Courses
Multi-day, guided programs to get real results

Choosing the Right JTBD Framework for Growth, Product, and Experience
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.

JTBD Customer Discovery Interviews
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.

Quantitative JTBD Methods for Smarter Product & Experience Decisions
Learn Advanced JTBD quantitative methods that prioritize opportunity, guide product roadmaps, and shape exceptional customer experiences.

Customer Jobs-to-be-Done Fundamentals
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics


JTBD in the Wild: Discovering Demand and Opportunity


GTM Which Business Loops Matter Most by Stage of Growth

From Product-Led Growth (PLG) to Progress-Led Trust (PLT)

GTM The Psychology of Demand


Progress or Process? Two Lenses for Jobs to be Done


No single moat is durable. Stack them.
Resources


Behavioral Strategy Canvas
Get this free resource
Get free resource

Checkout the B2B SaaS Ramp Case Study
The B2B SaaS Ramp Case Study
Get free resource


Make It Toolkit Poster
Get this free resource
Get free resource

The JTBD Field Guide - Switching Interviews
The practitioner's guide to JTBD switching interviews - from surface story to causal truth.
Get resource


