete. You will have lifetime access to all course materials.
For Early & Growth-Stage Brand Leaders
01
VPs & Heads of Marketing at growth-stage startups developing your brand strategy and growth levers alongside founders & C-suite
02
Mid- to senior-level brand marketing ICs ready to find your path to leadership and up-level your org's Brand function
03
Experienced marketing leaders seeking to refresh and deepen your tactical approach to modern brand strategy and campaigns
04
Senior leaders who are experts in other areas of marketing, like PMM or Growth, and want to get stronger in Brand
05
⚠️ This is not a Branding 101 course—we're going beyond the fundamentals and deep into daily operating rhythms (read on for 101 resources)
What you’ll get out of this course
25+ real-life templates for scaling a world-class brand (that you can use right away)
You'll get total access to my paid and unreleased Notion templates, created from the frameworks I've developed over 10+ years of operating brands at growing tech companies like Gusto, Brex, and Notion—plus my in-depth voiceover and context on how to get the most from them.
Create the buy-in & alignment you need to build a loved brand that drives growth
Apply actionable brand measurement strategies at all stages of growth, yielding insights you can actually use. Proactively navigate conversations with senior leadership so they invest in brand, keeping the brand front and center throughout organizational shifts & planning cycles.
Build award-winning, recognizable brand campaigns that also boost morale—not burn teams out
Analyze and level up your team's abilities in developing and executing global, brand-led growth campaigns that involve all key functions of marketing: PMM, social, content & community, and growth marketing—with or without agency support.
Confidence in surviving—and piloting—critical moments, like rebrands
Practice tactical approaches to leading through major moments of change, especially rebrands—that you can also apply in strategic pivots, brand refreshes, reorgs, or roadmap/audience changes. Change management is just one of the critical skills we'll practice.
This course includes
Interactive live sessions
Lifetime access to course materials
44 in-depth lessons
Direct access to instructor
15 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Branding Strategy for Growth-Stage Leaders
Course syllabus
Post-Course
Modules
- 🔓 Bonus: Interview Questions for Brand Leaders🔓 Bonus: Interview Questions for Brand Leaders1 Lesson
4.8
(12 ratings)
What students are saying
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Meet your instructor
Kira Klaas
Former Head of Brand at Notion, Director of Brand at Brex, Brand Strategist at Gusto & Redbubble
Kira has over a decade of experience operating respected B2B & B2C tech brands and advising various early-stage startups. Her campaigns have been featured on AdWeek, Digiday, Business Insider, The Drum, and even ABC7 news.
She also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers, and serves as a mentor with First Round's Fast Track program.
Why this course:
"Leading brand orgs, teams, and project isn’t easy—most playbooks are out of date, don’t go deep enough, or don’t provide specific lived examples. Once I became a manager, I focused on taking what I’d learned over the years and turning it into scalable frameworks and playbooks that would help my team. Just like building a brand, nothing is ever "done"—it's an ever-changing landscape that we get to define together."
Join an upcoming cohort
Branding Strategy for Growth-Stage Leaders
Cohort 4
$750 USD
Dates
Payment Deadline
Course schedule
4-6 hours per week
Self-paced lessons
2-3 hours per week
Each week features 1-2 modules plus bonus content. Each module includes a mix of projects, lessons (long-form and video), and templates that you can use right away.
Practical projects
2-3 hours per week
Each module pairs with a handful of practical projects, worksheets, or reflections to help bring the course content to life. Every project is an opportunity for discussion and feedback from Kira.
Office hours
Sign up each week
Join Kira for two live, 1:1 consulting sessions to ask questions about the course or get real-time feedback or advice. Kira will also respond to questions and provide feedback throughout the cohort async.
🕘 Tuesdays, between 9am-12pm PT / 12pm-3pm ET
Top brand leaders are using these questions for interviewing and hiring
In the interview process—or during onboarding or at the start of a key project—what questions can you ask to gauge how a company’s leaders understand and prioritize brand—and avoid walking into a situation where you won’t be set up for success?
These are my strategic interview questions across 9 topics that probe across strategy alignment, governance, measurement, and brand acumen—a preview of one of the 25+ templates and resources you'll find in the course.
Get the template in your inbox
Learn from a real expert and peers
Hands-on, personalized learning
Take advantage of personal, one-on-one consulting with the course instructor to dive deep into specific challenges you're facing
Live feedback on projects
Get real-time feedback on any project you submit—projects are designed to be applied to your real work, right now
Learn with a cohort of peers
Meet a community of like-minded brand leaders who want to learn and grow alongside you
Course FAQs
Do you offer team discounts?
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What happens if I can’t make a live session?
I work full-time—what is the expected time commitment?
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How does this course differ from Kira's brand course on Reforge?
I still have questions. Can I talk to the instructor about the course?
It's too expensive for me, but I still want to take the course.
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Join an upcoming cohort
Branding Strategy for Growth-Stage Leaders
Cohort 4
$750 USD
Dates
Payment Deadline