Class is in session
Perfect Your Go-To-Market Strategy
4.9 (18)
4 Weeks
·Cohort-based Course
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
Class is in session
Perfect Your Go-To-Market Strategy
4.9 (18)
4 Weeks
·Cohort-based Course
Discover how to get customers and a competitive advantage so that you'll pitch to investors with confidence.
Course overview
Create a Go-To-Market strategy that gets funding
Securing funding is challenging during unpredictable times. To standout, you need a compelling vision and a solid argument for why & how you will execute your plan.
This 4-week course transforms your ideas into an actionable plan that increases the chances for funding.
Who this course is for?
01
You're a founder looking to get funded but you're noticing it is hard to attract investor attention.
02
You're a marketing or product lead launching a new product and don't have internal support or resources to get traction.
03
You're an intrapreneur launching a new product and need a compelling strategy to get the green light from management.
Key outcomes
Creating your vision, strategy, tactics (VST)
To increase investor interest, you'll develop a compelling VST that summarizes your 3-year business plan.
Determining your competitive moat
Most founders get distracted by the competition and fail to execute their vision. To increase focus, you'll identify 5-7 unique advantages allowing you to become a market leader.
Linking your VST to your GTM strategy
You may struggle to connect everyday tasks with your big picture vision. You'll work backward from your vision to create a detailed plan that you can execute at scale.
Making better decisions without emotions
It can be hard to know what tactics to pursue or leave behind. You'll get a framework to measure performance within your overall strategy.
What’s included
Live sessions
Learn directly from Mona Bijoor in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Perfect Your Go-To-Market Strategy
Course syllabus
8 live sessions • 4 lessons
Week 1
May
27
Optional: Free GTM Teardown
May
30
Perfect Your GTM - Session 1
Session 1 Deck
Week 2
Jun
4
Optional: Office Hours
Jun
6
Perfect Your GTM - Session 2
Session 2
Week 3
Jun
11
Optional: Office Hours
Jun
13
Perfect Your GTM - Session 3
Session 3
Week 4
Jun
18
Optional: Office Hours
Jun
20
Perfect Your GTM - Session 4
Session 4
4.9 (18 ratings)
What students are saying
What experts are saying
Alex Batdorf
Lynn Loacker
Diana Franco
Mahmoud Anwar
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Perfect Your Go-To-Market Strategy
Meet your instructor
Mona Bijoor
Founder, Investor, Author
Mona Bijoor has a demonstrated history of building online marketplaces across the consumer and luxury goods industries. She founded JOOR, the largest online global B2B marketplace for wholesale buying that directly connects over 13,400 brands and 385,000 retailers in 135 countries.
Mona is a partner at the investment and advisory firm Kings Circle Capital, where she invests in online marketplaces, digital assets, and real estate.
Mona is also the founder of Sol TV, a content platform for emotional wellness and mental health creators.
She sits on several startup boards and frequently contributes to TechCrunch, Entrepreneur Magazine, and Thrive Global. She is the Amazon bestselling author of Startups and Downs: The Secrets of Resilient Entrepreneurs.
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Perfect Your Go-To-Market Strategy
Course schedule
4-6 hours per week
Tuesday, May 27, 2025
6:00-7:00 pm EST
Free Bonus Session: I will show you good, bad, ugly GTM strategies and discuss how to improve yours
Friday, May 30, 2025
12:00 pm -1:30 pm EST
Develop a long-term vision and competitive moat for your startup
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Wednesday, June 4, 2025
12:00 pm - 1:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Individual 1:1 sessions
Friday, June 6, 2025
12:00 pm - 1:30 pm EST
Develop your bulletproof GTM strategy
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Wednesday, June 11, 2025
12:00 pm - 1:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Individual 1:1 sessions
Friday, June 13, 2025
12:00 pm - 1:30 pm EST + bonus
Evaluate and refine your GTM strategy
1.5 hour lecture + workshop + Q&A
Office Hours (optional) Wednesday, June 18, 2025
12:00 pm - 2:00 pm EST
Meet with me to get direct feedback on your GTM strategy.
Individual 1:1 sessions
Friday, June 20, 2025
12:00-2:00 pm EST
Finalize & get investor feedback on your GTM strategy
2 hours: Presentation to Angel Investors
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Perfect Your Go-To-Market Strategy
Learning is better with cohorts
Active creation, not passive learning
You'll engage in live workshops and fun, hands-on assignments that lead to your comprehensive, individualized GTM plan of action
Learn with like-minded peers
You’ll be part of an engaged and ambitious community who want to grow alongside you
1:1 opportunities with instructor
You’ll get feedback on your GTM strategy and a tangible action plan to improve your pitch deck
Have a Go-To-Market Strategy or Go Home
When executing a go-to-market plan, knowing which tactics to pursue or leave behind is challenging.
This free 10-page guide gives you the knowledge and confidence to make the right decisions.
Take the guesswork out of executing your go-to-market plan.
Get your 10 page guide
Frequently Asked Questions
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Perfect Your Go-To-Market Strategy
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