Data wins arguments. Stories win roadmap

You lead teams, drive decisions, and know your numbers. But knowing the data and getting people to act on it are two completely different skills and nobody taught you the second one.
You've built the case. Pulled the metrics. Walked into the room confident. Then your team pushes back. Leadership asks why this over everything else. A stakeholder who hasn't looked at the data derails the whole conversation. And somehow a competing priority with weaker data but a slicker narrative wins the quarter.
Managers and leaders sit in one of the hardest positions in any organization. You have influence but not authority. You can't mandate decisions — you have to earn them. Every headcount ask, every strategic initiative, every exec review is won or lost on how well you frame what the data means and why it matters right now.
This workshop teaches you exactly that. How to build narratives that make your team believe in the direction, executives approve the investment, and stakeholders align behind the vision — not because you overwhelmed them with data, but because you made them feel the urgency of it first.
Your data is already good enough. It just deserves a better story.
Learn to bring one user's experience into the room before the metrics appear. You'll transform from presenting what users do to making stakeholders feel why it matters.
Learn to design visuals that put the user at the center, not the dashboard. You'll stop showing data about users and start making rooms feel the urgency of their experience.
Learn how framing one user's journey changes what the entire room decides to prioritize. You'll use AI to find the human story inside any dataset before you walk into any meeting.
Present your user story live and get structured feedback on narrative, emotion, and executive impact. Leave with a repeatable system for making any user insight impossible to ignore.

Data Leader Microsoft, PayPal | Award-Winning Author | Storyteller
The PM in a Data-Driven Org Everyone in your org has dashboards. The differentiator isn't the data but who tells better story with data.
The Data-Strong Manager: You think in numbers but get told you're "too in the weeds." . You need to make data human, not just accurate.
The Change Agent: You have a vision, the data to back it, and a room full of skeptics. You need a story to challenge the status quo.

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$700
USD