Cohort-based courses
Guided programs to get real results.
Choosing the Right JTBD Framework for Growth, Product, and Experience
4.9
·2 weeks·Jun 9 – Jun 23
JOHN GUSIFFManaging Partner - Customer Centric LLC
Quantitative JTBD Methods for Smarter Product & Experience Decisions
3 weeks·Jun 30 – Jul 23

JOHN GUSIFF Managing Partner - Customer Centric LLC
DOMINIC RICCHETTI Insights Architect, Consultant CX/UX/MR
UX Strategy for Devising AI-Driven Products
4.8
·4 weeks·Jun 2 – Jun 26Jaime LevySr. UX Strategist | Author | X-Professor
Free Lightning Lessons
Interactive sessions to explore new topics.
What to Build and Why: The Only Skill That Survives AI
·45 mins93 StudentsWatch
Simon Hilton and Jacalin DingGet Answers In Hours With AI-Powered Customer Interviews
·30 mins66 StudentsWatch
John Whalen, PhDAI-Powered Product Research
·30 mins1,521 StudentsWatch
Nick BabichA Case Study: JTBD as Progress -> JTBD as Process
·May 7·1 hour46 StudentsLive
John Gusiff and Dominic RicchettiExperience Design using Behavioral Journey Mapping
·30 mins756 StudentsWatch
John GusiffCreating New Ideas from Diverse Insights & Inspirations
·30 mins582 StudentsWatch
Kevin BethuneDesign a Public API Product from Scratch
·45 mins375 StudentsWatch
Emmanuel ParaskakisHow to Spot Non-obvious Insights
·1 hour46 StudentsWatch
Saurabh GuptaRapid Product Discovery with AI-Powered Interviews
·30 mins1,714 StudentsWatch
John Whalen, PhDSpeed Up Concept Testing: Fast, Smart AI Analysis for PMs
·30 mins1,271 StudentsWatch
John Whalen, PhDDiscovering Where AI Functionality Adds Product Value Today
·1 hour 30 mins702 StudentsWatch
Jared SpoolFind your ideal customer and unique value prop
·30 mins432 StudentsWatch
Michael MargolisRapid Product Discovery with AI-Powered Interviews
·30 mins370 StudentsWatch
John Whalen, PhDThe Behavioral Design Strategy Canvas
·45 mins151 StudentsWatch
John GusiffThe Behavior Strategy Canvas (Make It Toolkit)
·45 mins136 StudentsWatch
John GusiffLightning Problem-Solving for Product Teams
·2 hours103 StudentsWatch
Carolina PollDiagnosing Onboarding: Psychological Shifts and Causal Chain
·1 hour62 StudentsWatch
John Gusiff and Krzysztof CzubakHow to Create Content-Informed Personas for Better UX
·30 mins58 StudentsWatch
Theresa Putkey