Without it…

That critical budget you need? Out of reach.

The headcount you’re pushing for? Denied.

The dependency you need prioritized? Not happening.

The promotion you deserve? Maybe next year.

Without the power to persuade, you’re stuck on the sidelines. Others who can rally teams, secure resources, and inspire action move forward. Their products get funded. They’re given a seat at the table. And when the time comes – they get promoted. Meanwhile, you stay in place, struggling to gain traction.

I get it. Convincing people to take action can be frustrating.

You have a vision. You have a strategy. You have a plan. You have all the things.

Yet, despite your strong – maybe even groundbreaking – ideas, they get lost in endless rounds of approval. Stakeholders are indecisive. Leadership hesitates, and asks “for more data”. You find yourself trapped in an endless cycle of planning, proposals, and presentations. 

I’ve been in your shoes. For a long time, I felt stuck while others seemed to move forward effortlessly. But I found a system that helped me break through the noise – one that took me from leading a team of 5 to leading a 300+ org at Google, and helped me secure 9-digit budgets and close Fortune 50 partnerships.

And now, I’m going to teach you my system.

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HOW THIS COURSE WILL TRANSFORM YOU:

You'll become known as the PM who can rally a room, persuade senior leaders, and shape strategy through influence - not just ideas. You'll be able to frame your message to be persuasive, engaging, and memorable – in every meeting, presentation, or written update.

You’ll walk away with a repeatable system to craft your message for impact. Whether you're pitching a roadmap, defending a strategy, or asking for resources, you’ll know exactly how to make your message land with power and clarity.

YOU SHOULD TAKE THIS COURSE IF:

- You want execs to stop seeing you as a solid PM and start seeing you as a leader.

- You want to turn your ideas into outcomes – not just discussions.

- You want your vision to ignite excitement, not indifference.

- You want people to take action immediately – not just nod their heads politely.

- You want to confidently control the room, even when you're not the most senior person in it.

- You want to build a reputation that travels ahead of you into every new role.

The most important reason:

👉🏼 If you want to be a Product Leader, learning how to influence at scale is an absolute must.

WHAT'S INSIDE:

Here are just some of the topics we'll cover:

→ 4-Step Story Framework

→ 3 Core Principles of Great Storytelling

→ Create Your Story Map

→ Design Your Narrative Flow

→ Captivate Your Audience's Attention

→ Design Amazing Decks, Fast

→ Control the Room with Ease

→ Close the Loop the Right Way

→ Amplify Your New Superpower

Plus: Projects, Instructor/Peer Feedback, and Live Coaching

BONUS:

For this upcoming cohort only, I am including a 30-minute private "Ask Me Anything" session you can use within 6 months of the course. We can work on one of your pitches together. We can talk about your career. Or we can cover something else. It's your choice!

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WHY LEARN FROM ME?

I wasn’t born a natural storyteller. It’s a skill I built over 25 years by studying the world's best copywriters, deconstructing compelling arguments, and relentlessly practicing my craft.

It became my edge. In fact, my ability to "frame and persuade" was specifically cited when I was asked to lead a 300+ org at Google.

Now, I teach this system to the next generation of Product Leaders – through courses, corporate workshops, and product conferences.

HEAR WHAT PAST STUDENTS HAVE TO SAY:

"I love that this course is so concise, direct, and filled with practical frameworks, advice, and tips."

- Director of PM @ Google

"The signal to noise ratio is off the charts!"

- Product Leader @ Electronic Arts

"What stood out was how practical it was – I could apply everything right away."

- Founder @ Startup

"I gained so much in such a short amount of time from this incredibly effective workshop."

- PM @ Google