Courses
Multi-day, guided programs to get real results
Course2 weeks

Choosing the Right JTBD Framework for Growth, Product, and Experience
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
4.9(13)
·Jun 9 – Jun 23Course5 weeks

JTBD Customer Discovery Interviews
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.
4.7(3)
·Apr 28 – Jun 4Course3 weeks

Quantitative JTBD Methods for Smarter Product & Experience Decisions
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.
Jun 30 – Jul 23
View course Course10 days

Customer Jobs-to-be-Done Fundamentals
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
4.8(18)
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
Lightning Lesson45 minutes

From Product-Led Growth (PLG) to Progress-Led Trust (PLT)
LIVE·Tue, May 19, 3:00 PM
Sign up Lightning Lesson1 hour


GTM Which Business Loops Matter Most by Stage of Growth
LIVE·Thu, May 14, 12:00 PM
Sign up Lightning Lesson1 hour


A Case Study: JTBD as Progress -> JTBD as Process
LIVE·Thu, May 7, 1:00 PM
Sign up Lightning Lesson1 hour


JTBD in the Wild: Discovering Demand and Opportunity
LIVE·Wed, May 6, 1:00 PM
Sign up Lightning Lesson45 minutes


The Six Moat Combinations and the Business Loops Behind Them
LIVE·Mon, Apr 27, 3:00 PM
Sign up Lightning Lesson45 minutes

GTM The Psychology of Demand
LIVE·Wed, Apr 22, 1:00 PM
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