Advanced Topics in Practical AB Testing
3 Days
·Cohort-based Course
Learn from a world-leading expert advanced topics in A/B testing. Ten topics in three days of 2 hours each. ** Warning: Advanced course *
Advanced Topics in Practical AB Testing
3 Days
·Cohort-based Course
Learn from a world-leading expert advanced topics in A/B testing. Ten topics in three days of 2 hours each. ** Warning: Advanced course *
Previously at
Course overview
Improve your A/B testing capabilities
We will cover advanced topics, not typically addressed in courses and books, and leave significant time to interact and answer questions.
Classes are small: usually about 15 people attending live.
The course assumes you already took https://bit.ly/ABCourseRonKohavi or have equivalent knowledge.
Who is this course for
01
Data science managers and scientists who understand the basics of A/B testing and want to better understand advanced topics
02
Program managers who want to advance their understanding of A/B testing
Prerequisites
Follow-on to flagship course
Designed as a follow-on to the flagship course: https://maven.com/kohavi/abtesting Take that course first, or have equivalent knowledge
Statistics of A/B Testing
Good understanding of p-value misconceptions, statistical power, OEC.
What you’ll get out of this course
Review advanced topics
We will review and discuss practical advanced topics.
Click "Expand all modules" in the Course Syllabus below to see the details.
Discuss your own questions
We allocate time to discuss your own questions
** Warning: prior knowledge assumed
This course assumes you have taken https://bit.ly/ABCourseRonKohavi or have equivalent knowledge.
What’s included
Live sessions
Learn directly from Dr. Ronny Kohavi in a real-time, interactive format.
View recordings
Go back to course content and recordings for at least 6 months (no plan to remove access)
Community of peers
Stay accountable and share insights with like-minded professionals. Join the LinkedIn alumni group
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Course syllabus
4 live sessions • 4 lessons
Week 1
Dec
15
Session 1
Dec
16
Session 2
Dec
17
Session 3
Session 1
Session 2
Session 3
Post-course
Jan
8
Optional: Alumni event
Optional: Alumni event
What students are saying
What people are said about the EXL 2024 workshop (precursor to this class)
Hoang Nguyen vu
Annika Thompson
Anna Malka Campiani Gimenez
A.J. Long
100% Customer Satisfaction Guarantee
Not satisfied after attending the first session and before session 2 starts? Get a full refund
Meet your instructor
Dr. Ronny Kohavi
Executive at Microsoft, Airbnb, Amazon, author of best-selling A/B testing book
Ronny Kohavi was an executive at Amazon, Microsoft, and Airbnb and has over 20 years of experience running A/B tests and leading experimentation teams. He loves to teach, and his papers have over 65,000 citations. He co-authored the best-selling book: Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (with Diane Tang and Ya Xu), which is a top-10 data mining book on Amazon. He is the most viewed writer on Quora's A/B testing and received the Individual Lifetime Achievement Award for Experimentation Culture in Sept 2020.
Ronny holds a PhD in Machine Learning from Stanford University.
See more at http://www.kohavi.com
Course schedule
Six hours: 3 days x 2-hour sessions
Monday, Tuesday, and Thursday
9-11AM Pacific time
Optional Q&A
15-30 minutes after each session
Your opportunity to ask questions about the course material or anything else related to experimentation
Frequently Asked Questions
Join an upcoming cohort
Advanced Topics in Practical AB Testing
15 Dec 2025 - Advanced
$1,199
Dates
Payment Deadline
Chapter 1 of Trustworthy Online Controlled Experiments: a Practical Guide to A/B Testing
Full text of Chapter 1 and table of contents for this best-selling book by the course instructor.
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