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How Fractional Leaders Can Create a Killer Value Proposition

Hosted by Mike Gaudet

Fri, Oct 4, 2024

6:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

How to really 'hone-in' on your HyperNiche (HN)

Figuring out who you can best add outsized-value to is the first step to devising a killer Value Proposition

How to define your 'Only-Choice' Value Proposition (OCVP)

Understanding and communicating what outsized-value you provide companies is essential for a killer value proposition

How to use your killer value proposition after it's created

Coming up with the Value Proposition is only the first part of the journey - successfully leveraging is just as critical

Why this topic matters

Not properly defining your Value Proposition is the best way to kill your Fractional Leadership practice before it even has a chance to get off the ground. Understanding and being able to clearly, effectively and concisely communicate: 1) who you best serve, 2) how you serve them and 3) the outsized-value you provide is essential for limiting your competitive set and benefiting from higher rates.

You'll learn from

Mike Gaudet

Expert in launching successful Fractional Leadership consultancies

Mike’s Fractional Leadership journey started 5 years ago, when he was working as in-house, full-time Marketing Leader in Tech. He was working upwards of 60 hours a week, in-office which was doable…until he had his first child. After that, he knew that he needed to think of a way to continue to do the work he loved and provide outsized-value, but to do so within his new (holistic - work and personal) goals/constraints.


The solution Mike came up with was to create Eighty Twenty CMO, his Fractional CMO consultancy. Over the past 4 years, Mike has met (and exceeded) the holistic goals that he set - doubling his income and halving the amount of time he works - all while providing even more outsized-value than he did previously.

Learn directly from Mike Gaudet

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