Design for Conscious Product-Led Growth
4.8 (30)
2 Weeks
·Cohort-based Course
Elevate your design leadership: connect creativity to business growth, measure your impact, and transform stakeholder relationships. 📈⭐️🌎
This course is popular
5 people enrolled last week.
Design for Conscious Product-Led Growth
4.8 (30)
2 Weeks
·Cohort-based Course
Elevate your design leadership: connect creativity to business growth, measure your impact, and transform stakeholder relationships. 📈⭐️🌎
This course is popular
5 people enrolled last week.
Course overview
Bridge the Gap Between Design Impact and Business Growth 📈
UPDATE
January classes are full (the waitlist is also full). February is open for enrollment. I will open March shortly.
Why Take This Training
As product leaders advance in their careers, three critical challenges emerge:
Challenge 1: Measuring and communicating design success beyond design thinking and aesthetics.
Challenge 2: Getting stakeholder buy-in for strategic decisions that impact business growth.
Challenge 3: Balancing user needs with business objectives while considering broader systemic impacts.
This course empowers technologists to become strategic leaders who can:
⚡️ Connect design decisions directly to business outcomes and growth metrics
⚡️ Build influence with stakeholders through data-driven design processes
⚡️ Lead responsible growth initiatives that consider users, business, and ecosystem impact
⚡️ Measure and demonstrate the ROI of design work in their portfolio
Transform from a user-centered designer into a strategic design leader who can drive product led growth, influence decisions, align teams, and create measurable business impact while maintaining conscious design practices.
Why Learn With Sera
As a Principal Product Designer turned Founder, Sera has led successful products from zero-to-one startups to public companies across Webflow, BetterUp, Hired, Zendesk, and Y Combinator. Her unique approach to growth design has driven remarkable results, including a 200% increase in acquisition. She has given talks and workshops at Uber, Ikea, Design X, the University of Hawaii, the University of Waterloo, and more.
As an advisor and investor, Sera brings a decade of hands-on experience leveraging design for conscious business growth —a perspective she's distilled into actionable frameworks through workshops and talks that have helped thousands of designers step into strategic leadership roles. She has spent 1 year condensing everything she's learned about growth into this 2 week training. Her frameworks from this course have been adopted by teams at Instacart, Ikea, Turo, Zendesk, Walmart, and more.
Continue Learning
Graduates will receive a private invite to a growth design slack channel with peers who are navigating similar challenges.
Participants will have ongoing access to course materials, frameworks, and templates (this includes updates).
Training your team?
Email for bulk pricing and private training: hi@the-craft.io.
Who is this course for
01
Mid-Level Designers
who want to become more strategic with their work going beyond end-users.
02
Senior & Staff Designers
who want to lead, participate in business strategy discussions, and facilitate product led growth outcomes.
03
Design Teams
who want to align their processes with growth principles and/or create a growth team (e.g. acquisition, retention, etc.)
04
UX Researchers
who want to expand their impact by combining user insights with growth metrics.
05
Technologists
looking to leverage design and integrate growth thinking into your product development process.
06
Early Stage Founders
who want to create a design driven company with product led growth.
What you’ll get out of this course
A Strategic Framework for Growth Design at Every Level of Product Building
Master the principles of sustainable growth through AARRR and the growth loop. Transform your approach to product building and measure impact; measure acquisition, activation, retention, monetization, and more.
Holistic Data-Driven Design Leadership Skills
Learn to leverage data effectively in your design process, speak the language of business stakeholders, and make decisions that drive measurable outcomes using quantitative and qualitative data that speaks for itself.
Practical Tools for Stakeholder Management & Executive Buy-in
Gain concrete techniques for building influence, documentation practices, presenting design work to business leaders, and getting buy-in for strategic initiatives. Turn stakeholder relationships from challenging to collaborative.
4 Workshops on Real World Scenarios to Exercise Growth Thinking
Learn from successful growth initiatives at companies like Webflow. Go beyond theory with hands-on application of growth frameworks. Work alongside a team of designers, receive targeted feedback on your project, and leave each session with actionable strategies you can implement.
2 Frameworks that go Beyond End-Users and Business Goals
Understand the limits to growth, how to growth sustainably, and how to think about systemic change through lenses that go beyond end-users and business goals. Use Sera's Sustainable Futures Prism and the Triple Piko from indigenous Hawaiians to apply systems thinking.
4 Guest Speakers From Top Companies on How to Apply Growth (Netflix, Miro, Webflow, Growthmates)
Learn from industry leading growth experts on how teams operate, core principles, and a behind the scenes look at projects and measurable outcomes. 3 recorded talks and 1 live session.
[BONUS $120 value] Growth Playbook, 1 Year Membership to Conscious Technology, & Private Slack Access
The playbook includes guides to sustainable growth, metrics, case studies, and more. It's your cheat sheet to get more done in less time.
Who is this course NOT for?
- Complete beginners
- Designers experienced with growth hacking
- Technologists comfortable with using metrics and tracking success
- People looking for a quick fix
- Technologists looking to achieve goals at the expense of people & climate
This course includes
6 interactive live sessions
Lifetime access to course materials
28 in-depth lessons
Direct access to instructor
Projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
Design for Conscious Product-Led Growth
Course syllabus
Week 1
Feb
18
Course Kickoff 🎉
1. Cross the Threshold
2. Growth Hacking 101
Feb
19
Retention Workshop
3. Data Driven Design
Feb
21
Data Driven Design Workshop
Week 2
4. Design Project Blueprint
5. Company Case Studies
Feb
24
Guest Speaker
6. Designing Sustainable Futures
Feb
26
Sustainable Futures Gen AI Workshop
Feb
28
Group Office Hours: How to Apply Growth to Your Work
Post-course
Growth Design Playbook
4.8 (30 ratings)
What students are saying
Meet your instructor
Sera Tajima
Sera Tajima is a UC Berkeley educated Founder, Design Advisor, and Investor; on a mission to accelerate conscious design for humanity and the planet. She has worked in tech for a decade elevating design at companies like Zendesk, Webflow, BetterUp, and Y Combinator startups. Sera uses her expertise in growth to responsibly accelerate climate tech startups and train designers. She also hosts the Sera Tajima podcast and authors a newsletter on conscious design.
Join an upcoming cohort
Design for Conscious Product-Led Growth
Cohort 4
$799
Dates
Payment Deadline
Course schedule
2 hours per week
Thursday & Friday
9:00 - 10:00 am PST
Self Paced Courses
3-6 hours per week
Learn at the pace that feels right for you! Every week, you'll have access to recorded modules focused on various topics to help you go deeper on the content we cover live.
Case Studies
30 mins per week
Go through practical case studies and brain storm solutions to get a hang of the techniques you learn.
Growth Hacking Primer
Not familiar with growth? Get a quick primer with this free PDF.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
Design for Conscious Product-Led Growth
Cohort 4
$799
Dates
Payment Deadline