Cohort-based courses
Guided programs to get real results.
Choosing the Right JTBD Framework for Growth, Product, and Experience
4.9
·2 weeks·Jul 7 – Jul 21
JOHN GUSIFFManaging Partner - Customer Centric LLC
Quantitative JTBD Methods for Smarter Product & Experience Decisions
3 weeks·Jun 30 – Jul 23
JOHN GUSIFF Managing Partner - Customer Centric LLC
DOMINIC RICCHETTI Insights Architect, Consultant CX/UX/MR
1-day workshops
Short, focused sessions to build specific skills.
Free Lightning Lessons
Interactive sessions to explore new topics.
Progress or Process? Two Lenses for Jobs to be Done
·Jun 16·60 minutes111 StudentsLive
John Gusiff and Dominic RicchettiAI-Powered Product Research
·30 minutes1,538 StudentsWatch.png&w=1536&q=75)
Nick BabichRapid Product Discovery with AI-Powered Interviews
·30 minutes1,724 StudentsWatch.jpg&w=1536&q=75)
John Whalen, PhDDiscovering Where AI Functionality Adds Product Value Today
·90 minutes705 StudentsWatch
Jared SpoolExperience Design using Behavioral Journey Mapping
·30 minutes769 StudentsWatch
John GusiffDesign a Public API Product from Scratch
·45 minutes380 StudentsWatch
Emmanuel ParaskakisRapid Product Discovery with AI-Powered Interviews
·30 minutes373 StudentsWatch.jpg&w=1536&q=75)
John Whalen, PhDGet Answers In Hours With AI-Powered Customer Interviews
·30 minutes74 StudentsWatch
John Whalen, PhDHow to Create Content-Informed Personas for Better UX
·30 minutes60 StudentsWatch
Theresa PutkeySpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 minutes1,272 StudentsWatch.jpg&w=1536&q=75)
John Whalen, PhDCreating New Ideas from Diverse Insights & Inspirations
·30 minutes586 StudentsWatch.jpg&w=1536&q=75)
Kevin BethuneFind your ideal customer and unique value prop
·30 minutes435 StudentsWatch
Michael MargolisThe Behavioral Design Strategy Canvas
·45 minutes156 StudentsWatch
John GusiffThe Behavior Strategy Canvas (Make It Toolkit)
·45 minutes139 StudentsWatch
John GusiffWhat to Build and Why: The Only Skill That Survives AI
·45 minutes110 StudentsWatch
Simon Hilton and Jacalin DingLightning Problem-Solving for Product Teams
·120 minutes104 StudentsWatch
Carolina PollDiagnosing Onboarding: Psychological Shifts and Causal Chain
·60 minutes61 StudentsWatch
John Gusiff and Krzysztof CzubakHow to Spot Non-obvious Insights
·60 minutes51 StudentsWatch
Saurabh Gupta