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You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

Sr. UX Lead • LinkedIn Top Voice in UX

European Parliament

Lexware

Alliander

Otto Group

Axel Springer SE

Vitaly Friedman

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

UX Strategy Playbook: How To Build Influence and Drive Impact

Spring 2026

Design decisions shouldn’t be guesswork or just ticked off tasks. To build influence, we must speak the language of business — data, impact and strategy.UX Strategy Playbook is a no-fluff, hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be strategic in their work and make a tangible business impact with its outcomes.You'll learn how to estimate and prioritize UX work, establish Design KPIs and measure UX — for your specific product. Bring your actual project, and by the end of week 4, you will have a finished set of selected UX metrics, KPI tree and even a better UX strategy for your stakeholders.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li></ul>Bonus: full access to the video course "Measuring UX" (8h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

You will learn how services actually operate in delivery.
Not the idealised version. You will learn to see the whole system.  

25-year UX and Service Design Leader

Nike

NYC.gov

THE WORLD BANK GROUP

Elsevier

Microsoft

Frank Spillers

I’ve led AI-first service design across government, enterprise, and start-ups.

Cohort 2

Cohort 3

Service design is often reduced to workshops and diagrams. That is frustrating and limiting. It's tactical; it limits the value you can produce.Many designers are hired to execute, not influence. Yes, they map journeys. And, they fill in blueprints. But they lack the authority to shape decisions.Leaders want to know: “Where is the business value?” “Why does this slow delivery?” “Why aren't users getting it?”This course tackles the tactical-versus-strategic gap directly, from "front stage to backstage".You'll learn how services work across policy, product, operations, technology &amp; your org. You will learn how to:<ul><li>Diagnose service problems, not just symptoms</li><li>Link user pain to cost, risk, and failure demand</li><li>Use service design to influence priorities and trade-offs</li><li>Work credibly with product, engineering, and ops</li><li>Move from tactical output to strategic impact</li></ul>This is for designers stuck in execution mode. And for teams under pressure to move faster.You will leave with:<ul><li>Clear tactics for adding value, not theater</li><li>Tested methods for stakeholder constraints</li><li>Confidence to lead service decisions, not decorate them</li></ul>If you want your work to change outcomes, not just use templates, this course is for you.

Go beyond service blueprints, learn full-stack Service Design

Diagnose real service problems

Use service blueprints as decision tools

Prototype and test services in reality

Interest in UX 

In Service Design, we ground all activities in User Research. 

Some familiarity with UX processes- eg Journey Mapping

Service Designers or Service Owners looking to polish their game

People who work with UX processes or Service Designers

Career pivot or up-skill- learn new skills as a User Researcher, BA, Product Manager etc.

Strategy

For Leaders

Influence

For Product Managers

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Strategy

Cohort-based courses

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