You're not a Content Marketer. You're the CEO of your brand's content.

Be the CEO of your content

SEO is a component that serves content marketing. And content marketing is in service to your entire marketing strategy — and your business. Shift your mindset to this, and you'll uncover more revenue opportunities with your content.

Rethink First Principles

We'll cover ideation and automation. Create a repeatable framework for ideas that put your business front and center with your target audience. Develop an outline for a topic that will define your marketing strategy for the next few months. And learn to leverage AI/GPT without compromising your originality.

Generate Needle-Moving Ideas

In 2020, 65% of Google searches ended without a click. But it's not just Google — social media platforms reward content that stays in-platform. Learn to repurpose your content by optimizing for this zero-click behavior.

Repurpose Like a Marketing Artist

Page views, search rank, and time spent on page are all nice — but they tell you nothing about the quality of your content. Learn alternative key performance indicators and how to communicate them up and out.

Measure Success and Manage Up

Aside from the four 90-minute interactive sessions, you will have access to recorded videos, and Amanda's marketing templates. (Some topics: how to write better case studies; writing and promoting high-quality newsletters; and more.)

Bonus: Videos, Cheat Sheets, and More

Course syllabus

Each session will involve interactive lecture and breakout groups. Most of the coursework will be done during class.

Tuesdays & Thursdays

Students can also join two optional bonus sessions! One pre-course meet &amp; greet, and one Ask Me Anything (AMA) with Amanda.

2 bonus sessions

You will also get short videos and separate reading to do on your own time — with forever-access to the material. All will be additive, not required, for full understanding of the course concepts.

Self-paced lessons

Course schedule

You're sick of your content team playing second fiddle to the rest of marketing.

You want a sustainable marketing strategy that's not reliant on ads.

You already have a company blog and you want that content to do more for your brand.

This course is for you if...

Key outcomes

Build your own content engine that ensures ongoing production. And without breaking the bank.

Build a flywheel

Develop a content plan that serves as the base for your marketing strategy.

Fuel your marketing strategy

Ultimately, page views and search rank are vanity metrics. Measure the true value of your content investment.

Define success

Think beyond the traditional keyword research strategy and learn to uncover new opportunities on a repeatable basis.

Generate ideas

Leverage content across your marketing team, learn to hire SEO and content agencies, and manage leadership's expectations.

Master managing up

Marketing teams don't need brand new content all the time. Repurpose and distribute so you can spend your budget wisely.

Repurpose like a pro

...without compromising your brand, integrity, or originality. We'll learn how savvy marketers (and writers) are using GPT tools.

Leverage AI

Design a content strategy that powers all your marketing efforts — and generates faster business results.

Amanda Natividad

@amandanat

Cohort 3

Cohort 4

Learn the terms, frameworks, and mindsets used by the best VCs in this live course so you can begin investing in startups created by high-potential entrepreneurs.

Get fluent in the language of venture capital.

Topics: Course norms and expectations; fund structures, corporate forms and their interrelationships; investment thesis construction and strategy of the firm.

April 26: Orientation; VC Industry Landscape; Thesis-Driven Investing

Topics: Finding deals; identifying high-potential entrepreneurs; psychology of high-impact founding teams.

May 3: Talent & Originating Deals

Topics: Fiduciary duties; taxonomy of risk; frameworks for underwriting transactions.

May 10: Stewardship & Due Diligence

Topics: Equity vs. debt; key economic and control terms; driving alignment with entrepreneurs.

May 17: Early-Stage Venture Capital Transactions

Topics: Portfolio construction; company valuation approaches; capitalization tables; student presentations.

May 24: Technical Considerations

Topics: Fund entrepreneurship; navigating professional networks; student presentations; next steps and the Venture Fluent network.

May 31: Launching a Career in Innovation Investing // Course Conclusion

Course Outline (Cohort 2) April 26 — May 31, live online, 7:00 P.M. - 9:30 P.M. EDT

Each module includes a live online session where you'll encounter a mix of interactive lecture, group-work, and guest speakers.

6 Live Sessions, 1x per Week

After each live session concludes, Jorge will stay with the class for an additional 30 minutes to answer any and all questions.

Optional Office Hours

Curated readings placed on the syllabus and designed to help you get the most out of the live sessions while going deeper on the topics that interest you the most.

Curated readings

Projects help you apply what you're learning. You'll emerge from the course with a portfolio or work you can use to engage entrepreneurs, co-investors, and limited partners. In the past, student projects have involved constructing investment theses and writing investment memos.

Hands-On Projects

This is a "one size fits many" course! These days, everyone has a ton of demands on their time. The course is structured so you can get the highest return on the amount of time you have available to commit the course.

Go at your own pace.

Course Design

You've had professional success and want to start angel investing, create your own fund, or find a role in the VC industry.

You've studied VC on your own but crave the community of peers who can support you as you accelerate your learning.

You're ready to create a go-to-market plan for finding and supporting the world's best entrepreneurs.

Who is this course for?

Student Outcomes

Successful venture capital investors use the right language to appeal to entrepreneurs, engage with co-investors, and find new opportunities. You'll emerge from the course not only knowing the lingo but also how to use it to advance your professional goals.

Deconstruct the lingo of investing in early-stage innovative businesses.

With my guidance, you'll create an investment thesis and write an investment memo. Together, they will form a portfolio that demonstrates how you think about startups and your talent for identifying the ones that have the most potential to deliver outsize investment returns.

Create a body of work that you'll use to demonstrate your investing acumen. 

You'll be in conversation with VC investors who have successfully traveled the road you're on. We'll cultivate a high-trust classroom environment that encourages them to share insights they don't share anywhere else — insights you'll start using right away.

Deploy insights gleaned from experienced investors.

By learning with your cohort, you will complete the course along with peers who share your objectives. They will serve as future thought partners, co-investors, and industry friends for the life of your investing practice.

Collaborate with peers who will serve as a life-long support network.

Venture Fluent is a live, online, cohort-based course that demystifies the jargon, and lingo of venture capital. 

Jorge M. Torres

Lecturer at Yale University

Beta Cohort

Cohort 2

Do better work for clients, in less time, with more confidence. What are you waiting for?

Become an Equity Comp Black Belt

Equity Compensation Overview and Public Company RSUs

Private Company RSUs and Public Offerings

Private Companies and Stock Options

Stock Options and Liquidity Events

Job Changes, Fundraising, and Other Startup Ecosystem Nuance

How would you help a client with ISOs, NSOs, and 83(b)'ed Restricted Stock navigate a public offering?

Final Case Study

Small RIAs looking to grow their business serving the tech community

Advisors who want to master the art and science of equity compensation

Equity Comp experts who want to expand their mastery

Who is this course for

Everything you need to know about RSUs, ISOs, NSOs, and Restricted Stock. Including the ripple effects of decisions for each equity type both within a tax year and across tax years.

Master the Fundamentals

Develop frameworks for IPOs, Direct Listings, and Tender Offers for any mix of equity types across a range of client objectives.

Model Liquidity Events

Get risk-free repetitions with in-depth case studies to more efficiently and effectively serve clients with equity comp complexity.

Risk-Free Reps

Be a better guide for clients during career trade-offs that impact human capital. Understand nuances of the startup world from fundraising and valuation to company building and liquidity.

Human Capital Strategy

Improve your value prop, hit Service-Market-Fit, and scale your RIA within the startup niche. (+14 CFP® CE hours)

Russell Kroeger, CFP®, EA

Gamma Cohort

Skip the fluff and painful prospecting approaches. Access the toolkit that's been expertly crafted to scale anywhere from 0-100 deals per year by expanding your real estate intelligence while working 5 days a week (no joke!).

You don’t need another course, you need a proven system to unlock your potential

You'll develop the exact mindset needed to scale your business and thrive regardless of market conditions, rejection, and setbacks. You'll learn about mirrored reciprocity, resilience, confidence, and how to read a client.

Personality: Frameworks and Differentiation

Should you call, text, or email? And how often should you be prospecting using an SOI-driven model? In this section, you'll build the perfect prospecting plan and the good news is there is only one main prospecting day per week.

Connect: The Bulletproof Prospecting Plan

Most agents don't know what to post and how to consistently create content. Not to mention, creating the right content for prospective real estate buyers and sellers. You'll come away with a brand, plan, and resources to improve your content game.

Create: Social Media and Building in Public

Develop a repeatable practice for adding names to your SOI and database every week. You will select your building strategy and start implementing these tactics during the course.

Build: Build your Database while Having Fun

How do you ask for a referral? And what's the best way to market to your SOI without being pushy? You'll walk away with the exact touchpoints, scripts, and cadence to always be top of mind with your SOI.

Marketing: Nurture and Convert your SOI

You'll use an exact process to determine the best geo farm in your city and narrow down a precise budget. Then you'll build an annual plan and learn the popular Rev Door Knocking process.

Farm: Geo Farming and The Rev Door Knocking Process

Clients are becoming savvier with data and want to know how to understand the market. You'll learn how to interpret statistics and the most important trends to watch. That way, you'll never run out of things to say to your database.

Data: Analytics, Knowledge, and CMAs

If you struggle to achieve all the tasks on your list and keep your CRM up to date, this section is for you. You'll come away with a bulletproof system for managing your calendar and organizing your CRM with appropriate automation.

Systems: Structure and CRM

Follow the 5-step Rev Real Estate School selling methodology during a presentation, sales call, or negotiation. You'll also learn the exact way to exceed expectations and generate referrals.

Selling: Rev Selling Model & Customer Experience

If you want to be quick on your feet, you'll come away with the perfect framework for buyer and seller objections. You'll learn the 3 must-have responses, and you get access to our mic-drop objection handlers.

Objections: Evaporating Resistance

Listing and buyer presentations should feel interactive, and exploratory, and your chance to leave an impression. How do you do this? What are the questions to ask? And how do you effectively follow up after a presentation? You'll learn all of these strategies

Buyers & Sellers: The Process

Persuasion and people skills. Learn exactly how to negotiate like a pro and you gain the exact strategies when negotiating buyer and seller transactions.

Negotiation: Closing Deals with Class

There will be various videos to watch before your live sessions.

Pre-Work (2 Hours)

Live cohort-based sessions. These are the main training sessions with a combination of lectures, live demonstrations, and interactive learning. The instructor stays after class to answer questions.

Week 1 AM: Monday, Tuesday, Wednesday, Thursday, and Friday (10 Hours)

Week 1 PM: Monday, Tuesday, Wednesday, Thursday, and Friday (10 Hours)

You'll work directly with the instructor in a 1:1 capacity to implement the system into your own business. You'll have the opportunity to ask questions and overcome personal roadblocks. This is set around your schedule.

Week 2: Implementation Sessions with Michael (1:1)

🚀 2 Week Rev Sprint Schedule 🚀

You've got the hustle but wish you had a sustainable and repeatable system.

You want a larger and more engaged database and SOI that refers you constantly.

You want to enjoy real estate and work 5 days per week without the constant stress.

You know you can produce more, but not sure where you are going wrong with your actions, behavior, and communication

You're tired of dabbling with different marketing strategies and chasing random leads.

You're ready to stop drowning in the sea of sameness and start differentiating

That path to real estate success is paved with systems and consistency. You'll come away with a personalized and results-driven structure. The best part is - it's achievable for any agent.

Wave 👋 Goodbye To Inconsistency

This is magic! Reimagine your lead generation efforts and learn exactly how to find cold &amp; warm leads and convert them to your SOI. Change the way you think about leads, and you'll change your business.

Build Your SOI Growth Engine

One of the biggest mistakes in real estate is not scheduling the appropriate amount of time off. With the Rev Real Estate School model, you only need to work 5 days per week.

Work 5 Days Per Week

The selling model has been expertly designed to achieve up to 100 transactions per year. Rather keep it to fewer deals? No problem - the model works for any goal between 0-100 deals per year.

Set Your Goal & Reach It

No more "just following up" emails, poor pricing strategies, or weak sales skills. No more wondering if you are on the right path. You'll leave with a precise plan that favors increasing your income and enjoyment of real estate while keeping your work week in balance.

Drop The Ineffective Strategies

Improve your ability to communicate complex topics and help sellers and buyers make the right decisions. You'll learn how to analyze data, read people, and communicate like the best in the business.

Increase Your Real Estate Intelligence

You have the drive. We have the system. Change your professional trajectory and become a top producer. No chasing leads or awkward calls.

Michael Montgomery

The Real Estate Professor

Go beyond assessments to master consultative skills needed to successfully execute an organization's transformational DEIB journey. Together we can create inclusive and equitable workplaces in Corporate America.

Become a Certified DEIB Consultant

Discuss key patterns and trends of corporations. Learn how to create a stakeholder engagement plan as well as to conduct a stakeholder analysis. Identifying champions, allies, sponsors, resisters, and sideline watchers are critical to the success of any DEIB strategy implementation.

Week 1: The Corporate Mindset and Secrets of Stakeholder Management

We discuss how to build executive presence in order to navigate political environments and how to handle the resistance of your programs. We further break down common stakeholder personas, behaviors, motivations, and ways to manage conflict with them across small, medium, and large organizations as an internal or external consultant.

Week 2: Building Influence while Dealing with Resistance, Politics, and Drama

Having polished and professional deliverables can enhance your credibility, reinforce messaging, and create clarity to your DEIB implementation plan. We break down frequently used DEIB deliverables and common challenges you want to be aware of when creating them.

Week 3: Anatomy of a DEIB Deliverable

Walkthrough a DEIB strategy and how that translates to an implementation plan. Get an intro to the Tessi Delivery Model (TDM), a 4-phase methodology for DEIB programs and projects. Using the case study method, observe a DEIB implementation in action. Learn common obstacles as to why DEIB programs fail and how to proactively address them.

Week 4: Guide to executing a DEIB program at any corporate company size

Throughout the program, you will be working on your own DEIB implementation roadmap with an assigned case study. Present your approach and obtain feedback from your peers, leveraging course concepts to demonstrate proficiency. Then we celebrate! Afterwards, you will recieve a digital badge and certificate.

Week 5: Practicum & Graduation

First time Independent Diversity Consultants, PHDs, and Entrepreneurs who want to put DEIB theory into actionable practice.

Ambitious DEIB Professionals who want to learn how to execute a "sticky" DEIB strategy at corporations.

Experienced Diversity Professionals who want to master and influence DEIB change at their organization.

What you will walk away with

Whether you have loud allies or quiet resisters, understanding who your stakeholders are will be critical to a successful DEIB journey.

Art and science of stakeholder management

Learn to create DEIB deliverables and messaging that speaks to hearts and minds.

Unwritten rules to polished deliverables and messaging

Recognize resistance and how to navigate organizational politics in order to get things done.

Secrets to navigate the political landscape of any type of corporation

Using a case based approach, analyze scenarios using proven tactics that can be used at any organization. Gain overview of the Tessi Delivery Model (TDM), our 4-phase evidence-based methodology for DEIB programs.

Hands on practice on how to implement a DEIB strategy

Assess your executive presence with a framework to level up your credibility, comfort, and confidence as a DEIB consultant in order to achieve results.

Make credibility and influence your superpower

This course helps you become a great consultant that can drive impactful change in Corporate America as a diversity practitioner.

Christie Lindor

The Consulting Queen

DCC2

DCC3

In my global programs, I've taught thousands of women to step into their authority, and to communicate powerfully in a way which feels good to them. Now online and live, come join a cohort of incredible women from today's most interesting companies to learn together.

Learn powerful tools to turn up your volume at work.

In this session we're going to map out our individual preferences for communicating at work, and understand where our sweet spots (and not-so-sweet spots) might arise. We'll explore some behaviors that we might build into our comms, and others we might want to leave behind, creating a plan to be ready for the next time we're put on the spot at work

📢   What turns your volume up (and what turns it down?)

A program designed for women to deliver your message with authority and present your most persuasive self.

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