How to Use AI to Understand Your Market and Customers
5 Weeks
·Cohort-based Course
Build and launch market-winning products with confidence—unlock AI as a strategic partner for deep insights into what people really want.
How to Use AI to Understand Your Market and Customers
5 Weeks
·Cohort-based Course
Build and launch market-winning products with confidence—unlock AI as a strategic partner for deep insights into what people really want.
Previously worked at
Course overview
Ready to stop guessing and start knowing what your market truly wants?
Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build.
Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want.
Why This Course Is Different
Most market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build.
Using my Oracle and Architect framework, you'll learn to:
→ Move beyond traditional "validation" to achieve true Product-Market Flow
→ Build AI thought partners that give you deep market insights 24/7
→ Tap into the authentic voice of your market at scale
→ Understand not just what people do, but why they do it
What Makes This Approach Unique:
→ Goes beyond surface-level data to uncover emotional and cultural drivers
→ Teaches you to build your own AI thought partners, not just use tools
→ Focuses on deep listening rather than validation
→ Combines human-centered research with cutting-edge AI technology
Real Results From My Methodology:
→ Helped companies pivot features to drive 40% surge in user adoption
→ Reduced churn rates by 30% through deeper customer understanding
→ Increased revenue by 20% by identifying hidden market opportunities
→ Secured 25% market share in new markets within 6 months
→ Saved millions in wasted resources and customer acquisition costs
The secret?
→ Stop building what you think people want and telling them what to buy.
→ Instead, start listening to what the market actually needs and is telling you what to sell.
If you are ready transform your vision into market-validated success then please join us.
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This Course Is Perfect For:
01
Visionary Entrepreneurs
Build with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.
02
Marketers & Growth Leaders
Spot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.
03
Solopreneurs & Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.
04
Consultants & Agencies
Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.
05
Product & Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.
What This Course Will Help You Do
Validate Ideas with Confidence and Eliminate Guesswork
Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.
Uncover Hidden Market Opportunities
Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group™ technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.
Craft Products and Campaigns People Love
Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.
Optimise Existing Products and Campaigns
Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.
Develop Winning Go-to-Market Strategies
Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.
Pivot Your Strategies Proactively - Not Reactively
Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.
Minimise Risk, Maximise Success
Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.
Create AI-Powered Virtual Personas and Market Validation Companions
Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.
Build Your DIY AI-Powered Market Research Toolkit
Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.
Join a Community of Market Innovators
Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.
This course includes
4 interactive live sessions
Lifetime access to course materials
36 in-depth lessons
Direct access to instructor
1 projects to apply learning
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
How to Use AI to Understand Your Market and Customers
Course syllabus
Week 1
Jan
21
Kickoff: How to Understand Your Market and Customers Using AI
1. Introduction: Rethinking Market Research in the Age of AI
Week 2
Billion Person Focus Group I: Navigating the Data Landscape
Week 3
Feb
4
Optional: Live Q&A With Abi
Billion Person Focus Group II: Interpreting and Humanising the Data
Week 4
Week 5
Feb
18
Optional: Live Q&A With Abi
Bonus: Building Autonomous Agents for Continuous Research
What people say about working with me:
Managing Director, B2B SaaS Startup
CEO, AI Startup
Director of Growth, Consumer Tech Scale-Up
COO, B2B SaaS Company
Head of Marketing, Uber
Managing Director, Global Creative Agency
Founder, Early Stage AI Startup
CEO, Independent Growth Consultancy
Head of Brand Strategy & Insights, Meta (WhatsApp, Instagram)
Fractional CMO
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Market Magic: Unlock Profitable Markets with AI-Powered Insights
Are you tired of guessing which market to enter or why your products aren't resonating with customers? This is your ultimate guide to finding and validating profitable markets using AI and data-driven strategies.
In this concise ebook, you’ll learn how to:
- Gain clear market insights from the customer’s perspective
- Spot hidden opportunities and emerging trends before your competitors do
- Conduct in-depth competitor analysis to find untapped gaps in the market
- Make data-backed decisions and build products that truly resonate with your target audience.
Get this free resource
Meet your instructor
Abi Awomosu
Data and AI Whisperer. Advisor to Founders and Fortune 500 Execs for 20+ Years
Abi is the founder and CEO of Data, Art & Soul, a strategic insights consultancy on a mission to level the playing field, empowering businesses of all sizes to compete with industry giants through the power of data.
With nearly 20 years of experience leading analytics and research projects for Fortune 500 tech companies and guiding 200+ startups to success, Abi's career has taken her from the boardrooms of Silicon Valley to the bustling startup scenes in Africa, giving her a unique perspective on the challenges and opportunities facing businesses of all sizes.
She's bridged the gap between data science and qualitative research, between product development and marketing strategy, and between corporate giants and scrappy startups.
Abi's "From Vision to Validation" program is the culmination of her hard-won expertise, designed to empower visionary leaders like you to:
- Validate your business ideas with confidence
- Develop winning go-to-market strategies
- Continuously stay ahead of the curve by adapting to changing market conditions and evolving customer needs.
- Differentiate your business with a unique value proposition and data-backed strategies that set you apart.
- Reduce the risk of failure and increase your chances of success
- Build a sustainable and profitable business by making informed, data-driven decisions.
This program isn't just about collecting data. It's about cultivating a market-driven mindset that empowers you to make bold decisions and achieve lasting impact.
Join Abi and become the 'Data Whisperer' your business needs.
Join an upcoming cohort
How to Use AI to Understand Your Market and Customers
Cohort 2
$700
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Cohort 3
$700
Dates
Payment Deadline
$700
5 Weeks