John Gusiff is the Managing Partner of Customer Centric Solutions LLC, which he founded in 2002 after 15 years helping leading B2C, B2B, and B2B2C brands improve customer acquisition, engagement, service, and retention.

He combines human-centered design, JTBD insights, and applied behavioral science to help executives in marketing, sales, product, and customer experience rethink how they serve customers and drive growth.

His client work includes American Honda, Canada Goose, Citibank, Ecobee, G Adventures, Gympass, Humana, Porch, lululemon, Royal Ambulance, Shaklee, and TransAlta.

Dominic (Dom) Ricchetti is a quantitative research expert with 40 years of experience at leading research firms and brands. He launched the Product Lab at ServiceNow and drove product innovation through advanced analytics.

Dom developed many custom methods, particularly for the JTBD frameworks, personas, segmentation, driver analysis and conjoint studies. With a foundation in engineering, computer science, and masters in operations research, market strategy, and business planning Dom empowers professionals new to the field or looking to expand their quantitative skills.

His career involves qualitative and quantitative research at ServiceNow, Intuit, Microsoft, YouTube, REI, Nordstroms and other leading companies.