Become a more well-rounded marketing leader in 5 weeks. This cohort-based course includes teaching, peer feedback &amp; discussion, feedback from Emily, Q&amp;A, templates &amp; resources, and Slack conversations with Emily

Stop the marketing busywork, start focusing on full-funnel impact

To build a successful marketing function you need to build the right foundation, produce great “fuel”, and craft a well-running “engine”. This session will make sure you have the basics in place so you can can move fast. We'll cover:Fuel / Engine frameworkStep-change driversOrg chartGACCS Marketing Brief Framework

Marketing strategy & team

Great marketing starts with understanding your audience. Without this understanding of audience and market, you can't do product marketing well. We'll cover:Audience &amp; competitive analysisBrand perceptions &amp; storyBasic positioning

Audience & Product Marketing: Who your product is for, what it is, why it's better

We'll discuss how to create a high-impact content strategy that works for your audience. We'll cover:Content roadmappingContent distribution

Content Marketing: Tell a better story & produce "fuel" your audience actually wants

Growth strategy is not just setting lead goals. We’ll make sure you understand your complete funnel and how to prioritize channels and tactics to grow more efficiently and faster. We'll cover:Funnel mapping &amp; diagramingHow to identify growth levers &amp; channelsWebsite strategy &amp; improving conversion rates

Growth marketing: Optimize your marketing "engine" & website for efficient growth

We'll take what we've learned and make sure you have clear goals moving forward and a hiring plan to match. We'll cover:Basic Reporting &amp; frecasting4 types of goals and how to set themHow to hire to meet your goalsHow to use the marketing strategy &amp; plan developed over the course

Planning: Goal setting, hiring, reporting & forecasting

Course Syllabus

<ul><li>Presentation with Emily</li><li>Breakout groups to discuss topics &amp; for peer reviews</li><li>Q&amp;A and group discussion</li></ul>

5 Weekly Workshops on Wednesdays

Bonus sessions:<ul><li>AMAs with Emily &amp; Kathleen Estreich (Co-Founder MKT1)</li><li>Peer networking sessions</li></ul>

4 Bonus Sessions (optional)

<ul><li>Slack conversations with Emily and peers in your cohort, including direct feedback from Emily</li><li>Each session will have pre-reads, including MKT1 newsletters &amp; slides</li><li>By the end of the course you'll have the foundation of an improved marketing strategy</li></ul>

Throughout the course...

Course schedule

Heads of marketing at early &amp; growth stage startups building out or optimizing their initial strategy

Experienced marketing leaders adapting to the economy &amp; trying to do more with less

Marketing leaders who are experts in one area of marketing and want to get stronger in other areas

Marketing leaders who love MKT Newsletter and want the topics brought to life.

For Early & Growth Stage B2B Marketing Leaders

Key Outcomes

• Crash course in setting strategy &amp; hiring across major sub-functions of marketing: PMM, content &amp; community, and growth marketing.• An improved hiring (full time or contractor) plan

Confidence managing & planning across all of marketing

• Updated OKRs beyond just KPI goals• Brand perceptions &amp; positioning for your startup• A clear map of your funnel and growth levers

An actionable marketing strategy, plan & OKRs

• Understand MKT1’s Fuel-Engine and Pi-shaped marketer concepts• Master MKT1's Goals-Audience-Creative-Channel (GACC) framework for aligning your team and company

New frameworks for planning, prioritizing & executing

• Uncover blindspots so you can learn and improve your skillset• Meet marketing leaders at B2B early &amp; growth stage startups—with an emphasis on staying in touch

A network of peers to help you improve as a marketing leader

Join a group of other marketing leaders, learn how to create a marketing strategy, lead an effective team and drive results.

Emily Kramer

Co-founder @ MKT1 Capital & Ex Head of Marketing at Asana & Carta

Cohort 4 - Spring 2023

Cohort 5 - Fall 2023

Data science and ML skills that were relevant just a few years ago are being outpaced by AI. It is now possible to build what used to take months in a single day! This course is designed to help you think at the right level of abstraction about AI, and to write code that will help you prototype and ship production LLM applications at the leading edge.

Become the end-to-end LLM application builder that every company needs

<ul><li>LLM Ops&nbsp;vs. MLOps vs. ML Engineering</li><li>Build your first LLM Application with Chainlit and Hugging Face</li><li>Build a Retrieval Augmented Generation (RAG) 101 with OpenAI API</li><li>LLMOps Visibility with Weights and Biases</li></ul>

🧑‍💻 Building LLM Applications in Pure Python

<ul><li>Intro to LangChain</li><li>Prompt and embedding caching in RAG systems</li><li>Build a RAG with LangChain, OpenAI, and Pinecone</li><li>Evaluate RAGs for context and relevancy with RAGAS</li><li>Improve RAG systems with advanced retrieval</li></ul>

🔗 LangChain Powered RAG and Advanced Retrieval

<ul><li>Deploying Llama 2-powered RAG systems to production via Amazon SageMaker</li><li>Intro to LlamaIndex</li><li>Build a RAG with LlamaIndex, Llama 2, FAISS that combines retrieval of tabular and language data</li><li>Index versioning with Weights and Biases</li></ul>

🦙 Llama Week!

<ul><li>All things agents!</li><li>LangChain vs. LlamaIndex</li><li>LangSmith and the evolving LLM Ops landscape</li><li>LLM Ops Hackathon!</li><li>Demo Day!</li><li>Graduation!</li></ul> For all of the details on topics and tools covered each week, check out the detailed schedule below👇!

🕴️Agents, 🧑‍💻 Hackathon, and 🧑‍🏫 Demo Day!

Course syllabus

<ul><li>Nov 28th, 30th</li><li>Dec 5th, Dec 7th</li><li>Dec 12th, Dec 14th</li><li>Dec 19th, Dec 21st</li></ul> * All sessions will be recorded for your viewing pleasure!

Class!

<ul><li>Building Your Personal Generative AI Brand: Mondays @ 4:30 PM PT</li><li>Community Build Sessions: Wednesdays @ Timing varies!</li></ul>

Community Sessions

<ul><li>Greg Loughnane: Tuesdays @ 8 AM PT</li><li>Ali Kadhim: Tuesdays @ 10 AM PT</li><li>Chris Alexiuk: Fridays @ 3 PM PT</li></ul>

Office Hours

Each class period, we will get hands-on with Python coding homework, due each Monday.

Programming Assignments

<ul><li>11-2 PT: Team formation, project ideation, storytelling workshop, system diagram presentation</li><li>2-5 PT: Build 🏗️, ship 🚢, and share 🚀 a RAG system with at least the following components: caching, evaluation, visibility&nbsp;</li></ul>

LLM Ops Hackathon

<ul><li>Open to the pubic - Friends, family, coworkers and bosses welcome!</li></ul>

LLM Ops Demo Day

Advanced developers with an understanding of fundamental ML concepts and the product development process

Data scientists or machine learning engineers working for 3-5 years who want to learn 2023 production ML infrastructure

Developers who want to explore Generative AI career opportunities in prompt engineering and LLM product development

Who is this course for

What you’ll get out of this course

Build complex apps with LLM Ops frameworks including LangChain and LlamaIndex

Understand LLM product development methods, from prompting to retrieval and beyond

Build, deploy, evaluate, and operate your own end-to-end production RAG system

Work with other talented builders to bring your LLM project or startup idea to life

Future-proof your data science and ML engineering skills.  Design, assemble, and operate production LLM apps with industry-standard tools.

LLMO2

Dr. Greg Loughnane

Founder & CEO @ AI Makerspace

Chris "The LLM Wizard 🪄" Alexiuk 

Head of LLMs @ AI Makerspace

Ali Kadhim

LLM Consultant, Founding Engineer @ AI Makerspace

LLMO1

LLMO3

Do better work for clients, in less time, with more confidence. What are you waiting for?

Become an Equity Comp Black Belt

Equity Compensation Overview and Public Company RSUs

Private Company RSUs and Public Offerings

Private Companies and Stock Options

Stock Options and Liquidity Events

Job Changes, Fundraising, and Other Startup Ecosystem Nuance

How would you help a client with ISOs, NSOs, and 83(b)'ed Restricted Stock navigate a public offering?

Final Case Study

Small RIAs looking to grow their business serving the tech community

Advisors who want to master the art and science of equity compensation

Equity Comp experts who want to expand their mastery

Key outcomes

Everything you need to know about RSUs, ISOs, NSOs, and Restricted Stock. Including the ripple effects of decisions for each equity type both within a tax year and across tax years.

Master the Fundamentals

Develop frameworks for IPOs, Direct Listings, and Tender Offers for any mix of equity types across a range of client objectives.

Model Liquidity Events

Get risk-free repetitions with in-depth case studies to more efficiently and effectively serve clients with equity comp complexity.... PLUS get access to Trayecto's financial planning software!

Risk-Free Reps

Be a better guide for clients during career trade-offs that impact human capital. Understand nuances of the startup world from fundraising and valuation to company building and liquidity.

Human Capital Strategy

Improve your value prop, hit Service-Market-Fit, and scale your RIA within the startup niche. (+14 CFP® CE hours)

Russell Kroeger, CFP®

Founder, Trayecto

Cohort 5

Cohort 6

With a small group of your PM leadership peers, we'll dig into tough organizational and exec communications issues and share real-world experiences. You'll gain/share insights and techniques/skills around: - Understanding how product adds value,- Leadership-level role vs. IC work- Managing priorities and buy-in with sales/marketing/other execs who rarely agree with each other- Boosting visibility for product work and wins, being seen as the heroes we (often) are- Organizing product-engineering-design teams, boosting team morale and effectiveness ....that will make you a better leader, executive, and mentor.

<ul><li>Product waste, distance, and first principles</li><li>What do product managers actually do, and how do we add value?</li><li>What's a product or maker team? Who's on/in it?</li></ul>

Organizing Product+Development+Design teams

<ul><li>"Money stories" and the language of executives</li><li>CEO exercise</li><li>R&amp;D portfolio pies, chocolate cake, and trade-offs</li></ul>

Managing Priorities and Buy-In With Sales/Marketing/GTM Execs

<ul><li>Why this is critical for product leaders</li><li>Merchandizing for different audiences</li><li>Virtuous THANK YOU cycles</li></ul>

Merchandizing Product Wins / Creating Internal Visibility

<ul><li>Leading vs. individual contributor work</li><li>People management cases</li><li>AMA</li></ul>

Leadership and People Challenges

We'll have four 2-hour sessions on Oct 30, Nov 6th, Nov 13th and Nov 20th at 8am - 10am Pacific.That's 11am - 1pm Eastern and 16.00 - 18.00 (or 4pm - 6pm) GMT.

Mondays

Audience is *current* CPOs, VPs of Product, and Directors who are managing teams of product managers (and perhaps POs, designers, analysts)

Focus is on PM leadership challenges, working better with other functional execs, understanding organizations, why GTM folks do what they do

This will be a safe space to talk about real issues, practical approaches and C-level challenges that many of us face

For current product leaders

What participants have said

This class had the clear exec language and exact sound bites I needed to help convince leadership of the potential financial impact of key efforts, and limited expected value of others.

"Thanks for consistently enlightening us with unparalleled product wisdom and actionable insights!"

"An excellent course for seasoned product leaders: discussing key topics and issues that we deal with every day."

"There was tremendous value in the peer discussions and group exercises - this cohort-based course delivered!"

"Packed with insights. This course has helped me frame where I need to grow as a product leader, plus how to help people under me grow."

"Insightful, pragmatic: we navigated real challenges of product leadership. No BS or silver bullet - just sharing decades of experience."

"Content is spot on, Rich is a great coach/teacher/facilitator, and the flow during class was great."

For product leaders... we'll dig into organizing teams; working with exec stakeholders; adding value; and boosting visibility of PM wins

Rich Mironov

CEO & Smokejumper CPO

Product management leadership workshop for current PM leaders.  3-5pm PT is Asia/Oceania-friendly

August (Monday afternoons)

Mondays 8-10 am Pacific on Oct 30, Nov 6, Nov 13, Nov 20

Oct-Nov

A 3-week-long intimate workshop-style course with crypto educator, Anthony Pompliano

Kickstart Your Crypto Career

We'll start by diving into what bitcoin is and why it's important. We'll then learn how bitcoin started, how it works, and what makes it so attractive. We'll wrap up with a comparison of bitcoin vs gold.&nbsp;

Bitcoin and How it Works

What are the primary use cases of bitcoin? How does supply and demand work? What are the biggest misconceptions? We'll cover these high level topics before jumping into the regulatory environment, how to buy / sell bitcoin, and different ways to store bitcoin.

Understanding the Bitcoin Market

Enough about Bitcoin. Time to shift gears towards the rest of the crypto universe.&nbsp;We'll start with the world of Ethereum and its core innovation: smart contracts. We'll then talk through decentralized finance (DeFi) and its regulatory environment. We'll wrap up with discussion around stable coins, and central bank digital currencies (CBDCs).

The Decentralized World

We'll cover the possibilities that Web3 and DApps enable and an overview of the most popular acronyms in crypto: DAOs, (the good, bad, and ugly of) ICOs, NFTS, and social tokens

Crypto Experiments

We'll take a big step back here to focus on topics like large institutional involvement, privacy implications, our civil liberties, and taxes! Before this workshop, I'll ask you for input on other topics you want me to dive into including an opportunity for student presentations.

Broader Implications

For our last workshop, we’ll have companies lead a virtual job fair. Learn firsthand what Recruiters from top crypto companies look for. Last cohort: Freehold, GDA Capital, Coinbase, Ava Labs, OKcoin.

The Crypto Job Market

Job Seekers﻿You want to start a career in crypto, but don’t know how.

Crypto Enthusiasts﻿You’re fascinated by crypto, but don't know where to start learning.

Active Crypto Investors You invest or advise others to invest, but want to learn more.

Topics covered

Give students an idea of what they can expect to learn in the course while still preserving a bit of mystery/curiosity.

Use topics to give an overview of the course material

Whether you simply want to understand the space better or you want to sharpen your skills to start a career, this course is for you.

Cohort 18

community-test

Anthony Pompliano

Cohort 17

Unlike reading a book or listening to a podcast, this workshop will give you actual experience negotiating. You'll get hands on experience and feedback on your specific negotiating strengths and weaknesses by negotiating with me and your fellow classmates in a live setting. Apply the lessons and if you don't earn at least 2x the price of the course in the first year, get a full refund. The catch? This course isn't for everyone. Sign up below for a 20-minute consultation.

Master the Highest Impact 5 minutes Of Your Career - Learn to Negotiate

Don't memorize lines, instead know the signposts of where you are in a conversation and know what the next step is.Practice the framework with case studies.

A 5-point framework for conversation

Learn the core skills and how to lead your counterpart to your solution rather than trying to submit them with reasoning. Practice and role-play to cement the learnings.

Core Negotiation Skills Work

Learn how to elicit information through a variety of strategies. Then practice those strategies in class and learn how to get your reps in during your day-to-day so you're ready for your next conversation with your manager.

Eliciting Information Tactics

What we'll cover (and practice)

Meetings are over zoom and will be interactive and involve breakout sessions for negotiation role-play, and feedback.

Tuesdays & Thursdays

Each class will focus on a different part of a negotiation framework. You'll come away with immediately useable tools to use on the job and in your everyday life.

3 Sessions - Sept 19-26nd

Homework will be directly applying what you learn in your life. The first homework assignment is focused around writing an effective email to get a discount on an Airbnb rental.

Weekly homework

You're at a FAANG or startup and want to make sure you are compensated competitively, and optimize for cash and equity.

You're a woman or minority or feel like you’re underpaid and undervalued and facing an uphill battle to change it.

You work in or around the tech industry as a consultant or vendor and you're looking to improve your ability to price and sell yourself.

Starting on your free consultation (<a href="https://calendly.com/craigdos/20min" rel="noopener noreferrer" target="_blank">sign up here</a>) and in the course we'll do 1:1 roleplays to test what you're learning and find your strengths and weaknesses.

Real negotiation practice

We'll directly practice various manager conversations and HR conversations to show you how to prep for them and how and what to ask for.

How to negotiate your compensation

Learn how to use concessions and compromises to gain trust and move towards your goal. How to ask questions and elicit the information you need early in the conversation.

How (and how not) to use data and reasoning in a negotiaton

The aim is to know how to flexibly handle a conversation in your own way, without having to memorize someone else's words.

Learn a framework for handling all conversations where you need to advocate for yourself

Tactics, frameworks and lessons from a decade of coaching top performing PMs, engineers, and execs to get paid what they are worth. 

September 2023

Craig dos Santos

Exec Negotiation Coach and Consultant

Lauren Hauser

August 2023

October 2023

Content creation is table stakes, and generative AI is revolutionizing how we create. Ready to be a part of this&nbsp;revolution, instead of just a spectator? In this Maven Masterclass I will speed-run you through the entire AI creation workflow in 2 weeks. We'll delve into state-of-the-art text, image, audio, and 3D generation models. You'll learn how to orchestrate them together to produce compelling content and supercharge your creative process. Not just theory, you'll execute 2 hands-on class projects that deep dive into the latest AI creation tools, while integrating them into creation workflows you know and love. You come with ideas and domains you want to explore creatively and strategically, and I’ll teach you the applied R&amp;D workflows to realize them. We'll also get strategic and explore the future of generative AI from industry leading guests such as&nbsp;John Nack - the mind behind Adobe Firefly, Google AI in Photos, as well as Photoshop’s longtime PM.&nbsp;You'll learn about Photoshop's origin story and where AI-driven artistry is headed to help you plan ahead. With a decade in tech, hundreds of millions of views across social media, and a proven track record of bringing AI to life at Google, I am excited to share this knowledge with you. I'll arm you with a personalized strategy to turn AI into the premier member of your creative team. It's time for you to become a 10x creator.

Embrace The Co-Pilot Era

Step into the captivating world of AI with an in-depth exploration of its landscape and potential. This module provides a solid grounding in the different generative models and their diverse applications. A nuanced understanding of the current state and prospective trajectory of AI modalities primes you for subsequent creative applications.

Immersive Orientation: AI Landscape & Generative Models

In the heart of our course, we dive into the convergence of art and science in AI. You'll learn how to coalesce text, image, audio, video, and 3D models into captivating creations. The aim here is not just understanding, but skillful application – crafting compositions that exhilarate you and your audience.

Creative Fusion: Multi-modal AI Creation & Exploration

🎬 From Text to 3D, and Audio to Video — Master the Art & Science of Creating with AI In 2 Weeks 🚀

Be the first to know what's new on Maven

Explore

Teach

Maven