The 4-Hour Career Workshop: Reposition Yourself for the AI Era
Shawn Johnson - SocioPunk
Helping Leaders & Companies Grow+Thrive
Build the Brand, Visibility & Executive Presence to Stay Chosen
In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.
In just 4 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.
This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.
You’ll walk away with a clear plan, roadmap, foundational message and brand system, and tactical plan you can execute immediately.
Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.
Key Takeaways:
• Clear, memorable narrative that is differentiated
• Foundational brand system to guide your voice + visibility
• 30-day plan to consistently grow your presence
This course will help you better understand and promote yourself through your strengths, narrative and brand.
What you’ll learn
Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise.
Craft a clear narrative that communicates who you are, what you do and where you’re going.
Identify strengths and achievements that shape your career direction.
Translate your story into a powerful sentence you can use across LinkedIn, interviews and introductions.
Define 3 signature pillars that represent your expertise, values and point of view.
Create supporting statements that clarify what makes you different.
Develop a headline that elevates your professional positioning.
Turn your story pillars into simple, memorable messaging that sets you apart.
Connect your narrative to key problems you solve and outcomes you deliver.
Build consistent language you can use across platforms and conversations.
Build a practical action plan to grow visibility without overwhelming yourself.
Identify and highlight 3 strategic networking moves aligned to your goals.
Generate post ideas tied directly to your brand pillars, value and strategy.
Learn how to show up with greater intention and credibility across all professional interactions.
Understand how your professional brand shapes perception in meetings, interviews and online.
Use language that signals clarity, confidence and leadership maturity.
Workshop agenda
Welcome & Introductions
Get to know your instructor, your cohort and the goals of the course.
Building Your Story Foundations
Craft a clear narrative that communicates who you are, what you do and where you’re going.
Develop Your Brand Pillars
Define 3 signature pillars that represent your expertise, values and point of view.
Design a Clear Messaging Framework
Turn your story and pillars into simple, memorable messaging system that sets you apart from AI and the noise.
Create a 30-Day Visibility Plan
Build a practical action plan to grow visibility without overwhelming yourself.
Strengthen Your Executive Presence
Learn how your professional brand shapes perception in meetings, interviews and online.
Learn directly from Shawn
Shawn Johnson - SocioPunk
Founder of SocioPunk: 25 yrs building global brands, products & successful teams
Who this workshop is for
Professionals in Transition
Designers, Product, Tech & Marketing professionals looking to reposition themselves in a shifting market.
Emerging Leaders
Mid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.
Founders, Owners & Independents
Founders and professionals working in tech, product & design who want to stand out with clear distinction.
What's included
Live sessions
Learn directly from Shawn Johnson - SocioPunk in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort$400
USD
12:30–4:30pm EDT