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AI for Strategic Content Marketing: Building the Future of Engagement

4.9 (10)

·

3 Weeks

·

Cohort-based Course

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

This course is popular

3 people enrolled last week.

Clients Include

Intel
Microsoft
Alaska Airlines
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Course overview

Become an AI-Powered Content Marketing Strategist

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies.


By the end of this course, you'll possess the skills to:


• Uncover hidden market opportunities using AI-powered research techniques

• Create hyper-targeted audience profiles that drive engagement

• Craft innovative, AI-informed content strategies that set you apart from competitors

• Measure and optimize your AI-driven content initiatives for maximum impact        


Plus you'll gain exclusive access to the Advanced AI Prompting Guide for Content Marketers: Master over 20 cutting-edge AI prompting techniques tailored for content marketing, including chain-of-thought prompting, few-shot learning, and meta-prompting. Leverage 10+ marketing-specific prompt templates to supercharge your content creation process. From optimizing AI-generated content for your brand voice to crafting effective prompts for various AI tools, this guide is your secret weapon for creating compelling, AI-enhanced marketing materials. Includes strategies for popular AI assistants, image generation tools, and a comprehensive glossary of essential AI terms to keep you at the forefront of AI-powered content creation.


In addition, this course features the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you:


• Craft AI-assisted SWOT analyses and competitor research

• Create detailed AI customer personas for deeper audience insights

• Build AI-enhanced content strategies aligned with SMART objectives

• Master AI-driven content creation while maintaining your brand voice

• Measure and optimize your AI-powered content marketing efforts


Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience.


This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively.


*Get Reimbursed: Many companies and agencies offer an L&D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button.


If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Who is this course for

01

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

02

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

03

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

What you’ll get out of this course

LIVE Learning in an Online Classroom environment

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing.

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Understand the role of AI in strategic content marketing

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Learn how to use AI tools for market research and analysis

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Develop detailed target audience profiles using AI

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Create data-driven content marketing strategies with AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Design AI customer companions to enhance audience understanding

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Measure the value and impact of AI in content marketing initiatives

Learn how to approach measuring the value of your AI projects.

Course Professional Certification & Reimbursement Funds

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info: https://maven.com/expense

This course includes

3 interactive live sessions

Lifetime access to course materials

36 in-depth lessons

Direct access to instructor

3 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Dec 2—Dec 8

    Dec

    6

    AI for Strategic Content Marketing Live Session 1

    Fri 12/65:00 PM—6:00 PM (UTC)
    Optional

    Introduction to Strategic Research in Content Marketing

    4 items

    Research on Knowing the Business You Are In

    3 items

    Research on Competitors

    4 items

    Weekly Project: Finding Your First AI Use Case

    2 items

Week 2

Dec 9—Dec 15

    Dec

    13

    AI for Strategic Content Marketing Live Session 2

    Fri 12/135:00 PM—6:00 PM (UTC)

    Building Audience Profiles in Content Marketing

    3 items

    AI-Driven Audience Segmentation

    3 items

    Creating an AI Customer Companion

    3 items

    Weekly Project: Creating a detailed target audience profile

    1 item

    The State of Generative AI for Content Marketing Fall 2024

    2 items

Week 3

Dec 16—Dec 22

    Dec

    20

    AI for Strategic Content Marketing Live Session 3

    Fri 12/205:00 PM—6:00 PM (UTC)

    Innovative Uses of AI for Content Marketing

    3 items

    AI-Driven Strategy Development

    3 items

    AI-Driven Content Creation

    3 items

    Measuring the Value of AI for Content Marketing

    3 items

    Final Project: Create a strategic content plan for your organization

    2 items

4.9 (10 ratings)

What students are saying

Meet your instructor

Lisa Peyton

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Lisa Peyton is a cutting-edge AI consultant and enterprise marketing strategist with over two decades of experience leveraging emerging technologies to transform marketing landscapes. As an instructor at the University of Oregon's School of Journalism and Communication, Lisa brings a unique blend of academic insight and real-world expertise to her teachings.


Her career includes roles as a Global Leadership and Immersive Media Content Strategist at Intel Corporation and as an independent consultant for major corporations implementing AI tools to enhance productivity, creativity, and strategic planning. Lisa's work spans various innovative projects, from developing virtual AI influencers to creating immersive AR experiences for cloud developers.


A respected voice in the industry, Lisa regularly contributes to MarTech.org, covering topics at the intersection of AI, XR, and marketing. Her thought leadership extends to international speaking engagements, including appearances at the Metaverse Forum Summit, Augmented World Expo, and Cannes Lions.


With a Master's degree in Media Psychology and certifications in Prompt Engineering for ChatGPT, Lisa is uniquely positioned to guide students through the complexities of AI-driven content marketing. Her hands-on experience, coupled with her academic background, ensures that students receive practical, cutting-edge knowledge that can be immediately applied in the rapidly evolving field of AI and marketing.

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AI for Strategic Content Marketing: Building the Future of Engagement

Course schedule

4-6 hours per week

  • Live Sessions Friday December 6th, 13th, and 20th

    9am - 10am PT

    Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

  • Weekly projects

    2 hours per week

    Weekly hands-on projects apply AI to real marketing challenges:

    1. Conduct AI-powered market analysis
    2. Create detailed audience profiles using AI tools
    3. Develop an AI-driven content strategy


    Each project builds practical skills for immediate implementation in your work.


Learning Together is Better

Learning Together is Better

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with fellow students and your instructor through weekly live sessions

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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AI for Strategic Content Marketing: Building the Future of Engagement