AI Fundamentals

Apply AI in your role

Career Development

Career development

Craft

Product

Engineering

Design

Marketing

Leadership fundamentals

Leadership

Founders

By Role

More

Learn a clear process for discovering, defining, and delivering impactful product stories.

Head of Storytelling @ Ingrid & OWOW

adidas

Babbel

ASICS

ARION

Elliott Rayner

Head of Storytelling @ OWOW.
Founder of productstorytelling.io

Q1 Product Storytelling Cohort

Q2 Product Storytelling Cohort

The best products rarely win. The best product stories almost always do.True product marketing isn’t just about features or funnels — it’s about creating value and delivering that value to a market that truly cares.To do that, you need more than strategy. You need story.This cohort is based on the book The Story Engine and built around The Product Narrative Canvas — a framework designed to help you discover, define, and deliver effective product stories that connect emotionally and convert commercially.In this cohort, we go beyond theory to master the science of storytelling — exploring how the right narrative can turn prospects into customers and customers into advocates. You’ll learn how to break down the complex into simple, make the ordinary sound extraordinary, and build trust and empathy that move audiences to act.Across a series of sessions, we’ll dig into the science of storytelling and the psychology behind persuasion, breaking down how great stories simplify complexity, make the ordinary sound extraordinary, and build trust that turns audiences into advocates with product stories that are impossible to ignore.

“Without narrative, even great products get lost in the noise”

How to Discover your Product Narrative

How to Define your Product Narrative

How to Delivery your Product Narrative.

Marketing teams looking to build stories to maximise their GTM campaigns.

Product teams looking to to embed great stories into their products and features.

Growth teams looking to create stories that cut through the market noise.

"The most powerful person in the world is a Storyteller," ~Steve Jobs. Stories connect. Data informs. Combine them, and you're unstoppable.

Cohort 9

Data Leader Microsoft, PayPal | Author 

Microsoft

PayPal

UCLA

Harvard University Belfer center

Gulrez Khan 

Award-Winning Author| Data Science Leader (Ex-Microsoft, PayPal)

Cohort 8

Cohort 11

"The most powerful person in the world is a Storyteller," said Steve Jobs. Stories connect... Data informs.... (Combine them) and you're unstoppable..!! Join Gulrez for an exciting online event where we will dive into the world of data storytelling. Learn how to transform raw data into compelling narratives that captivate your audience. 1) Struggling to make your research or insights resonate? 2) You know what the numbers say but not how to say it clearly? 3) Struggling to connect with non-technical audiences? Register today and share with your network............................................................................................................<hr>(Recent experience from a student):💭 “Your storytelling is so good! I usually struggle to stay focused on calls, but I didn’t check any other tab or my phone during your session. Absolutely gripping.”...........................................................................................................👉🏼 100% tuition-back guarantee. I’m that confident this class will transform you.

Learn the art of telling stories with Data leveraging AI

Learn how to tell Powerful Stories (even if public speaking isn’t your thing).

Use Visual cues to guide attention and reduce cognitive load on the audience.

Explore how to use AI tools to brainstorm, draft, and refine your data stories.

(The Unusuals) Learn how to move the audience with non-traditional visuals.

Build the skill to evaluate your own data stories & improve them with feedback.

Data Scientists, Analysts, Product Managers and Engineers who want to increase their influence by communicating data more efficiently.

Decision-makers who want to lead with data, sharpen their analytical thinking, and inspire action through storytelling.

Professionals transitioning into the data space, seeking to build confidence in telling compelling stories with data.

Land your message with power and clarity, every time. Master the system I used to secure 9-digit budgets & close Fortune 50 deals at Google.

Founder | Product Leader @ Google, Meta

Google

Amazon

Apple

Roshan Gupta

Product Leader (ex-Google, Meta, Yahoo, Startups) | Founder, AmplifyPM

Cohort 5

Cohort 6

Influence is THE #1 skill for Product Managers.AI can generate content. Lots of it.But content alone doesn't win buy-in. It doesn't move hearts or change minds.You need persuasion. A message that's clear, resonant, and impossible to ignore.Without it…That critical budget you need? Out of reach. The headcount you're pushing for? Denied. The dependency you need prioritized? Not happening. The promotion you deserve? Maybe next year.Without the power to persuade, you're stuck on the sidelines. Meanwhile – others who can rally teams, secure resources, and inspire action move forward. I get it. Convincing people to take action can be frustrating.You have a vision. You have a strategy. You have a plan. You have all the things. But leadership hesitates. Stakeholders are indecisive.I've been in your shoes. I've struggled to gain traction. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.And now, I'm going to teach you my system. 👉🏼 Take this course if you want execs to stop seeing you as a solid PM and start seeing you as a leader.

Master the system I used to secure 9-digit budgets & Fortune 50 deals at Google.

Craft persuasive stories with a clear, repeatable system

Make your message irresistible to your audience

Drive decisions and action with the strength of your message

Own the room and present with calm authority

Build a career-defining reputation as an influential storyteller

100% RISK-FREE GUARANTEE + BONUS

Mid-level to Senior-level Product Managers looking to ascend to leadership roles.

Product Leaders looking to hone their skill and coach their teams to be more influential.

Ambitious early-career PMs aiming for rapid career growth.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Storytelling

Cohort-based courses

You may be interested in