I quit my job to manage a client portfolio of 2 million+ followers for CEOs. Now I wanna show others the playbook.
Microsoft bought LinkedIn for $26B. Now they have 800M users. The weirdest part?
Less than 5% of users post content on a weekly basis. So the best opportunities skip you and go to them.
That's not fair. So, this course teaches you the skills and frameworks to be in the top 5%.
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Founder & CEOs: Your company's voice is established but you need to start building your own.
Entrepreneurs & Speakers: You’re a builder who wants a free distribution channel that doesn't require guru ads.
Consultants & Board Members: You're a service-based provider who wants free PR to attract clients while you sleep.
LinkedIn isn’t a resume platform, it’s a professional content platform that’s underutilized. And in 2021, it’s imperative that you’re searchable, trustable, and relatable online. You will distill your career journey and values into a LinkedIn profile that's eye-catching.
Reputations are built over years and lost in minutes. Protect yours. Learn how to use LinkedIn to attract ideal clients and star talent. Leverage the platform to position your company as an industry leader. This happens through content.
Work opportunities used to be push focused and now LinkedIn makes them pull focused. Use LinkedIn to bring opportunities to you, instead of struggling to make your voice heard. This module will focus on developing your $0 content flywheel.
Ideas should be shared and refined in public, instead of being worked on secretly until the launch. This is one of the benefits of having a LinkedIn community; learn how to share, build, and refine ideas using input from your audience.
Back by popular demand, the last class will have a full hour to dig into all things storytelling, life and in between. If you have projects or ideas you'd like Joel's feedback on, this is the perfect class to end with. Bring your coffee and buckle in.
Joel is a marketing advisor and LinkedIn storyteller that manages a client portfolio of 2 million followers and speaks to companies on the power of LinkedIn.
He’s given two TEDx talks on the impact of social media and storytelling, and he’s partnered with brands like Uber, Amazon, Slack, Microsoft, Adobe, Hootsuite, and Airbnb.
On LinkedIn, he produces content on an individual and corporate level that's earned 10 million+ views, with some stories gaining 1 million+ impressions alone. His LinkedIn newsletter, the Personal Brand Brief, has over 18,000+ subscribers in less than a year.
Life's busy. This storytelling course focuses on hands-on projects right in the lesson.
Looking for a next hire? You might meet them at class. You’ll be learning in public beside other leaders.
Everyone gets access to a great alumni community and can ask for feedback on their writing.
No refunds will be allowed for this class. As soon as you purchase the class, you accept full responsibility for the cost.
Distill your career into a LinkedIn profile that's thoughtful, compelling, and aligned with SEO ranking.
Content is the unlock of a good LinkedIn profile. It's what starts stirring up community or conversations.
This module will focus on developing your $0 content flywheel.
Learn how to get your message seen by the right people at the right time.
Networking is gross; relationship building is key. Learn how to send outreach notes that actually work.
Anything goes. Bring your coffee and buckle in.