Perfect Your Go-To-Market Strategy
Perfect Your Go-To-Market Strategy
9.5
(11 ratings)
3 Weeks
·Cohort-based Course
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
Hosted by
Mona Bijoor
Founder @ JOOR & Sol TV, Partner @ Kings Circle Cap & Author of Startups & Downs
Course overview
Create a Go-To-Market strategy that gets funding
Securing funding is challenging during unpredictable times. To standout, you need a compelling vision and a solid argument for why & how you will execute your plan.
This 4-week course transforms your ideas into an actionable plan that increases the chances for funding.
Who this course is for?
01
You're a founder looking to get funded but you're noticing it is hard to attract investor attention.
02
You're a marketing lead launching a new product and don't have internal support or resources to get traction.
03
You're an intrapreneur launching a new product and need a compelling strategy to get the green light from management.
Key outcomes
Creating your vision, strategy, tactics (VST)
To increase investor interest, you'll develop a compelling VST that summarizes your 3-year business plan.
Determining your competitive moat
Most founders get distracted by the competition and fail to execute their vision. To increase focus, you'll identify 5-7 unique advantages allowing you to become a market leader.
Linking your VST to your GTM strategy
You may struggle to connect everyday tasks with your big picture vision. You'll work backward from your vision to create a detailed plan that you can execute at scale.
Making better decisions without emotions
It can be hard to know what tactics to pursue or leave behind. You'll get a framework to measure performance within your overall strategy.
9.5
(11 ratings)
See what people are saying
Alex Batdorf
Lynn Loacker
Diana Franco
Mahmoud Anwar
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Zeta
$1,195 USD
Dates
July 28 - Aug 17, 2023
Payment Deadline
July 28, 2023
Meet your instructor
Mona Bijoor
Founder, Investor, Author
Mona Bijoor has a demonstrated history of building online marketplaces across the consumer and luxury goods industries. She is the founder of JOOR, the largest online global B2B marketplace for wholesale buying that directly connects over 13,400 brands and 385,000 retailers in 135 countries.
Currently, Mona is a partner at the investment and advisory firm Kings Circle Capital, where she invests in online marketplaces, digital assets, and real estate.
Mona is also the founder of Sol TV, a content platform for emotional wellness and mental health creators.
She is a frequent contributor to TechCrunch, Entrepreneur Magazine, and Thrive Global and the Amazon bestselling author of Startups and Downs: The Secrets of Resilient Entrepreneurs.
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Zeta
$1,195 USD
Dates
July 28 - Aug 17, 2023
Payment Deadline
July 28, 2023
Course syllabus
01
Develop a long-term vision for your startup
In this module, you’ll:
- Learn how a VST strategy will help you better plan your startup’s future
- Design a competitive moat that allows you to outperform competitors and fight off new entrants
- Analyze good, bad, and ugly GTM examples to create your own strategy and limit your mistakes
02
Develop your bulletproof GTM strategy
In this module, you’ll:
- Get a customizable toolkit to help you develop a killer VST, GTM, and competitive moat that will outshine your competitors
- Get a library of exemplary slides so that you can create more persuasive and thoughtful pitch decks
03
Evaluate and refine your GTM strategy
In this working session, you’ll:
- Share your GTM strategy for analysis and get expert and peer feedback
- Take part in brainstorming exercises and office hours to better communicate your strategy
04
Finalize your GTM strategy
In this module, you’ll:
- Review successful GTM takeaways, discuss potential pitfalls, and map out the next steps for your startup
- Identify methods for measuring success, failure, and how to make sound decisions about persevering or quitting
- Get an opportunity to schedule a bonus 1:1 meeting to review your entire pitch deck
Course schedule
4-6 hours per week
Tuesday, July 25, 2023
6:00-7:00 pm EST
Free Bonus Session: Sign up for early access to get invited to a bonus spotlight session where we will teardown GTM strategies and discuss how to improve yours
Friday, July 28, 2023
12:00 pm -1:30 pm EST
Develop a long-term vision for your startup
1.5 hour lecture + workshop + Q&A
Friday, August 4, 2023
12:00 pm - 1:30 pm EST
Develop your bulletproof GTM strategy
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Thursday, August 10, 2023
12:00 pm - 1:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Friday, August 11, 2023
12:00 pm - 1:30 pm EST + bonus
Evaluate and refine your GTM strategy
1.5 hour lecture + workshop + Q&A
Thursday, August 17, 2023
12:00 pm - 1:00 pm EST
Office Hours (optional) Thursday, August 17, 2023
Meet with me to get direct feedback on your GTM strategy.
Friday, August 18, 2023
12:00-2:00 pm EST
Finalize & get investor feedback on your GTM strategy
2 hours: Presentation to Angel Investors
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Zeta
$1,195 USD
Dates
July 28 - Aug 17, 2023
Payment Deadline
July 28, 2023
Learning is better with cohorts
Active creation, not passive learning
You'll engage in live workshops and fun, hands-on assignments that lead to your comprehensive, individualized GTM plan of action
Learn with like-minded peers
You’ll be part of an engaged and ambitious community who want to grow alongside you
1:1 opportunities with instructor
You’ll get feedback on your GTM strategy and a tangible action plan to improve your pitch deck
Frequently Asked Questions
What happens if I can’t make a live session?
I work full-time, what is the expected time commitment?
What’s the refund policy?
Join an upcoming cohort
Perfect Your Go-To-Market Strategy
Zeta
$1,195 USD
Dates
July 28 - Aug 17, 2023
Payment Deadline
July 28, 2023
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