Class is in session
AI for Strategic Content Marketing: Building the Future of Engagement
4.9 (10)
3 Weeks
·Cohort-based Course
Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.
Class is in session
AI for Strategic Content Marketing: Building the Future of Engagement
4.9 (10)
3 Weeks
·Cohort-based Course
Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.
Clients Include
Course overview
Become an AI-Powered Content Marketing Strategist
Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies.
By the end of this course, you'll possess the skills to:
• Uncover hidden market opportunities using AI-powered research techniques
• Create hyper-targeted audience profiles that drive engagement
• Craft innovative, AI-informed content strategies that set you apart from competitors
• Measure and optimize your AI-driven content initiatives for maximum impact
Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you:
• Craft AI-assisted SWOT analyses and competitor research
• Create detailed AI customer personas for deeper audience insights
• Build AI-enhanced content strategies aligned with SMART objectives
• Master AI-driven content creation while maintaining your brand voice
• Measure and optimize your AI-powered content marketing efforts
Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience.
This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively.
*Get Reimbursed: Many companies and agencies offer an L&D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button.
If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.
Who is this course for
01
For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.
02
Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies
03
Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.
What you’ll get out of this course
LIVE Learning in an Online Classroom environment
Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.
Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing.
PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.
Understand the role of AI in strategic content marketing
Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.
Learn how to use AI tools for market research and analysis
Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.
Develop detailed target audience profiles using AI
Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.
Create data-driven content marketing strategies with AI
Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.
Design AI customer companions to enhance audience understanding
Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.
Measure the value and impact of AI in content marketing initiatives
Learn how to approach measuring the value of your AI projects.
Course Professional Certification & Reimbursement Funds
Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info: https://maven.com/expense
This course includes
3 interactive live sessions
Lifetime access to course materials
36 in-depth lessons
Direct access to instructor
3 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
AI for Strategic Content Marketing: Building the Future of Engagement
Course syllabus
Week 1
Week 2
Dec
13
AI for Strategic Content Marketing Live Session 2
Building Audience Profiles in Content Marketing
AI-Driven Audience Segmentation
Creating an AI Customer Companion
Weekly Project: Creating a detailed target audience profile
The State of Generative AI for Content Marketing Fall 2024
Week 3
Dec
20
AI for Strategic Content Marketing Live Session 3
Innovative Uses of AI for Content Marketing
AI-Driven Strategy Development
AI-Driven Content Creation
Measuring the Value of AI for Content Marketing
Final Project: Create a strategic content plan for your organization
4.9 (10 ratings)
What students are saying
Meet your instructor
Lisa Peyton
Senior AI & Experiential Marketing Strategist and Professor
Lisa Peyton is a cutting-edge AI consultant and enterprise marketing strategist with over two decades of experience leveraging emerging technologies to transform marketing landscapes. As an instructor at the University of Oregon's School of Journalism and Communication, Lisa brings a unique blend of academic insight and real-world expertise to her teachings.
Her career includes roles as a Global Leadership and Immersive Media Content Strategist at Intel Corporation and as an independent consultant for major corporations implementing AI tools to enhance productivity, creativity, and strategic planning. Lisa's work spans various innovative projects, from developing virtual AI influencers to creating immersive AR experiences for cloud developers.
A respected voice in the industry, Lisa regularly contributes to MarTech.org, covering topics at the intersection of AI, XR, and marketing. Her thought leadership extends to international speaking engagements, including appearances at the Metaverse Forum Summit, Augmented World Expo, and Cannes Lions.
With a Master's degree in Media Psychology and certifications in Prompt Engineering for ChatGPT, Lisa is uniquely positioned to guide students through the complexities of AI-driven content marketing. Her hands-on experience, coupled with her academic background, ensures that students receive practical, cutting-edge knowledge that can be immediately applied in the rapidly evolving field of AI and marketing.
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AI for Strategic Content Marketing: Building the Future of Engagement
Course schedule
4-6 hours per week
Live Sessions Friday December 6th, 13th, and 20th
9am - 10am PT
Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.
Weekly projects
2 hours per week
Weekly hands-on projects apply AI to real marketing challenges:
- Conduct AI-powered market analysis
- Create detailed audience profiles using AI tools
- Develop an AI-driven content strategy
Each project builds practical skills for immediate implementation in your work.
Advanced AI Prompting Guide for Marketers
Master the art of AI-powered content marketing with this comprehensive prompting guide by Lisa Peyton. Learn advanced techniques for crafting effective AI prompts that will transform your content creation process, streamline your workflow, and help you leverage AI tools strategically for better marketing results.
Get this free resource
Learning Together is Better
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with fellow students and your instructor through weekly live sessions
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
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