Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design

Figma

Design Systems

Visual Design

Design Strategy

Marketing

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Founders

Fundraising

More

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Learn by doing. Throughout this course, you’ll apply every framework, tool, and technique to your own brand strategy project.

Co-founder & CEO @ Concept Bureau

Nike

Amazon

TikTok

Eli Lilly and Company

Stocksy

Jasmine Bina

CEO of Concept Bureau. Brand Strategist. Cultural Futurist. Keynote Speaker.

Co-founder & CSO @ Concept Bureau

Seed Health

Feeld

Google

Upwork

Skillshare

Jean-Louis Rawlence

Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.

Cohort 1

Brand strategy will make or break your company, but no one knows how to actually do it well.You have conviction about the brand. You know what makes it valuable. But you can't arrive at a powerful strategy that withstands the market or even the organization.That's not an execution problem. The concept underneath the brand isn't deep enough.The entire field teaches brand strategy as a business discipline. Positioning. Differentiation. Competitive analysis. But brands live in culture. When the concept isn't connected to cultural forces, it has no structural foundation. Everything downstream suffers.Ideas are technology. Meaning is engineered. Cultural forces are readable, structured, powerful enough to build on. We spent ten years synthesizing sociology, semiotics, behavioral science and anthropology into one operational methodology for brand. This course is that methodology, end to end.You bring your brand. Rebuild from further upstream than you've ever gone. 3 weeks that compound into months of velocity. You leave with a core concept, a cultural research system, and a conviction framework. Strategy with structural power to drive through execution.[Price increases after this week.]

Build a world-class brand strategy

How to find real opportunities in markets and culture

How to build positioning that actually converts

How to create a core brand idea that holds everything together

How to turn strategy into identity, story, and signal

How to lead with conviction and get buy-in across the company

How to use this system again and again

Brand and Marketing Leaders - Who want to build a defensible brand strategy

Founders - Who want to build culturally resonant and impactful consumer brands

Brand Strategists - Who are looking to systematize their strategy process

In this course, you will master how world-class social media managers think, operate, and lead. You’ll learn how to build strategies that drive real business results, understand audiences deeply, communicate with confidence, and earn respect from stakeholders. You’ll get the exact frameworks, systems, and soft skills that separate average managers from the ones companies fight to hire. By the end, you won’t just be better at social media, you’ll be more influential, more trusted, and more in control of your career growth.

From executor to strategic leader who drives real results and earns trust.


Course syllabus

You should already know how to post, schedule, or manage content on at least one platform.

Basic understanding of social media platforms

Even 3–6 months is enough. This course builds on real-world context, not theory.

Some hands-on experience (internship, agency, or in-house)

If you’re ready to move from execution to strategy, leadership, and business impact, this is for you.

Willingness to think beyond “just content”

If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students

Tuesdays & Thursdays

Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.

May 7, 2022

Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).

Weekly projects

Course schedule

Social Media ManagersWho are tired of just posting content and want to build real strategies, earn respect, and be seen as leaders

Marketing / Brand ManagersWho use social media and want to understand how it drives business results and supports the full marketing funnel

Aspiring Social Media associatesWho want to move beyond execution, lead campaigns with confidence, and become the go-to expert in the room.

Who is this course for

What you’ll get out of this course

No more guessing or copying competitors. You’ll know exactly what to do and why.

Build a clear, actionable social media strategy you can present and execute with confidence.

Operate like a pro, organize chaos, and increase your output without burning out.

Streamline your workflow using briefs, templates, and systems that save hours weekly.

You’ll finally be taken seriously by managers, clients, and stakeholders.

Learn to communicate like a leader, earn trust, push back smartly, and get buy-in fast.

Stop hoping for opportunities, start positioning yourself to receive them.

Craft a standout personal brand and portfolio that help you land your dream role.

No more miscommunication, delays, or wasted budgets.

Learn how to manage agencies like a pro, with mutual respect and higher output.

Never run out of content ideas, and make every post purposeful.

Develop a repeatable content framework that drives engagement and brand love.

Know how to amplify your strategy with distribution, not luck.

Master paid social basics and build a simple, effective media plan that drives impact.

Move beyond vanity metrics and show real impact.

Track what truly matters, set north-star metrics and benchmarks that tell real results.

This course gives you the strategic edge, the tools, and the confidence to become the social media leader companies rely on.

and more...

Become a strategic, world-class social media manager who drives real business results and becomes the person brands fight to hire.


Spotify

Reebok

Comedy Central

Activision Blizzard

Yazan Al Tamimi

February 2026 Cohort 

April 2026 Cohort

Learn the ins and outs of the LinkedIn ecosystem and how to become a top 1% creator on the platform.

Creator | 2 x TEDx Speaker | 30 under 30

Joel Hansen

Marketing Advisor, 2 Time TEDx Speaker, 10M+ Impressions

February 2023 1-Day

Learn How to Leverage Your Story on LinkedIn to Unlock Opportunitites. 

April 2026

<h3>Turn LinkedIn Into Your Storytelling Lever</h3>LinkedIn isn’t just a platform; it’s a platform of attention, decision makers and opportunities. Here's the #'s: <ul><li>1B+ people are on LinkedIn</li><li>Only ~1% actually post content</li><li>The average user makes over $75,000</li><li>6 people are hired every minute</li><li>Over 100 million messages are sent daily</li><li>and the weirdest part - only 1% of users post content weekly </li></ul>That's right. 99% of people are scrolling. Very few are telling a story<h3>What You Need Is Better Storytelling </h3>In This Class, You’ll Learn To:<ul><li>Write posts people actually read</li><li>Turn your experience into authority</li><li>Create content that leads to DMs, new friends, partnerships and hires</li></ul><h3>The Opportunity</h3>Organic reach is still wide open, because most people aren’t posting.But this window is closing.<h3>The Math</h3>Better storytelling → more attention → more opportunitiesSee you in class.

Scale Your Storytelling in a 1 Day Workshop

Gain the 10 habits of LinkedIn storytelling

Learn the ins and outs of the Linkedin ecosystem

Leverage your brand to open doors

Meet other content creators and CEOs

Founder &amp; CEOs: Your company's voice is established but you need to start building your own.

Entrepreneurs &amp; Speakers:&nbsp;You’re a builder who wants a free distribution channel that doesn't require guru ads.

Consultants &amp; Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.

Stop waiting to update your LinkedIn and website. Do it live, with feedback. 

Portfolio Career Strategist

Slack

Asana

Deloitte

Maggie Blackburn

Marketing Strategist & Multi-Passionate Solopreneur

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.That's because you're waiting to feel ready and feel less cringe. But everyday without a clear personal brand, means another day leaving opportunities on the table. When your message is cohesive, you stop overthinking every post, build trust faster, and start attracting aligned clients and opportunities without selling your soul.In this ~3.5-hour working session, you won't just learn how to improve your personal brand, you'll actually do it live in a supportive space with others working through the same fears.By the time we wrap up, you'll have completed a personal brand makeover, which includes:<ul><li>A cohesive positioning statement + content themes: To weave together the various things you work on</li><li>A personalized voice and tone guide: So you can input it into Claude for help down the road</li><li>A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image ready for Spring</li></ul>If you've been delaying updating personal brand because you're not sure what to say or wanting things to be "perfect" before you post, this workshop is for you.

We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.

Access to Claude

Access to 3-5 writing samples you can upload to Claude.

Writing Samples (if you have them)

This course, while live, will be remote. A good internet connection is vital

Working Internet

Current or Aspiring Portfolio Careerists who want to build their personal brand

Multi-Passionate Solopreneurs &amp; Freelancers whose LinkedIn and website doesn't fully capture what they do

Anyone who's been meaning to update their online presence but hasn't because it feels overwhelming alone

You'll think like a senior strategist, run a structured brand strategy, see the real ROI of brand love, build AI tools to enhance your work


Strategy Director at Chill Create 

Uber

GetYourGuide

VICE

Zalando

Dentsu

Selicia Richards-Turney

Strategy Director & Agency Partner at Chill Create & Co-Founder at Power Circles

Once you have it, you will stop defending your work on taste &amp; start backing it with evidence.Too many brand, marketing &amp; creative professionals are expected to:<ul><li>Design the identity</li><li>Write the copy</li><li>Build the campaign</li><li>Plan the media </li></ul>....without real insights.You do what you can to get the work done - Reddit threads, insights from articles, social media &amp; McKinsey reports. You rush through the foundations because the deadline is already live &amp; you have to get moving.You present your strategy and it gets pulled apart, not because you're not good at what you do but because you're running in execution mode only.The chaos is not a you problem. That's a strategy problem.When there's no strategic foundation, every decision becomes subjective. Anyone in the room can push back.Street Wise Logic - the 3-step brand strategy framework gives you the process to change that.<ul><li>A discovery phase that indicates what product, comms, culture challenges you need to solve</li><li>A custom built AI-powered brand research tool that finds that core tension that you need to really build a brand</li><li>A repeatable system for turning insight into strategic decisions.</li></ul>That's when you become the most strategic person in the room.

Brand

Cohort-based courses

Free Lightning Lessons

Second Order Thinking for Brand Strategy

9 Frameworks Every Brand Builder Needs

The Keys to Effective Brand Marketing

How To Make Brand The Centre Of Your Organisation

Create an Ethical Brand with Psych & AI

AI Content Is Diluting Your Brand (Here’s How To Fix It)

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