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What you'll learn
A founder's story is a vital marketing tool for a startup
Use the seven basic plots to help you choose your story
Examples of great founder's stories
Why this topic matters
You'll learn from
Dino Myers-Lamptey
An award-winning marketing strategist
Dino founded The Barber Shop, a strategy-led creative company that uses data, distribution, and disruptive ideas to solve the biggest business problems. In 2023 Dino was recognised as a Top 10 Media Planner by Campaign, for the 6th year, an industry 40 over 40, a Marketing Society Fellow and was added to the Campaign A-list in 2024. Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.
Lee Henshaw
A customer-centred entrepreneur
In his twenty-five-year career as an entrepreneur, Lee has launched, grown, and sold two online marketing businesses. He recently launched his third, the music technology company Into-it. As the founder of Into-it, a browser extension that transforms banner ads into personalised music notifications, Lee remains at the forefront of innovative digital marketing.
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