Dino founded The Barber Shop, a strategy-led creative company that uses data, distribution, and disruptive ideas to solve the biggest business problems. In 2023 Dino was recognised as a Top 10 Media Planner by Campaign, for the 6th year, an industry 40 over 40, a Marketing Society Fellow and was added to the Campaign A-list in 2024. Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.

In his twenty-five-year career as an entrepreneur, Lee has launched, grown, and sold two online marketing businesses. He recently launched his third, the music technology company Into-it. As the founder of Into-it, a browser extension that transforms banner ads into personalised music notifications, Lee remains at the forefront of innovative digital marketing.