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Perfect Your Go-To-Market Strategy

4.8

(13 ratings)

·

4 Weeks

·

Cohort-based Course

Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.

Course overview

Create a Go-To-Market strategy that gets funding

Securing funding is challenging during unpredictable times. To standout, you need a compelling vision and a solid argument for why & how you will execute your plan.


This 4-week course transforms your ideas into an actionable plan that increases the chances for funding.

Who this course is for?

01

You're a founder looking to get funded but you're noticing it is hard to attract investor attention.

02

You're a marketing lead launching a new product and don't have internal support or resources to get traction.

03

You're an intrapreneur launching a new product and need a compelling strategy to get the green light from management.

Key outcomes

Creating your vision, strategy, tactics (VST)

To increase investor interest, you'll develop a compelling VST that summarizes your 3-year business plan. 

Determining your competitive moat

Most founders get distracted by the competition and fail to execute their vision. To increase focus, you'll identify 5-7 unique advantages allowing you to become a market leader.

Linking your VST to your GTM strategy

You may struggle to connect everyday tasks with your big picture vision. You'll work backward from your vision to create a detailed plan that you can execute at scale.

Making better decisions without emotions

It can be hard to know what tactics to pursue or leave behind. You'll get a framework to measure performance within your overall strategy.

Course syllabus

01

Develop a long-term vision for your startup


In this module, you’ll:

  • Learn how a VST strategy will help you better plan your startup’s future
  • Design a competitive moat that allows you to outperform competitors and fight off new entrants
  • Analyze good, bad, and ugly GTM examples to create your own strategy and limit your mistakes

02

Develop your bulletproof GTM strategy


In this module, you’ll:

  • Get a customizable toolkit to help you develop a killer VST, GTM, and competitive moat that will outshine your competitors 
  • Get a library of exemplary slides so that you can create more persuasive and thoughtful pitch decks

03

Evaluate and refine your GTM strategy


In this working session, you’ll:

  • Share your GTM strategy for analysis and get expert and peer feedback
  • Take part in brainstorming exercises and office hours to better communicate your strategy

04

Finalize your GTM strategy


In this module, you’ll:

  • Review successful GTM takeaways, discuss potential pitfalls, and map out the next steps for your startup
  • Identify methods for measuring success, failure, and how to make sound decisions about persevering or quitting
  • Get an opportunity to schedule a bonus 1:1 meeting to review your entire pitch deck

4.8

(13 ratings)

What students are saying

What experts are saying

        Mona has a no-nonsense approach and can pick through any business model or strategy with ease. She brings ideas, wisdom and encouragement to all her classes. Mona’s class has been a big hit with our cohorts and I highly recommend her class to any first-time or even seasoned entrepreneur.
Alex Batdorf

Alex Batdorf

CEO, Get Sh!t Done
        Mona kicks off our Project W cohort every season. Mona’s class is replete with practical tips for fundraising, building a competitive advantage and creating sound marketing strategies. But, as a bonus Mona will share tips on how to develop resilience and an unwavering belief in your vision.
Lynn Loacker

Lynn Loacker

Partner and Head of Project W Incubator, Davis Wright Tremaine
        Mona’s Go-To-Market class is essential for any entrepreneur. With remarkable candor, Mona shares her own failures and how she managed through them to achieve great success. She amplifies lessons learned from her own journey: Focus on your mission, and leverage those strengths to attain professional success and personal satisfaction.
Diana Franco

Diana Franco

Vice President Initiatives NYC Economic Development Corporation
        Mona's workshops are outstanding. She doesn't gloss over concepts, and offers specific and direct feedback. Mona can navigate many different industries and business models as she has intimate knowledge across consumer, B2B, marketplace, and blockchain businesses.
Mahmoud Anwar

Mahmoud Anwar

RiseUp, Speaker Relations
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Meet your instructor

Mona Bijoor

Mona Bijoor

Founder, Investor, Author

Mona Bijoor has a demonstrated history of building online marketplaces across the consumer and luxury goods industries. She founded JOOR, the largest online global B2B marketplace for wholesale buying that directly connects over 13,400 brands and 385,000 retailers in 135 countries. 


Mona is a partner at the investment and advisory firm Kings Circle Capital, where she invests in online marketplaces, digital assets, and real estate.


Mona is also the founder of Sol TV, a content platform for emotional wellness and mental health creators.


She sits on several startup boards and frequently contributes to TechCrunch, Entrepreneur Magazine, and Thrive Global. She is the Amazon bestselling author of Startups and Downs: The Secrets of Resilient Entrepreneurs.

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Course schedule

4-6 hours per week

  • Tuesday, November 28, 2023

    6:00-7:00 pm EST

    Free Bonus Session: I will show you good, bad, ugly GTM strategies and discuss how to improve yours

  • Friday, December 1, 2023

    12:00 pm -1:30 pm EST

    Develop a long-term vision and competitive moat for your startup

    1.5 hour lecture + workshop + Q&A

  • Friday, December 8, 2023

    12:00 pm - 1:30 pm EST

    Develop your bulletproof GTM strategy

    1.5 hour lecture + workshop + Q&A

  • Office Hours (optional) Thursday, December 14, 2023

    12:00 pm - 1:00 pm EST

    Meet with me to get direct feedback on your GTM strategy.

    Individual 1:1 sessions

  • Friday, December 15, 2023

    12:00 pm - 1:30 pm EST + bonus

    Evaluate and refine your GTM strategy

    1.5 hour lecture + workshop + Q&A

  • Office Hours (optional) Thursday, December 21, 2023

    12:00 pm - 1:00 pm EST

    Meet with me to get direct feedback on your GTM strategy.

    Individual 1:1 sessions

  • Friday, December 22, 2023

    12:00-2:00 pm EST

    Finalize & get investor feedback on your GTM strategy

    2 hours: Presentation to Angel Investors

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Learning is better with cohorts

Learning is better with cohorts

Active creation, not passive learning

You'll engage in live workshops and fun, hands-on assignments that lead to your comprehensive, individualized GTM plan of action

Learn with like-minded peers

You’ll be part of an engaged and ambitious community who want to grow alongside you

1:1 opportunities with instructor

You’ll get feedback on your GTM strategy and a tangible action plan to improve your pitch deck

Free resource

Have a Go-To-Market Strategy or Go Home

When executing a go-to-market plan, knowing which tactics to pursue or leave behind is challenging.


This free 10-page guide gives you the knowledge and confidence to make the right decisions.


Take the guesswork out of executing your go-to-market plan.

Get your 10 page guide

Frequently Asked Questions

What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
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