John Gusiff is the Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping leading B2C, B2B, and B2B2C brands design and implement customer acquisition, engagement, service, and retention strategies.

He is passionate about improving customer lives through human-centered design, Jobs-to-Be-Done (JTBD) insights research, and applied behavioral science.

John has partnered with executives across marketing, sales, product, and customer service to rethink how they serve customers and build the processes, teams, and technology needed to support that vision.

His clients include American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.