Leveraging community as a growth channel requires a nuanced understanding of human behavior, scalable strategies, and a deep commitment to delivering value. This course will teach you how to build, grow, and scale a thriving community-led growth engine that delivers powerful, long term results:

Increased Brand Loyalty: Consumers who feel a sense of belonging to a brand community are more likely to remain loyal to the brand over time.

Emotional Connection: A strong community fosters emotional attachment, which can increase retention rates as people are less likely to switch to competitors.

Influence of Social Proof: Community-driven consumers are much more likely to recommend the brand to others, reinforcing their own commitment and reducing churn. These recommendations also drive much lower marketing costs and higher conversion rates at the consideration phase.

Resilience to Negative Experiences: Consumers embedded in a community are more forgiving, as they perceive a deeper relationship beyond mere transactional value.

Why learn with me?

I've been driving growth through user behavior for over a decade across multiple industries. I've gained critical insights about how to build user-led growth loops, ecosystem engagement and brand affinity.

I've road-tested my strategies across multiple operator roles and organizations, and learned how to define what CLG should look like for each business, based on its unique model and goals.

In this course, I'll equip you to do the same, for your specific use case.

You'll leave this course with:

A thorough understanding of CLG as a concept and strategy

A wide variety of examples to pull from as you ideate on your own CLG approach

Specific feedback on your existing CLG plans, ideas, and questions