AI Fundamentals

Apply AI in your role

Career Development

Career development

Craft

Product

Engineering

Design

Marketing

Leadership fundamentals

Leadership

Founders

By Role

More

In the age of AI, the only true differentiator is emotional connection. 
Learn how to create standout products.

Ex-Product leader Google, Spotify, Skype

Skype

Spotify

Google

Dr. NESRINE CHANGUEL

Built & scaled globally used and loved products at Google Meet, Chrome, Spotify

US Friendly Cohort

Cohort US-UE

I am opening a EU- and US-friendly cohort.3 live sessions: May 4, May 11, and May 189:00 – 10:30 AM San Francisco/ 12:00 – 1:30 PM New York/ 6:00 – 7:30 PM ParisIn a world of infinite features and constant innovation, functionality alone no longer guarantees product success. What makes products truly stand out is emotional connection.In this course, Dr. Nesrine Changuel draws on 10+ years of product leadership at Google, Spotify, and Microsoft to introduce a proven framework for building products that don’t just solve problems, but resonate with users. Through real stories, behavioral insights, and practical tools, you’ll learn how delight drives adoption, retention, engagement, revenue, and brand love.By the end of the course, you’ll identify functional and emotional motivators, turn insights into clear product opportunities, elevate good features into memorable experiences, prioritize delight intelligently, validate impact beyond vanity metrics, and embed delight sustainably into your product culture and roadmap.This course is designed for product leaders and builders who want to create products people don’t just use, but love.

In the age of AI, the only true differentiator is emotional connection. 

Build the Foundations of Emotional Connection:

Identify Functional & Emotional Motivators:

Turn Motivators Into Delightful Opportunities:

Master the Delight Grid:

Validate & Measure Delight:

Embed Delight Into Product Culture:

Leaders, PMs and designers working on mature products that need to differentiate and stand out.

Early-stage teams looking to create standout products with distinguished brand and personalities both in the B2B and B2C spaces.

Founders, entrepreneurs, and leaders who want to foster a culture of Delight in their organization and teams.

Learn how to design AI-powered products and experiences to set yourself up for a successful career in AI.

AI Native designer since 2018

Maheen Sohail

AI Design Leader • 5+ years of AI Experience

Cohort 6

Cohort 7

Why Should You Take This Course?If you’re a designer OR product builder aiming to break into the AI industry or if your team is starting to build AI products and you feel unprepared, this course is for you. By the end, you’ll feel confident and ready to transition into an AI role, armed with the knowledge and skills to thrive. Previous students reported having significant improvement in both AI Design knowledge, confidence and motivation to drive product building in this space since taking the course. Why Should You Learn from Me?With a decade of experience in building AI and AR/VR products, with over 5 years focused on AI-first products, I bring practical insights and skills you won’t find elsewhere. My experience includes leading world-class AI design teams and developing cutting-edge AI products. Course OverviewDesigned for busy professionals:• Total 5 weeks, 4-5 hours per week commitment• Recorded Sessions: Available anytime• Discussion Boards: Participate asynchronously• Support: Dedicated support and 1:1 guidance• Resources: Ongoing AI learning materials• Live Q&amp;As and Discussions: Hands-on learning

Build AI-Powered Products with Confidence

Fundamentals of AI Products

AI Design Patterns

Vibe Coding & Prototyping

Storytelling for AI Products

Crafting Your AI Career

Product Designers looking to join AI companies or recently switched but concerned about their skill gap

Managers, PMs, Engineers and other Leaders new to AI teams, looking to expand their expertise to build AI-powered products and confidently

Other technical professionals interested in learning how to build AI powered products.

Discover opportunities with AI → validate with interactive prototypes → design AI features → automate workflows → ship functional software

Product Design Leader

Payoneer

Anna Arteeva

Product Design Leader and AI educator

Product Leader

Julia Bastian

Product Lead - Innovation & GenAI, ex VP of Product at Alasco

Senior Solution Architect, MBA

Vlad Daskalov

MBA, Agentic AI advocate, Senior Solution Architect

Cohort 1

In an AI-accelerated product world PMs are expected to explore, ideate and validate ideas quickly, collaborate effectively with designer and developers whose roles are changing too.You'll learn from three experts with different backgrounds: Product, Design, and Engineering. This ensures you get deep insights into design and engineering topics while learning to navigate the change and bring your cross-functional partners along.<h3>What is covered:</h3><ul><li>AI for modern discovery and synthesis</li><li>Building apps and prototypes with prompt-to-code tools</li><li>Frontend basics</li><li>Essentials of app architecture: Backend, Frontend, Data, APIs</li><li>Working with existing assets: brand styles, design systems, open source code</li><li>Automation and integration with product workflow (Make, n8n, webhooks).</li><li>AI-powered functionality with integrated LLM, image and voice models</li><li>System prompts engineering basics for AI features</li><li>Analytics and idea validation so you can back up your prototypes with evidence.</li></ul>Then will talk about real hard topics<ul><li>cross-functional team collaboration</li><li>code hand over</li><li>work inside an existing codebase.</li></ul>

Learn the new PM stack: vibe-coding, automation, AI features, and code handover

AI-powered discovery and opportunity framing

Vibe-coding fundamentals and AI ecosystem

Frontend foundations and system architecture

Design systems and brand-consistent UI

Architecture, data, and automation

AI features, validation, and handover

You can clearly define problems, users, and desired outcomes

Product fundamentals

Familiarity with digital products and curiosity about how they work will help you get more out of the course.

No previous coding experience required

You should be comfortable with how digital products are planned, built, and shipped, and have working knowledge of the modern tech landscape

Understanding the tech company ecosystem

Product Managers, Owners, Researchers, Growth who want to become full-stack builders, validate ideas with confidence and iterate faster.

Non-developers across the organisation – sales, marketing, ops, GTM, finance, or HR – who want to build their own tools and experiments

Leaders in tech companies who want to make their teams more effective through AI coding, shape AI strategy, and sharpen workflows.

Master responsive layouts, reusable components, and scalable design systems in Figma to ship polished UI faster.

Advanced Figma March 2026

Design Teacher

General Assembly

Ironhack

Edenspiekermann

BuzzFeed

Cantilever Web Design & Development

Nevan Scott

Designer/developer since before it was uncool

Advanced Figma May 2026

Advanced Figma is a 4-week course for going beyond the basics—master auto layout, components, and variables to build scalable, responsive UI systems. A cohort-based experience—learn in a small group, guided by Nevan through practical live sessions. Hands-on content—learn how Figma’s core systems work together through clear guides, exercises, and applied projects. Expect to spend ~4–6 hours per week building responsive layouts, reusable components, and a flexible design system you can apply to real work.

Master everyone’s favorite design tool

Responsive Layouts

Reusable Components

Composable Structures

Scalable Design Systems

You should already be comfortable using Figma day to day.

Not for beginners

Basic layout, typography, and components are assumed.

Not a UI fundamentals course

This course focuses on advanced, hands-on Figma workflows.

Strongly tools-focused

UI and product designers who already use Figma and want to master advanced layout and component workflows.

Designers responsible for building or maintaining component libraries and design systems in Figma.

Designers who want deeper control, speed, and consistency when working in Figma on real products.

AI Fundamentals

Apply AI in your role

Career Development

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Career development

Craft

AI Fundamentals

Craft

AI Fundamentals

Leadership fundamentals

AI Fundamentals

Leadership fundamentals

By Role

Design

Cohort-based courses

You may be interested in