Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design

Figma

Design Systems

Visual Design

Design Strategy

Marketing

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Founders

Fundraising

More

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

You'll learn skills that have helped >1000 of Shreyas' students build successful products, craft compelling strategies, get hired/promoted.

Advisor to founders. Product builder.

Stripe

Google

Anthropic

Riverside.FM

Shreyas Doshi

Built successful products at Stripe, Twitter, Google. Advisor to founders & CEOs

March 2026

May 2026

Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity.A common misconception regarding Product Sense is that it is something you either have or you don't.In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity.People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income.<a target="_blank" rel="noopener noreferrer nofollow" href="https://testimonial.to/shreyas-improving-your-product-sense-course/all">Product Sense is a skill and thousands of highly talented &amp; accomplished product people have leveled up greatly on this skill by taking this course</a><ul><li>70% of students, after they see the magic of this course, wish they had enrolled for the course much earlier than they did</li><li>Hundreds of product-focused founders and CEOs have taken this course. Many CEOs have sent their entire company to this course after taking it themselves</li><li>40% of students who take the course first heard about it from a friend or colleague who took it</li></ul>In the AI age, nothing matters more than Product Sense. Learn it. Sharpen it. Master it. Apply it &amp; win.

Product Sense is the main skill that matters in the AI age for product builders.

What makes users choose your product, what gets in the way, what nudges work

How to conceive correct & compelling ideas for your product strategy and plans

How to do correct Positioning & Segmentation for your product and communicate it

Build better Taste & convey your Taste in ways that is actionable for your team

20 specific Product Creativity Techniques to build better products & experiences

You will develop skills for everything above in ways you can immediately apply

Folks who are are involved in content creation, coaching, teaching, or other such side hustles should not enroll. We seek 110% product focus

This course is NOT FOR everyone

It is almost certainly the most advanced product course out there, suited for founders & advanced career folks in PM, Design, Eng, Data, etc

This IS NOT a beginner or intermediate level course

If yes, it will likely be transformative. But it IS NOT for folks who like to outsource their thinking to others and just follow directions

It is FOR YOU if you like to think for yourself and truly want to win

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Every session is intensely hands-on and practical

Arize AI, Spotify, Cruise, and Apple

Apple

Spotify

Cruise

UC Berkeley

Arize AI

Aman Khan

AI Product leader at Arize AI, Spotify, Cruise, Zipline, and Apple

Riverside, Patreon, Wix, and Appsflyer

Patreon

AppsFlyer

DuckDuckGo

Tal Raviv

Early PM @ Patreon, Riverside, Wix, AppsFlyer

Cohort 2

Cohort 3

You're using ChatGPT daily, but still feel like an outsider when engineers discuss context management, RAG pipelines, and agent memory. The gap is widening daily, and then Meta announces a new PM interview: "Product Sense with AI."Half of product sense is knowing your users. The other half? Deep intuition for the enabling technologies: what's easy, what's hard, and why.Most courses teach AI through slides and flowcharts. We take the opposite approach: you'll build your personal OS using Cursor and Claude Code, the same "exposed wires" tools engineers use.Why? Because using AI coding agents daily is like iterating on a suite of AI products with a user of one. The bottlenecks become visceral, the solutions intuitive.In this radically hands-on workshop, you'll move from chat UIs to engineering tools, build a Personal OS for daily work, and realize you've built a portfolio using every AI engineering primitive.Result: X-ray vision for any AI product. When others see magic, you see architecture. You're known for saying "let me show you" and demoing live.When Anthropic or OpenAI announce something new, you already intuited it was coming because you faced that exact problem last week.

Build your personal OS in Cursor & Claude Code—to learn AI technical foundations

Move from ChatGPT to Cursor/Claude Code for all tasks

Build a portfolio of Al products you use daily

Build confidence and gain a competitive edge amongst your peers

Develop X-ray vision for AI products

Prototype AI solutions during meetings

Lead AI transformation

C-suite executives and venture investors who need practitioner intuition to evaluate business models confidently.

Product builders who want to improve their technical intuition by building their personal AI systems.

Big Tech candidates preparing for AI product sense interviews, by building a portfolio of working AI systems they use daily.

Decide what's worth building, before you build it

CPO | Ex Amazon, Intuit, PayPal

Amazon

PayPal

Intuit

PropertyGuru

Viveck P Kumar

20 years in product. Ex-Amazon, PayPal, Intuit, PropertyGuru.

Cohort 1

Most product teams don't fail because they can't execute. They fail because they diagnosed the problem wrong before they started.They picked a behaviour that looked like a problem. They built for acquisition and ignored retention. They launched with a value proposition that made sense to them but meant nothing to the customer on day one.The cost is not abstract. It is wasted quarters on features nobody adopts. It is a retention curve that will not move no matter what you ship. It is walking into a leadership review without a clear answer to why growth has stalled. The execution was not the problem. The value selection was.This workshop teaches the BELT+POLE framework — a diagnostic and design system for product managers who need to stress-test their bets before committing to them.Before this workshop, you evaluate product bets with experience and instinct. After it, you run a diagnostic. You know what kind of problem you are solving and exactly where the architecture is failing. That shift does not wear off.

Know whether a product bet will drive adoption before you commit roadmap, budget, or team to building it.

Leave with a diagnostic you can run on any product decision by next Monday.

This is advanced material for working practitioners. If you've just entered the industry, build foundational skills first, then return.

3+ years actively practising product

Before this course, you're the PM who builds what the roadmap says. After it, you're the PM who decides what the roadmap should say

Founders &amp; CPOs who have a working product but cannot articulate why customers stay, what the moat is, &amp; how to design for it deliberately.

PMs building in fintech, productivity, health, or professional tools who want a diagnostic they can run on any product, any time.

Build ANY world-class AI product in hours, not months

Paweł Huryn

Author of the #1 AI & Product Newsletter | AI Agents & Architecture Expert

Jennifer Liu

Product Executive and Coach (SVP, CPO, Sr. Director Google)

This gives you the x-ray vision of an AI architect and lets you rebuild the system from scratch using AI (no technical)

The 7-Layer Blueprint for Reverse-Engineering Any AI App

We’ll show you the workflows, prompts, system design scripts, tools, agent frameworks to replicate EVERYTHING.

How to Use AI to Scaffold, Build, and Launch AI Clone

We’ll cover how to add moats, data advantages, UX improvements, faster inference, proprietary workflows, etc.

How to Transform a Clone Into a Competitive AI Product

Experience metrics: Say goodbye to product use metrics & NPS

Christine Perfetti

Founder at Perfetti Media

Jared M. Spool

Co-Founder at Center Centre

With Progress Metrics, measure the key results as your team progresses and achieves milestones.

Align your teams by focusing on the right measures

With Problem-Value Metrics, you can pinpoint and aggregate your organization’s ongoing costs from a poor experience.

Eliminate the costs of a poor customer experience

With Success Metrics, your entire team and stakeholders know exactly what goals to aim for.

Report the precise moment you improve your users' lives

How you can tell if a product will fail in 15 mins

Name

Example: VP at Top Company (ex-Role at Previous Company)

Learn how to quickly spot whether a product solves a real problem or just looks impressive in a demo.

A 15-minute test to tell if a product has real value

Learn a simple structure for understanding how value shows up today: from first use to long-term adoption.

How to think about value clearly in the age of AI

Learn to spot early signals in acquisition, retention, and differentiation that predict whether a product will succeed o

Product Sense

Cohort-based courses

Free Lightning Lessons

Build ANY world-class AI product in hours, not months

Experience metrics: Say goodbye to product use metrics & NPS

How you can tell if a product will fail in 15 mins

How you can tell if a product will fail in 15 mins

How you can tell if a product will fail in 15 mins

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