Brand for Growth-Stage Leaders
Kira Klaas
Brand expertise from Notion, Brex, Gusto
Insider Look: Building Multi-Billion Dollar Tech Brands
I've spent 10+ years learning how to de-silo brand from growth and how to brand-build successfully when starting from a place of ambiguity and low buy-in.
There are so many resources out there about branding, advertising, and theory, especially from agencies and measurement providers. They’re great if everyone’s already bought into “doing brand.” But no one’s talking about the realities of running brand at tech companies that tend to be product-first, founder-led, and performance-obsessed.
As a full-time marketer who moonlights as an advisor & writer, I have deep experience driving org-wide alignment around brand strategy, shipping powerful brand campaigns, and helping companies scale to multi-billion dollar valuations (Notion, Brex, Gusto). This course is how I'll teach you to do the same.
I made this course for:
• Brand operators at growth-stage companies who need practical advice—like templates, not theory—to get execs on board.
• Marketers facing pressure to connect brand initiatives to business/growth outcomes.
• Leaders looking to influence C-suite decisions and secure budget/headcount.
• Teams who want to lead, not follow—and transition from execution to strategic brand direction.
What you’ll learn
Get executive buy-in, build your long-term brand plan, and connect brand to growth from day one.
Access all of my paid templates—like The Brand Listening Tour, Brand Strategy Summary, and Brand Attributes Builder (with AI prompts)
Check out bonus templates like the Ultimate Rebrand Project Manager and Rebrand Internal FAQ guide
Learn 15+ different techniques for mapping the relationship between brand signals and your key growth metrics
Connect growth indicators like organic acquisition and word of mouth to your brand strength
Learn specific, detailed methods for driving buy-in and alignment among execs
Learn from detailed Notion, Brex, and Gusto case studies around crafting long-term brand strategies and learning from your customers
See sample budget sheets, marketing calendars, job descriptions and career ladders that help you secure the resources & headcount you need
Learn directly from Kira
Kira Klaas
Kira Klaas
VP, Corporate Marketing & Global Brand (Later, Notion, Brex, & Gusto)
Who this course is for
Marketing leaders (Director-level and up) at Series B–D+ companies responsible for brand strategy
Mid- to senior-level brand marketing ICs ready to find your path to leadership and up level your org's brand strategy
⚠️ This is not for you if you want Branding 101—we're going beyond the fundamentals and deep into daily operating rhythms
What's included
Live sessions
Learn directly from Kira Klaas in a real-time, interactive format.
Personalized 1:1s
Meet with Kira directly in two 30-minute consultations.
Lifetime access
Go back to course content, templates, and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Syllabus
46 lessons • 14 projects
Week 1
Course Introduction
Brand Opportunities
Week 2
Brand Alignment
🔓 Bonus: Leading a Rebrand
🔓 Bonus: Brand Guidelines Library
Free lesson
The Keys to Effective Brand Marketing
Connect brand, product, and growth marketing
Collaboration between marketing teams can be challenging—learn how brand can take the lead.
Earn alignment and own change management
Earn buy-in from key leaders and navigate planning cycles with a clear, proactive plan.
Upgrade your ops (planning, playbooks, briefs, etc.)
Turn your briefs and strategy docs from stale deck into visual frameworks and robust project management databases.
Schedule
Live sessions
1 hr
We'll meet for 2 personalized 1:1 sessions to discuss and work through your specific challenges.
Projects
2-6 hrs
Each of the 5 modules includes 1-3 projects to get you hands-on with the material and apply what you're learning to your actual work.
Async content
4-8 hrs
Go at your own pace—with robust case studies (long-form written content and video/Loom overviews) and Notion templates.
Success stories
- I've fallen behind on the course because I've been busy implementing every bit of the Brand Opportunities module in real time with our executive team this week. It's so practical, and the resources have made it so much quicker and easier to get things moving.
Huntly Gordon
Head of Brand at Yoto - We’ve been thinking through a refresh, and this course covers everything I wish I’d known before we started the project. We were struggling with misalignment, leadership turnover, and the product team pushed back because they felt like marketing was moving too fast. I remember thinking, "If only I’d known all this a few months back."
Bethel Kidane
Sr. PMM at Mozilla - I work on an in-house Marketing team where Creative, Brand and more come together to perform in a competitive market. I've sent many teammates Kira's Substack articles and we share a collective understanding through the POV of her work.
Kelsey Ireland
Director of Creative & Marketing Operations at New Belgium Brewing - Kira has proven to be an outstanding teacher, generously sharing her valuable insights with our cohort. Her templates and checklists on management and alignment will undoubtedly be instrumental, not only in crafting effective branding strategies but also in various aspects of my work. I look forward to applying these newfound skills and knowledge.
Tetiana Borysova
Content Marketing at Intellectsoft - Maven courses are especially high quality and practical! I took Kira Klaas’ brand strategy class at the beginning of the year—and I’m still going back to log in and apply the learnings. 🫶
Siobhan Hayes
Director of Marketing at Float - As Kira's former direct report, I can say that her brand strategy expertise and commitment to our team's growth were invaluable. Kira's mentorship was pivotal in shaping my career and fostering a culture of excellence.
Ryan Phillips
Senior Manager at Sprout Social
Frequently asked questions
$1,497
USD
4 days left to enroll