Crafting The Perfect Pitch

4.8 (9)

·

10 Days

·

Cohort-based Course

Learn how to improve your fundraising, sales, and hiring through better communication.

Near Horizon
Flurry

Course overview

Learn How To Craft the Perfect Pitch

Crafting the Perfect Pitch is about more than just sharing your idea — it’s about shaping a clear, compelling narrative that captures attention and drives action.


In this two-week class, you’ll learn how to structure your pitch so it resonates with your audience, stands out in a crowded market, and gives you a lasting competitive edge.

Who is this course for

01

CEOs and Founders of early stage startups who need to raise venture funding.

02

Executives at growth stage startups who need to improve sales and hiring.

03

Team leads at all companies, who want to learn how to see their ideas succeed.

Key outcomes

Improve your fundraising skills

If you want to raise Venture funding, you need to stand out from the thousands of other people pitching VCs. Storytelling is the key to getting their attention and closing your round.

Close more customers

Customers are busy, and you need to convey your story quickly and clearly. It's not enough to have a great product, you need to tell them why it matters to them. Storytelling helps you craft a better pitch to get attention from customers.

Hire a better team

The best people have a wealth of job opportunities. If you want them to join your team, you need to tell a compelling story about your opportunity and how it stands apart.

Improve your marketing

People are overwhelmed by marketing messages everyday, why will they notice yours? Storytelling is the key to crafting an effective marketing message, and having it stick.

What’s included

Sean Byrnes

Live sessions

Learn directly from Sean Byrnes in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

5 live sessions • 11 lessons • 6 projects

Week 1

Aug 18—Aug 24

    Chapter 1. Why Storytelling?

    4 items

    Chapter 2: Crafting a Hook

    • Aug

      18

      Why Storytelling and Crafting a Hook

      Mon 8/185:00 PM—6:00 PM (UTC)
    2 more items

    Chapter 3: Knitting Narratives

    • Aug

      20

      Knitting Narratives

      Wed 8/205:00 PM—6:00 PM (UTC)
    2 more items

    Chapter 4: Building Stories

    • Aug

      22

      Building Stories

      Fri 8/225:00 PM—6:00 PM (UTC)
    3 more items

Week 2

Aug 25—Aug 27

    Chapter 5: Cliffhangers

    • Aug

      25

      Cliffhangers

      Mon 8/255:00 PM—6:00 PM (UTC)
    1 more item

    Bringing It All Together

    • Aug

      27

      Bringing it all together

      Wed 8/275:00 PM—6:00 PM (UTC)
    1 more item

Post-course

4.8 (9 ratings)

What students are saying

What to Expect from the Class

See what people are saying

        I can officially say that it was one of the best things I could have done as a founder. Every exercise in this class allowed me to look critically at my own company from new perspectives. The outcome was a concrete narrative that hammered home, to both investors and customers, the many reasons why we deserve to exist.
Brandon Minor

Brandon Minor

CEO, Tangram Vision
        Sean is an expert storyteller and I found this course to be extremely helpful. The course covers frameworks that help you tell your story more effectively to potential customers, partners, investors, and more. Many of the lessons learned will help you communicate better with others every day, and not just in bigger meetings. I highly recommend it!
Jonny Simkin

Jonny Simkin

CEO, Swiftly
        I enjoyed this class and Sean's sense of humor. Sean is masterful at storytelling and his expertise shines through the entire class. Really glad I took this.
Ashita Achuthan

Ashita Achuthan

CEO, Jelly
        Improving my storytelling ability with Sean was critical in helping us close our series A in these incredibly choppy markets. Sean helped me weave everything into a cohesive narrative that helped investors achieve confidence and conviction in our mission.
Amit Bhatia

Amit Bhatia

CEO, Datapeople
        Numbers are numbers. But if you don’t tell the right story, an investor call can go south fast. With Sean’s help I was able to lead the narrative and story of how Falkon had proven traction and how we were primed to win.
Mona Akmal

Mona Akmal

CEO, Falkon AI
        You have to define your company narrative, otherwise someone else will do it for you—likely less favorably than you would. Sean helped me figure out the best narrative in order to reveal the essence of our business, rather than just sending over Excel files and hoping investors would convince themselves.
Carlos Vega

Carlos Vega

CEO, Tesorio
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Questions? Email us for answers and more information on the class. We'd love to hear from you.

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Join an upcoming cohort

Crafting The Perfect Pitch

August 2025

$1,000

Dates

Aug 18—27, 2025

Payment Deadline

Aug 17, 2025
Get reimbursed

Meet your instructor

Sean Byrnes

Sean Byrnes

Sean has been the CEO & co-founder of many category-defining companies (including Flurry and Outlier.ai), raised over $100M in financing from leading venture firms, built teams of hundreds of people, and both bought and sold companies in his career.


Over the past decade, Sean has also mentored and coached over 100 CEOs in building and scaling their software businesses. He has been a force for diversity and inclusion in the technology industry, focusing on supporting both founders and investors from under-represented groups.

A pattern of wavy dots

Join an upcoming cohort

Crafting The Perfect Pitch

August 2025

$1,000

Dates

Aug 18—27, 2025

Payment Deadline

Aug 17, 2025
Get reimbursed

Course schedule

5-8 hours per week

  • Class Sessions

    9:00pm - 10:00am PST

    We'll have a live discussion every other day (Monday, Wednesday and Fridays) to cover the Chapter concepts and answer questions.

  • Class projects

    5 hours per week

    There will be projects associated with each class session that will follow up on and reinforce the concepts we review. These are optional.

A pattern of wavy dots

Join an upcoming cohort

Crafting The Perfect Pitch

August 2025

$1,000

Dates

Aug 18—27, 2025

Payment Deadline

Aug 17, 2025
Get reimbursed

Learning is better with cohorts

Learning is better with cohorts

Active learning, not passive watching

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

A pattern of wavy dots

Join an upcoming cohort

Crafting The Perfect Pitch

August 2025

$1,000

Dates

Aug 18—27, 2025

Payment Deadline

Aug 17, 2025
Get reimbursed

$1,000

4.8 (9)

·

10 Days