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Turn scattered expertise into one  clear idea clients understand and buy into 

Coach to Authority Entrepreneurs

Oyster

Boston Consulting Group (BCG)

Ellen Donnelly

Strategic Business Coach to Authority Entrepreneurs

May 2026 Cohort

Most experienced coaches, consultants and founders don’t lack expertise.They lack a clear, coherent way to articulate it.Their thinking lives across posts, decks, conversations and half-formed ideas. Clients can sense the depth but struggle to fully understand it, explain it to others, or buy into it without lengthy conversations.That’s what slows everything down because without clear, structured thinking it's: 1/ Harder to attract the right clients 2/ Harder to charge premium rates 3/ Harder to scale beyond yourselfAuthority is created when you make your thinking clear and legible: so someone can follow your perspective from beginning to end, without you in the room.Thats why inside this intensive, you'll change all of that by:i) Defining your One Big Idea: the central thesis that sits across all of your workii) Begin turning it into a structured piece of thinking that will magnetise people to your work: your Hero Piece.You’ll leave with a defined idea, a structured draft, and a foundation to build from.This is a turning point in your business; from here you can your thinking into frameworks, offers and scalable assets that will grow your revenue without you in the room.

You'll make your depth of professional experience tangible. So that your best clients will pay your top rates, without hesitation. 

A clear, ownable idea that positions you as the obvious choice

A clear structure for a Hero Piece that shows how you think and why it matters

Clear, precise thinking that holds up and stands out under scrutiny

A clear way to turn your thinking into attention, trust and demand

Much of Authority Letters centres on securing more clients who value your thinking 

A desire to win more client work

Authority is built on lived experience, you should have at least 5+ years of experiences from which to pull

Professional expertise and depth

You'll write your Hero Piece after the day is up

The commitment to writing 

Founders, coaches &amp; entrepreneurs who realise Authority is the missing piece to growing their business

Consultants, freelancers, portfolio careerists who have realised they need a more compelling differentiator for their expertise

Those pivoting from corporate to entrepreneurship, ready for a clear new professional stance to build around

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

April 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Demo: Automate Your Personal Brand Analytics With Claude

Nadia Privalikhina

AI Consultant & Educator @ AI Insiders

Lena Shakurova

AI Consultant, Founder & CEO @ ParsLabs

Use browser automation to pull audience stats and post analytics from any platform.

Track LinkedIn, YouTube, and Kit analytics automatically

Aggregate your data into a visual dashboard, see audience growth and what content resonates.

Build a personal brand analytics dashboard

Auto-refresh your site with latest stats, then push live, no manual updates needed.

Deploy your media kit website in just one click

How to Build a Fractional Practice on Your Own Terms

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

Learn how to think like a CEO and show up for your own business with the same intention you bring to client work.

How to treat your business like your best client

Learn how to identify when and where you do your best work so you can build a schedule that actually fits your life.

Get clear on your ideal workday

Outline your capacity and non-negotiables so you can protect your time and energy from day one.

Set boundaries before your first client does it for you

Use AI to build the online presence you actually deserve

Abha Malpani Naismith, former online PR strategist

AI Brand & Content Strategist, 20 years in PR and digital communications.

You'll see exactly how AI is widening the gap between those who show up and those who don't.

See how AI has changed who gets noticed

You'll identify why the old way of building an online presence no longer works — and what to do instead

Understand why your current approach isn't working

Know the one thing to set up this week to leverage AI to position yourself online.

Leave with a clear action plan

Position Your Expertise for Consulting in the AI Era

Amanda Schwartz Ramirez

Prev. VP, now full-time Advisor | Founder, Garden Labs est. 2022

Map your unique expertise against market needs to find your consulting sweet spot

Turn your executive expertise into a differentiated position

Craft positioning that resonates in the AI era by emphasizing human judgment, strategic taste, and relationship capital

Develop a compelling value proposition

Examine the benefits and drawbacks of this setup, apply it to your personal situation, and identify concrete next steps

Clarify your path in the evolving consulting landscape

How to Find Your Founder's Story

Dino Myers-Lamptey

An award-winning marketing strategist

Lee Henshaw

A customer-centred entrepreneur

Every startup has a founder's story - it shapes how investors, customers and the media perceive your business

A founder's story is a vital marketing tool for a startup

One of the seven basic plots will help you frame your story in a way that captures the imagination of your audience

Use the seven basic plots to help you choose your story

From Eric Yuan at Zoom to Teun van de Keuken of Tony's Chocolonely and Simon Griffiths of Who Gives A Crap

Examples of great founder's stories

How Fractional Leaders Can Create a Killer Value Proposition

Mike Gaudet

Expert in launching successful Fractional Leadership consultancies

Figuring out who you can best add outsized-value to is the first step to devising a killer Value Proposition

How to really 'hone-in' on your HyperNiche (HN)

Understanding and communicating what outsized-value you provide companies is essential for a killer value proposition

How to define your 'Only-Choice' Value Proposition (OCVP)

Coming up with the Value Proposition is only the first part of the journey - successfully leveraging is just as critical

Personal Brand

Cohort-based courses

Free Lightning Lessons