Take the growth-focused approach to Brand Leadership—with 20+ templates for getting buy-in, building campaigns, & proving your brand's value
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Brand operators, especially in growth-stage companies, are expected to ship new work and creative at the same time as developing the brand's core strategy and thinking on a long-term, strategic level. That's an extremely difficult balance—especially when alignment from the top and across the org is not a given.
The demands of your job mean coming up with winning creative, shipping brand campaigns, reporting on your results, and sourcing insights—all the while building a differentiated, consistent brand that can scale with the needs of the business... needs that are often changing all the time.
Building and growing respected tech brands—especially through the most challenging, up-and-down growth phases—is what I do best. I was Brex's #1 marketing hire and led Brex's successful rebrand. Most recently, I built out the global brand & campaigns team at Notion. I've coached hundreds of operators over my career, helping brands grow from $1B → $10B+ valuations and scaling from <50 employees to >1,000.
This cohort-based course is highly tactical, based on practical, real-life templates that you can use now to audit and 1) improve your brand org's communication, 2) revamp your internal processes, and 3) practically apply the hard-won methods of fast-growing, beloved tech brands—all of which will revitalize your leadership skills, over just a few weeks.
Course material includes:
Self-paced course content, live 1:1 office hours, project critique and feedback from Kira, an always-on Q&A channel, and 20+ Notion templates & resources—for you to use and take with you long after the cohort is complete.
Mid- to senior-level brand marketing ICs ready to find your path to leadership and up-level your org's Brand function
Heads of marketing at early & growth-stage startups building out or optimizing your brand strategy alongside founders & C-suite
Experienced marketing leaders seeking to refresh and deepen your tactical approach to modern brand strategy and campaigns
Senior leaders who are experts in other areas of marketing, like PMM or Growth, and want to get stronger in Brand
⚠️ This is not a Branding 101 course—we're going beyond the fundamentals and deep into daily operating rhythms (read on for 101 resources)
You'll get free access to my paid and unreleased Notion templates, created from the frameworks I've developed over 10+ years of operating brands at growing tech companies like Gusto, Brex, and Notion—plus my in-depth voiceover and context on how to get the most from them.
Apply actionable brand measurement strategies at all stages of growth, yielding results you can actually use. Proactively navigate conversations with senior leadership so they invest in brand, keeping the brand front and center throughout organizational shifts & planning cycles.
Analyze and level up your team's abilities in developing and executing global, brand-led growth campaigns that involve all key sub-functions of marketing: PMM, content & community, and growth marketing—with or without agency support.
Practice tactical approaches to leading through major moments of change, especially rebrands—that you can also apply in strategic pivots, brand refreshes, reorgs, or roadmap/audience changes. Change management is one of the critical skills we'll practice.
Branding Strategy for Growth-Stage Leaders
Jan 8—Jan 14
Wed, Jan 10, 8:30 PM - 10:30 PM UTC
How to Find the Gaps: Are you working on the right thing? Figure out your brand's biggest opportunities by diving into a case study from Brex on driving alignment through long-term brand work.
Build confidence that you're focusing on the right areas
Better understand your brand's stakeholders
Identify the key blockers to your team's progress
Ensure you have a solid foundation to make decisions from
How to Close the Gaps: You've heard that consistency builds a brand. What enables consistency? Alignment—everyone needs to be on the same page about what you're building. We'll continue the Brex case study that led to its successful rebrand.
Succinctly position your brand in context of the competitive landscape, complementary landscape, and broader industry
Concisely visualize and organize your company's brand strategy in a way that drives alignment
Jan 15—Jan 21
Wed, Jan 17, 8:30 PM - 10:30 PM UTC
How to Get Buy-In: The best ideas in the world don't matter without buy-in—or $ investment—from your leadership, your peers, or your team. That buy-in is much easier if building on the alignment you sought to build in previous lessons!
Craft a more persuasive brand budget request
Strategize your org chart or future headcount requests
Benchmark how your brand's marketing & creative budgeting spreadsheet is organized
How to Build Winning Brand Campaigns: Improve how you manage brand-led campaigns, leveraging the entire GTM function, with Notion as a case study.
Create your ultimate campaign playbook—the key to cross-functional role clarity and alignment
Upgrade your campaign brief—from stale doc to robust project-management database
Organize your thinking into strategy frameworks
Practice your skills in change management, through proactive communication and pre-mortem brainstorms
How to Get Actionable Brand Insights:
There are a thousand ways to measure a brand's impact, not all of them useful or practical. This module emphasizes strategies to glean actionable insights about your brand that help quantify its impact and inform future investments.
Assess what measurement strategies are practical for your company stage
Learn the modern approach to desk research—the best free tools
Build a long-term brand health survey based on best practices from Qualtrics & Merkle
Former Head of Brand at Notion, Director of Brand at Brex, Brand Strategist at Gusto & Redbubble
Kira has over a decade of experience operating respected B2B & B2C tech brands and advising various early-stage startups. Her campaigns have been featured on AdWeek, Digiday, Business Insider, The Drum, and even ABC7 news.
She also partnered with Reforge to develop the 6-week Brand Marketing deep-dive course for early- to mid-career brand marketers, and serves as a mentor with First Round's Fast Track program.
Why this course:
"Leading brand orgs, teams, and project isn’t easy—most playbooks are out of date, don’t go deep enough, or don’t provide specific lived examples. I've been through it! Once I became a manager, I focused on taking what I’d learned over the years and turning it into scalable frameworks and playbooks that would help my team. Just like building a brand, nothing is ever "done"—it's an ever-changing landscape that we get to define together."
2-3 hours per week
Each week features 2-3 lesson modules plus bonus content. Each module includes a mix of written lessons, recorded video content, and templates that you can copy and use right away.
1-2 hours per week
Each module pairs with a handful of practical, bite-sized projects, worksheets, or reflections to help bring the course content to life and provide opportunities for discussion and feedback from Kira.
2 hours per week
Each week, join Kira for live, 1:1 office hours to ask questions about the course or get real-time feedback or advice. Kira will also respond to questions and provide feedback throughout the cohort async.
🕛 Wednesdays at 12pm PT / 3pm ET
Hands-on, personalized learning
Take advantage of personal, one-on-one office hours with the course instructor to dive deep into specific challenges you're facing
Live feedback on projects
Get real-time feedback on any project you submit—projects are designed to be applied to your real work, right now
Learn with a cohort of peers
Join a community of like-minded leaders who want to learn and grow alongside you
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