Simple Clarity: Get Customers to Instantly Understand and Want Your Brand

4.8 (14)

·

2 Weeks

·

Cohort-based Course

If customers don’t “get” your brand, they won’t buy. Learn how to describe your business so they instantly say, “I need this!”

Course overview

Find the Perfect Words to Make Customers Say, "I Need This!"

Your customers don't have time to figure out what you sell. If you can't explain your business in 10 words or less, you're losing sales. This 2-week sprint is about finding the perfect words to describe your business so customers instantly understand why they need you. We'll show you how to craft a simple, powerful message that stops them in their tracks and makes them say, "I need this!"


What you'll walk away with:


✍️ A one-sentence description of your business that sells.

💪 The confidence to talk about your brand anywhere: online, in person, or on social media.

🧰 A toolkit to make your message stick, no matter the audience.


We’re teaching one of the most powerful tools in Sticky Branding’s consulting playbook. Based on a decade of research with real boots-on-the-ground experience and case studies, this sprint gives you the exact framework to create a message that makes customers stop, listen, and act. With live lessons, coworking sessions, and practical tools and exercises, you'll simplify your brand message so that customers instantly get it.

Who is this course for

01

Business owners or entrepreneurs who struggle to explain their business clearly.

02

Marketing professionals ready to simplify and amplify their brand messaging.

03

Anyone whose brand gets lost in the noise and wants to make a stronger connection with customers.

What you’ll get out of this course

Make your message clear and compelling.

Craft a one-sentence description of your business that resonates and sells.

Stand out in a crowded market.

Simplify your message so customers instantly “get it” and choose you.

Gain confidence in every sales conversation.

Easily explain what you do—on your website, in person, or on social media.

Tools and real-time feedback to refine your message.

Work through guided exercises, live coworking sessions, and reviews to perfect your clarity statement.

What’s included

Robyne Adams

Live sessions

Learn directly from Robyne Adams in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

2 live sessions • 11 lessons • 2 projects

Week 1

Feb 3—Feb 9

    Feb

    3

    Start Strong: How to Find the Words That Sell

    Mon 2/34:00 PM—5:00 PM (UTC)

    📑 Introduction to Simple Clarity

    2 items

    ✍️ Crafting Your Category

    3 items

    🧹 Simplifying Your Message

    2 items

    🚀 Submit Your First Draft!

    1 item

Week 2

Feb 10—Feb 14

    Feb

    10

    Simplify, Sharpen, Sell: Bringing It All Together

    Mon 2/104:00 PM—5:00 PM (UTC)

    🔧 Polishing Your Clarity Statement

    2 items

    🚀 Submit Your Final Brand Messaging Stack!

    1 item

    🏁 Ready, Set, Go!

    2 items

4.8 (14 ratings)

What students are saying

Meet your instructors

Robyne Adams

Robyne Adams

Brand Strategist and Head of Product @ Sticky Branding

Robyne works with organizations of all sizes to stand out, attract customers, and grow into Sticky Brands. She is the Head of Product at Sticky Branding.


Her blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.


With a passion for helping individuals and businesses effectively communicate their value propositions, Robyne is dedicated to equipping participants with the skills and tools they need to grow compelling brands that drive sales.


She has a Masters in Social Science from the University of Cape Town, and almost a decade of experience in instructional design and executive education.

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Simple Clarity: Get Customers to Instantly Understand and Want Your Brand

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Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

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Simple Clarity: Get Customers to Instantly Understand and Want Your Brand