How to Use AI to Understand Your Market and Customers

New
·

5 Weeks

·

Cohort-based Course

Build and launch market-winning products with confidence—unlock AI as a strategic partner for deep insights into what people really want.

Previously worked at

Meta
Uber
Apple
eBay
Google

Course overview

Ready to stop guessing and start knowing what your market truly wants?

Introducing a revolutionary approach to market understanding: Stop trying to validate what you want to sell. Learn to truly listen to what the market wants you to build.


Imagine having direct access to the unfiltered thoughts, desires, and needs of billions of potential customers. Not through traditional market research or focus groups, but through what I call the Billion-Person Focus Group - a revolutionary AI-powered approach to understanding what people really want.


Why This Course Is Different

Most market research courses teach you how to validate your ideas. This course teaches you something far more powerful: how to let the market guide your decisions before you even build.


Using my Oracle and Architect framework, you'll learn to:

→ Move beyond traditional "validation" to achieve true Product-Market Flow

→ Build AI thought partners that give you deep market insights 24/7

→ Tap into the authentic voice of your market at scale

→ Understand not just what people do, but why they do it


What Makes This Approach Unique:

→ Goes beyond surface-level data to uncover emotional and cultural drivers

→ Teaches you to build your own AI thought partners, not just use tools

→ Focuses on deep listening rather than validation

→ Combines human-centered research with cutting-edge AI technology



Real Results From My Methodology:

→ Helped companies pivot features to drive 40% surge in user adoption

→ Reduced churn rates by 30% through deeper customer understanding

→ Increased revenue by 20% by identifying hidden market opportunities

→ Secured 25% market share in new markets within 6 months

→ Saved millions in wasted resources and customer acquisition costs



The secret?

→ Stop building what you think people want and telling them what to buy.

→ Instead, start listening to what the market actually needs and is telling you what to sell.


If you are ready transform your vision into market-validated success then please join us.



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This Course Is Perfect For:

01

Visionary Entrepreneurs

Build with confidence, not guesswork. Use AI-powered deep listening to create products your market actually wants.

02

Marketers & Growth Leaders

Spot hidden opportunities and create campaigns that resonate by understanding what truly drives your audience.

03

Solopreneurs & Side-Hustlers Launch products that connect by truly understanding your niche. Stop guessing, start knowing your market.

04

Consultants & Agencies

Transform client outcomes using AI-powered market intelligence. Make decisions backed by deep insights.

05

Product & Innovation Leaders Create products people love by understanding their deeper needs. Turn market insights into winning features.

What This Course Will Help You Do

Validate Ideas with Confidence and Eliminate Guesswork

Learn to use AI to test and refine your ideas before heavy investment, drastically reducing the risk of launching products that don't resonate with your audience. Say goodbye to guesswork and hello to data-driven clarity and certainty.

Uncover Hidden Market Opportunities

Dive deep into the vast world of online data to extract meaningful insights others miss. Master the Billion-Person Focus Group technique to spot emerging trends, underserved segments and understand authentic, real-time consumer preferences before your competitors do.

Craft Products and Campaigns People Love

Go beyond surface-level demographics to understand the deep motivations driving customer decisions. Create offerings that truly resonate with your target audience, fostering loyalty and driving sustainable growth. Build what your market craves, before they even know they want it.

Optimise Existing Products and Campaigns

Gain deep insights into customer preferences to optimize your offerings and marketing strategies for maximum impact and resonance.

Develop Winning Go-to-Market Strategies

Use the power of AI to develop data-driven strategies for pricing, distribution, and marketing. Optimize your success while minimizing customer acquisition costs. Create messaging that deeply connects with your audience, setting your brand apart in even the most crowded markets.

Pivot Your Strategies Proactively - Not Reactively

Learn to monitor and interpret market shifts as they happen. Quickly adjust your strategies to seize emerging opportunities and maintain continuous product-market fit in dynamic environments. Stay ahead of the curve and never be caught off-guard by market changes again.

Minimise Risk, Maximise Success

Save money, avoid costly missteps and accelerate your path to product-market fit. Optimize your resource allocation for maximum impact. Transform from a market follower into a visionary leader, armed with AI-powered foresight and data-driven confidence.

Create AI-Powered Virtual Personas and Market Validation Companions

Build AI-powered virtual personas or focus groups to test product concepts, predict market reactions, refine messaging or uncover unmet needs before launch. Build and deploy your own AI research agents to gather insights 24/7, transforming how you understand your market.

Build Your DIY AI-Powered Market Research Toolkit

Gain exclusive access to AI prompts, codebases, templates and frameworks that will revolutionize your approach to market research. Learn to craft laser-focused AI prompts that unlock hidden insights and validate your assumptions with unprecedented speed and accuracy.

Join a Community of Market Innovators

Connect, collaborate, and learn alongside visionary professionals. Get personalized support and expert guidance to tackle your unique challenges.

This course includes

4 interactive live sessions

Lifetime access to course materials

36 in-depth lessons

Direct access to instructor

1 projects to apply learning

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

Jan 20—Jan 26

    Jan

    21

    Kickoff: How to Understand Your Market and Customers Using AI

    Tue 1/217:30 PM—8:30 PM (UTC)

    1. Introduction: Rethinking Market Research in the Age of AI

    9 items • Free preview

Week 2

Jan 27—Feb 2

    Billion Person Focus Group I: Navigating the Data Landscape

    4 items

Week 3

Feb 3—Feb 9

    Feb

    4

    Optional: Live Q&A With Abi

    Tue 2/44:00 PM—5:00 PM (UTC)
    Optional

    Billion Person Focus Group II: Interpreting and Humanising the Data

    3 items

Week 4

Feb 10—Feb 16

    Feb

    11

    Optional: Live Q&A with Abi

    Tue 2/118:00 AM—9:00 AM (UTC)
    Optional

    Building Your Architect AI Thought Partner

    8 items

    Advanced Prompting - From Product Development to Marketing to Go-To-Market

    7 items

Week 5

Feb 17—Feb 20

    Feb

    18

    Optional: Live Q&A With Abi

    Tue 2/187:30 PM—8:30 PM (UTC)
    Optional

    Bonus: Building Autonomous Agents for Continuous Research

    6 items

What people say about working with me:

        Abi's really sharp...she turned what was overwhelming information into clear, actionable insights. Above that, she provided practical tools to help us implement her advice. It’s been a huge help, making our decision-making process much more straightforward. If you're a startup in need someone to help make sense of the chaos, Abi's your person.
Managing Director, B2B SaaS Startup

Managing Director, B2B SaaS Startup

        Abi's expertise, advice and insights she provided during our validation phase was a significant factor in refining our concept and strengthening our approach. Her clear actionable guidance has not only helped us validate our idea more effectively but it also inspired so much confidence in our team as we move forward.
CEO, AI Startup

CEO, AI Startup

        Abi was a genuine delight to work with. Her significant experience and expertise meant she was able to drive the team to deliver insights which drove our strategy and business impact in both the short and long term
Director of Growth, Consumer Tech Scale-Up

Director of Growth, Consumer Tech Scale-Up

        I worked with Abi for a year - during that time, she consistently demonstrated an exceptional ability to think creatively, solve complex problems, and, most importantly, provide data-driven and actionable insights to business leaders. Abi's inspiring leadership greatly contributed to the success of several projects we worked on ... Abi you rock!
COO, B2B SaaS Company

COO, B2B SaaS Company

        I was incredibly impressed by Abi's work at Uber and her determined, resourceful and innovative in her approach to problem solving. She built a talented team ... and worked with a huge range of stakeholders within our business to help us prioritise our growth efforts and product roadmap and delivered the best consumer segmentation I've ever seen!
Head of Marketing, Uber

Head of Marketing, Uber

        Abi is a truly exceptional leader in Research & Analytics. She is not only skilled at leading and conducting complex research but is also very creative, innovative and strategic in her approach. Abi will be a true partner to any business leader in helping them get under the hood of their biggest challenges.
Managing Director, Global Creative Agency

Managing Director, Global Creative Agency

        Abi knows a lot about business, AI, and data and she explains things in a way that's easy to understand. The advice she gave me during our sessions was super helpful and I'm sure it's going to make a big difference as I move forward. If you're starting a business, especially one in AI, you should definitely talk to Abi. She's an awesome mentor!
Founder, Early Stage AI Startup

Founder, Early Stage AI Startup

        Abi and her team added a lot of value on every single brief I gave them. She has that relatively rare skill of bringing complex data to life, in human, insightful ways. She always injected her own personality into the findings as well which was refreshing. All working to tight deadlines. The work always influenced our recommendations.
CEO, Independent Growth Consultancy

CEO, Independent Growth Consultancy

        Beyond being a great and trusted partner, Abi is one of the most detailed oriented insights professionals I worked with. She has a strong ability to combine complex data from different sources into a clear storytelling that would allow us to deliver strong data-driven business strategies
Head of Brand Strategy & Insights, Meta (WhatsApp, Instagram)

Head of Brand Strategy & Insights, Meta (WhatsApp, Instagram)

        Before working with Abi, I was overwhelmed with data but lacked clear direction. Her 1:1 call was a game-changer. Abi's insights enabled me to pinpoint and shift focus to a profitable niche, using existing data I had previously overlooked. She will be an asset to anyone she works with - I highly recommend her.
Fractional CMO

Fractional CMO

Free resource

Market Magic: Unlock Profitable Markets with AI-Powered Insights

Are you tired of guessing which market to enter or why your products aren't resonating with customers? This is your ultimate guide to finding and validating profitable markets using AI and data-driven strategies.

In this concise ebook, you’ll learn how to:

  • Gain clear market insights from the customer’s perspective
  • Spot hidden opportunities and emerging trends before your competitors do
  • Conduct in-depth competitor analysis to find untapped gaps in the market
  • Make data-backed decisions and build products that truly resonate with your target audience.




Get this free resource

Meet your instructor

Abi Awomosu

Abi Awomosu

Data and AI Whisperer. Advisor to Founders and Fortune 500 Execs for 20+ Years

Abi is the founder and CEO of Data, Art & Soul, a strategic insights consultancy on a mission to level the playing field, empowering businesses of all sizes to compete with industry giants through the power of data.


With nearly 20 years of experience leading analytics and research projects for Fortune 500 tech companies and guiding 200+ startups to success, Abi's career has taken her from the boardrooms of Silicon Valley to the bustling startup scenes in Africa, giving her a unique perspective on the challenges and opportunities facing businesses of all sizes.


She's bridged the gap between data science and qualitative research, between product development and marketing strategy, and between corporate giants and scrappy startups.


Abi's "From Vision to Validation" program is the culmination of her hard-won expertise, designed to empower visionary leaders like you to:


  • Validate your business ideas with confidence
  • Develop winning go-to-market strategies
  • Continuously stay ahead of the curve by adapting to changing market conditions and evolving customer needs.
  • Differentiate your business with a unique value proposition and data-backed strategies that set you apart.
  • Reduce the risk of failure and increase your chances of success
  • Build a sustainable and profitable business by making informed, data-driven decisions.


This program isn't just about collecting data. It's about cultivating a market-driven mindset that empowers you to make bold decisions and achieve lasting impact.


Join Abi and become the 'Data Whisperer' your business needs.

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Join an upcoming cohort

How to Use AI to Understand Your Market and Customers

Cohort 2

$700

Dates

Jan 20—Feb 20, 2025

Payment Deadline

Jan 21, 2025

Cohort 3

$700

Dates

Mar 17—Apr 17, 2025

Payment Deadline

Mar 16, 2025
Get reimbursed

$700

5 Weeks