Personal Brand for Operators: Build Career Leverage on LinkedIn
Ellie de Wit
Founder @MOXIE AI club | ex-GM @Lemonade
Distribution is the hardest thing to build in the AI era. Let's build yours!
A personal brand is the cheapest distribution and the greatest career lever you'll ever own.
AI made it easy to build products, and harder than ever to build distribution. Companies are now actively hiring operators who bring an audience with them.
Whether you’re building a career in-house or thinking about (one day) starting your own thing, you need a personal brand.
And you need to build it before you need it.
The moment you're facing layoffs, want to switch careers, or launch your own thing, it’s too late. A personal brand compounds slowly, which means the time to start is now.
If you’re doing this next to a full-time job, you of course barely have time for this. This cohort is built to fit in the margins of your week by setting you up with a content operating system.
In four weeks we’ll sharpen your positioning, set your content pillars, go through some LinkedIn hacks that'll help you grow faster, and build your AI content OS so it becomes easy. You’ll leave with your first posts live and a weekly rhythm you can keep.
What you’ll learn
4 weeks from now, you could still be thinking about posting on LinkedIn. Or you could have the machine running!
Decide what you want to be known for, and who it’s for. Even if you pivot later. When an opportunity comes up, people think of you first
Show up consistently until people associate your topic with you. That’s how recruiters, teams and clients come to you
Get over the cringe and the fear of what colleagues might think. Hit post without rereading it twelve times, in a voice that sounds like you
Build an AI system that turns your meetings, notes and ideas into post drafts every week. Batch a week of posts in one sitting.
Learn directly from Ellie
Ellie de Wit
Founder @MOXIE AI club | ex-GM @Lemonade
Who this course is for
- The ambitious operator. You’re building a big career and know you need to be known in your industry, not just inside your company.
- The one-day founder. You have a full-time job and a hunch to do your own thing eventually. Start building the audience now.
- The “I should start posting” person. The best time to build an audience is before you need one, so time to stop lurking and start posting!
What's included
Live sessions
Learn directly from Ellie de Wit in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
Week 1
Dec
1
Foundations
Week 2
Dec
8
Positioning
Frequently asked questions
Maven for Teams
Reimbursement
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Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
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Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$1,000
USD