Brand for Growth-Stage Leaders
4.8 (27)
4 Weeks
·Cohort-based Course
25+ proven templates from hypergrowth startups: Get executive buy-in, build winning campaigns, and prove brand value from day one
Brand for Growth-Stage Leaders
4.8 (27)
4 Weeks
·Cohort-based Course
25+ proven templates from hypergrowth startups: Get executive buy-in, build winning campaigns, and prove brand value from day one
Previously at
Course overview
Insider Look: Building Multi-Billion Dollar Tech Brands
The reality most brand leaders face: You're caught between creative teams and executives obsessed with metrics. Brand initiatives get sidelined for performance campaigns, and you're constantly justifying why brand matters beyond "awareness," while watching your competitors build stronger market positions.
Where you are now:
Getting your founder or CEO to invest in brand feels like pushing a boulder uphill while you balance urgent demands against strategic thinking. Alignment feels far off or impossible.
I've been there. Now I'm sharing everything I learned building brands at Gusto, Brex, and Notion—what worked, what didn't, and what I wish someone had told me sooner.
Who will benefit most from this course:
- Marketing and brand leaders at post-Series A companies experiencing rapid growth
- Strategic marketers looking to influence executive decisions and secure resources
- Leaders transitioning from execution to strategic brand direction
- Marketers who need to connect brand initiatives to business outcomes
- Growth-stage operators who need practical templates, not theory
This course is NOT for you if:
- You're looking for general brand theory or marketing 101 concepts
- You want a course focused on creative development or design skills
- You believe executives will never value brand—this course is about changing that dynamic
- You're at a pre-PMF startup still finding direction
- You expect transformative results without putting in the work between sessions
What you'll implement:
- Apply 25+ Notion templates to drive alignment and streamline your brand operations
- Translate brand value into metrics that convince executives to invest
- Execute campaigns that drive both awareness and acquisition
- Scale your resources from startup to growth stage (50 to 1,500+ employees)
- Connect brand investments directly to business outcomes
Week 1: Brand Foundations & Opportunities Assess your current position and identify critical gaps and opportunities
Week 2: Brand Alignment Learn proven techniques to secure executive buy-in and cross-functional support
Week 3: Brand Resourcing & Campaigns Build scalable processes that deliver consistent results without burning out teams
Week 4: Brand Insights & Measurement Implement frameworks that connect brand to business metrics executives care about
Plus, you'll get direct support:
- Two 1:1 consulting sessions focused on your specific challenges
- Real feedback on your projects as you develop them
- Ongoing Q&A access throughout the program
- A community of peers facing similar challenges
- Lifetime access to materials and future updates
This course requires commitment: You'll need to dedicate 4-6 hours weekly to get full value from this course. Particularly in Modules 1 and 2, the frameworks and templates are designed for immediate implementation in your current role. My goal is to help you elevate your strategic impact while giving you practical tools to use from day one. You'll make significant progress during our 4 weeks together, and then continue applying these approaches long after the course ends—which is why you'll have lifetime access to the materials.
For marketing leaders & brand operators
01
Marketing leaders (Director-level and up) at Series B–D+ companies responsible for brand strategy
02
Mid- to senior-level brand marketing ICs ready to find your path to leadership and up level your org's brand strategy
03
⚠️ This is not for you if you want Branding 101—we're going beyond the fundamentals and deep into daily operating rhythms
What you’ll get out of this course
25+ real-life templates for scaling a world-class brand (that you can use right away)
You'll get total access to my paid and unreleased Notion templates, created from the actual documents I've used over 10+ years of operating brands at growing tech companies like Gusto, Brex, and Notion—plus my in-depth voiceover and context on how to get the most from them.
Create the buy-in & alignment you need to build a loved brand that drives growth
Use actionable brand measurement strategies at all stages of growth for insights you can actually use. Learn to proactively navigate conversations with senior leadership so they invest in brand, keeping it front and center throughout organizational shifts & planning cycles.
Build award-winning, recognizable brand campaigns that don't burn teams out
Analyze and level up your team's abilities in developing and executing global, brand-led growth campaigns that involve all key functions of marketing: PMM, social, content & community, and growth marketing—with or without agency support.
Confidently pilot critical moments, like rebrands
Practice tactics for leading through major disruptions and change, like rebrands, brand refreshes, reorgs, or roadmap/audience changes. You'll learn to how to evaluate when change is needed, how to build the case for it, and how to implement without losing momentum.
What’s included
Live sessions
Learn directly from Kira Klaas in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Brand for Growth-Stage Leaders
Course syllabus
2 live sessions • 46 lessons • 14 projects
Week 1
Course Introduction
Brand Opportunities
Week 2
May
2
(Booking Link Only) 1:1 Consulting Session with Kira (1/2) | Brand for Growth-Stage Leaders
Brand Alignment
🔓 Bonus: Leading a Rebrand
🔓 Bonus: Brand Guidelines Library
Week 3
Brand Resourcing
Brand Campaigns
🔓 Bonus: Makeover Your Marketing Calendar
🔓 Bonus: Access My Tech Vendor Roster
Week 4
May
15
(Booking Link Only) 1:1 Consulting Session with Kira (2/2) | Brand for Growth-Stage Leaders
Brand Insights
🔓 Bonus: Interview Questions for Brand Leaders
Bonus
🔓 Bonus: Resume Review
4.8 (27 ratings)
What students are saying
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Meet your instructor
Kira Klaas
VP, Corporate Marketing & Global Brand (Later, Notion, Brex, Gusto)
Kira has 10+ years of experience operating respected B2B & B2C tech brands and advising various early-stage startups.
She's the author of On Brand, a Substack newsletter read by over 3,000 brand operators.
Kira also partnered with Reforge to develop the 6-week Brand Marketing Program for early- to mid-career brand marketers.
Why this course:
"Leading brand orgs, teams, and project isn’t easy—most playbooks are out of date, don’t go deep enough, or don’t provide specific lived examples. Once I became a manager, I focused on taking what I’d learned over the years and turning it into scalable frameworks and playbooks that would help my team. Just like building a brand, nothing is ever "done"—it's an ever-changing landscape that we get to define together."
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Brand for Growth-Stage Leaders
Course schedule
4-6 hours per week
Self-paced lessons
3-4 hours per week
Each week features 1-2 modules plus bonus content. Each of the 5 modules includes a mix of projects, lessons (long-form and video), and 5+ Notion templates that you can use right away.
Practical projects
1-2 hours per week
Each module pairs with a handful of practical projects, worksheets, or reflections to help bring the course content to life. Every project is an opportunity for discussion and feedback from Kira.
Office hours
Sign up biweekly
Join Kira for two live, 1:1 consulting sessions to ask questions about the course or get real-time feedback or advice. Kira also responds to questions and provides feedback throughout the entire cohort.
🕘 Biweekly between 8:30am–12:30pm PT
Download my Strategy Frameworks Library | Notion Template ($27 off)
In this course, you'll find several of my paid frameworks. You can preview a few over at notion.so/@kira!
I love this strategy framework library in particular. When you need to communicate an idea, a strategy, or a goal, use one of these tried-and-true strategy and communications frameworks, easy to pop into any product launch doc, campaign brief, or other project where you need to get a point across. This template contains 9 pre-built strategy frameworks and examples for how to use them. I use these in conjunction with my Brand Campaign Framework.
Get the Notion Template
Learn from a real expert and peers
Hands-on, personalized learning
Take advantage of personal, one-on-one consulting with the course instructor to dive deep into specific challenges you're facing
Live feedback on projects
Get real-time feedback on any project you submit—projects are designed to be applied to your real work, right now
Learn with a cohort of peers
Meet a community of like-minded brand leaders who want to learn and grow alongside you
Course FAQs
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