How to get inside your customers' heads

4.8 (13)

·

5 Days

·

Cohort-based Course

Master the art & psychology of customer interviews - and become the go-to person for rich insights & deep customer understanding

clients include

HubSpot
Shopify.com
Yotpo
Doodle
Toyota Australia

Course overview

Become the only person your team trusts to understand customers deeply.

Not just someone who talks to customers - but someone who knows how to get under the surface.


Someone who walks into a call with confidence and clarity, and walks out with insight no one else could have found.


Most teams have a shallow understanding of their customers.


They leave interviews with answers that sound helpful… but don’t actually move the work forward. Don’t shift strategy. Don’t spark anything new.


It’s a lot of promise, and wasted time - but even more wasted opportunity.


That's because talking to customers isn’t just about talking or asking smart questions.


It’s about reading people in real time.


It’s about noticing when someone’s giving you a safe answer - and knowing how to coax out the messy truth.


It’s about making the conversation feel like a comfortable chat - while quietly digging for critical insight the business really needs.


This balance of managing both the customer and the business is what separates someone who “talks to customers” from someone whose insights change what gets built.


When you understand how your customers think and make decisions - and how to relay those insights back into the business in a way that sticks - you become a voice the team can’t ignore.


You become the person people want in meetings.


The one leadership listens to.


The one who doesn’t have to fight for a seat at the table - because everyone’s already looking to you for your POV.


That’s the edge this workshop gives you.


This cohort teaches you the exact approach I use to lead $35K+ research projects - blending psychology, conversation design, and interview techniques to help you unlock insight that actually matters.


But it doesn’t stop there.


You’ll also learn how to share what you’ve found in a way that earns trust, shifts thinking, and drives action.


So your insights don’t just get heard, they get used - and they get the team excited.


That’s what makes you invaluable.


Not just talking to customers - but bringing fresh insight into the business that shapes the roadmap and pumps up the team.


That’s the kind of work that gets noticed - and remembered.


Here's what clients have told me - unprompted.


It's one thing to ask for a testimonial, it's another to do such a good job, you get impromptu thank-you notes like these:


"Hannah that was excellent. By far the clearest and ost articulate view of how our business and customers work than anybody has been able to present in the past 5 years." - CEO


"Hannah, I've been really impressed with your research and methodology. It's been thorough, professional and the results really well laid out. I probably don't need to tell you this but that's super important to get people bought into the findings as actions as well - so thank you. I know a lot of startups would really benefit from this, are you happy for me to give you a shout in some founder Whatsapp groups I'm in with most of London's top startups?" - Founder


"Thank you so much Hannah! You are such a great presenter - the team is jazzed." - CMO


"Thank you for the introduction to Hannah. She is a joy to work with and I'm really happy with the results. On top of that she's an absolute pro at making sure clients feel listened to and in the loop with what she's doing. I'm now exactly where I want to be for this part of the business - so thank you again." - CEO and Founder writing to a colleague who referred me to them


Happy clients and high-flying testimonials are what happens when you know how to deliver the goods.


When you can walk into any customer conversation with the right strategy, the right questions, and the confidence to dig for what really matters.


When you can take what you find and package it in a way that gets the whole team excited to act on it.


These testimonials aren't accidents - they're the result of a systematic approach to collecting and sharing customer insight.


An approach I'm going to teach you, step by step, in this workshop.


This workshop is for you if...

01

You talk to customers - even if your title isn't Researcher - and want your insights to actually shape decisions.

02

You know there's deep truth in customers' heads but can't always get past the polite answers they give you.

03

You want to be the go-to customer expert - the one who understands what customers want and need better than anyone else.

Key outcomes

Read customers like a therapist 

Spot the difference between what customers say and what they actually think and do - so you get psychological truth, not just polite responses.

Become the customer expert everyone defers to

Build the reputation as the one who truly understands what drives customer decisions when others just collect surface feedback.

Build unshakeable confidence in customer calls

Walk into any customer conversation knowing exactly how to get the insights you need - no more hoping for good answers.

Turn difficult customers into open books

When customers shut down, give vague answers, or seem guarded - you'll know exactly how to draw out their real thoughts.

Earn your seat at the decision table

Become the voice the team can't ignore - the person leadership turns to when they need to understand what customers really want.

What’s included

Hannah Shamji

Live sessions

Learn directly from Hannah Shamji in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

5 live sessions • 10 lessons

Week 1

Sep 15—Sep 19

    Workshop 1 [Click to expand]

    • Sep

      15

      Live workshop: Using customer psychology to conduct better interviews

      Mon 9/153:00 PM—4:00 PM (UTC)
    3 more items

    Sep

    16

    Office hours: Putting workshop 1 into practice

    Tue 9/163:00 PM—4:00 PM (UTC)

    Workshop 2 [Click to expand]

    • Sep

      17

      Live workshop: Mastering the opening moments of a customer call

      Wed 9/173:00 PM—4:00 PM (UTC)
    2 more items

    Workshop 3 [Click to expand]

    • Sep

      18

      Live workshop: Getting your insights heard and your team excited

      Thu 9/183:00 PM—4:00 PM (UTC)
    1 more item

    Sep

    19

    Office hours: Putting it all together

    Fri 9/193:00 PM—4:00 PM (UTC)

Bonus

    Before the call

    3 items

    Seeing the call in action

    1 item

4.8 (13 ratings)

What students are saying

Meet your instructor

Hannah Shamji

Hannah Shamji

Former psychotherapist turned customer researcher

My work blends 15 years of research experience with a deep foundation in psychology.


That means I don’t just talk to customers—I decode them. In this workshop, I’ll show you how to do the same:


Run interviews that crack your customers wide open (don’t worry, just metaphorically)—so you can turn rich insight into sharp business decisions.

What even more students are saying

        I thought I would just get more interview hacks but from one training, I actually understand what’s going on in interviews now. And Hannah has a degree to back this up. It’s kind of amazing.
Katie T

Katie T

Outbound Sales Strategist
        Hannah's workshop was awesome! She didn't just teach us basic tips and tricks, but we dug into the deeper Why behind what works—and she made practical, so I could apply it right away.
Maggie W

Maggie W

Sr Product Marketing Manager @ Yotpo
        I thought I was doing it right before - but I never got those big aha's I wanted. Since Hannah's training, my clients have been super impressed with the insights I'm able to hand over.
Karen S

Karen S

Messaging Strategist
        A splendid dive into the psychology of interviews. Actionable and easy-to-follow instructions on how to prep for the interview, stay in charge of the discussion, and make it fun.
Alina A

Alina A

Content Specialist
        Before Hannah’s course, I felt really awkward running interviews. Now I know how to make people feel comfortable and suss out useful information. I actually enjoy interviews now.
Kranthi K

Kranthi K

CEO & Founder
        I always felt my customer interviews were missing the mark. Hannah’s experience gave me confidence she could help - and it did. She showed me how to ask questions that dig deep for my copy.
Jenn D

Jenn D

Conversion Copywriter
        I'm so grateful you offered this, I now know what was missing in my interviews before and I feel super comfortable charging more for VOC research.
Natasha B

Natasha B

VOC Strategist
        Hannah’s training added a whole new depth and confidence to my interviews. What to look for, subtle cues to pay attention to, when to probe.
Kathryn M

Kathryn M

Managing Director
        Hannah freed me of my preconceptions about customer research and equipped me with a toolkit for surfacing honest feedback that I can use every day to grow my business. Through psychological concepts, the workshops provided a framework that help me get to the truth — whether interviewing clients and prospects or coaching my team.
Adam P

Adam P

Head of Product
        Hannah's training was well thought out, well-paced and she makes concepts easy to understand. Her psych background shines & I immediately understood that I was approaching customers in limiting ways. I'll use my new skills to dive deeper into customer problems & supplement churn & product surveys. Highly recommend this workshop!
Arit N

Arit N

Sr Director, Customer Success
        Even with years of practice interviewing people, I'm glad I've taken your workshop to get new knowledge into practice; the Circles Framework was the first and best, most comprehensive method to understand how people communicate, thank you so much!
Mabel R

Mabel R

UX Researcher
        I can't express how beneficial this workshop was to me. The frameworks Hannah offered completely changed my approach to interview prep. I feel empowered to get deeper insights and make better decisions. My only complaint is that Hannah hasn't written a book (yet).
Em Thomas

Em Thomas

Founder & Case Study Writer
        Hannah's training was outstanding—one of the best I’ve taken. I was impressed by the depth of knowledge I gained. She offered invaluable insights into customer interview techniques. I left with actionable strategies to enhance my interviews, which I’m eager to apply. High recommend this training! It's a rare and invaluable resource in this field.
Matthew H

Matthew H

Customer Researcher
        I've taken loads of courses, read articles, guides & books on customer interviews. But this workshop was the best by far. Hannah struck the perfect balance between offering practical, actionable tips & sharing the underlying context to explain her approach. This workshop has significantly shifted my interviewing approach & is invaluable to my work.
Garrett J

Garrett J

Product marketer
        Hannah makes interviewing look effortless. But it’s not. It’s strategy, technique, empathy - and Hannah has it all. If you’re lucky enough to learn from her, do it.
Sophia D

Sophia D

Head of Copy & Research
        The workshop was excellent, I love that you gave us practical things to implement. It was executed to perfection and the mix of theory and practical exercises made it really dynamic.
Jesica L

Jesica L

Head of Design
A pattern of wavy dots

Join an upcoming cohort

How to get inside your customers' heads

Cohort 4

$850

Dates

Sep 15—19, 2025

Payment Deadline

Sep 15, 2025
Get reimbursed

This workshop is focused on customer interviewing—what happens before, during, and in the room. We won’t cover:

This workshop is focused on customer interviewing—what happens before, during, and in the room. We won’t cover:

🚫 Data analysis

This workshop won’t cover how to analyze qualitative data, but you’ll get a simple cheat sheet to help you get started.

🚫 Sharing findings

Super important and deserves its own training. But you’ll get a quick reference sheet to help you frame findings that spark action.

🚫 Quant methods 

This workshop is focused on deep, 1:1 qualitative interviews—not methods that rely on scale.

Frequently Asked Questions

$850

4.8 (13)

·

5 Days