ROI of Design: How To Measure UX and Design Impact
Vitaly Friedman
Sr. UX Lead • LinkedIn Top Voice in UX
Build a strong case for your UX impact on business — with Design KPIs.
Design decisions always have an impact, but often it's difficult to show. But we can use reliable UX metrics to track the quality of design work, measure its impact on business, and report design KPIs. This workshop helps with just that.
No fluff, no theory: in 4h, we'll get straight to practical techniques and workflows you can use right away. You'll learn how to translate ambiguous business goals into practical work, and how to show your UX impact for your product.
You'll learn:
How to measure and show your UX impact on business
The ROI of your UX work, how to build, show and prove it
How to connect business goals with UX initiatives
Business, product and UX metrics, and how choose right ones
How to establish UX scorecards for your company (B2B, B2C, Enterprise)
How to discover leverage with gap analysis, impact/effort curves
Real-world case studies of how orgs measure UX success
Actionable techniques to make a strong case for your UX work
That's what you should be expecting:
🔴 Live and practical 4h session
🪴 Real-life examples and case studies
👫 Dedicated Q&A time to answer all your questions
🔬 Video recording, slides, resources, templates
🏅 Well-deserved certificate for your hard work
Workshop agenda
- 11:30 EDT
ROI of Design
You'll learn how to show design impact on business, how to connect business goals with UX initiatives — and how to find leverage points that actually move the needle.
- 12:15 EDT
UX Value Architecture + UX Metrics
You'll learn leading and lagging UX metrics, how companies measure UX (real case studies), and how to set up a notion of design quality with UX scorecards and KPI trees.
- 12:50 EDT
☕ [Break, 15 mins] Stretch your legs!
To get your coffee, tea, water, snacks and everything in-between.
- 01:05 EDT
How To Choose Good UX Metrics
You'll learn how to attach meaningful local and global UX metrics to your UX initiatives — with impact mapping and event storming.
- 01:40 EDT
🧠 [Exercise] Establish UX Metrics For Your Product
You'll spend time working on your product, finding leverage points, choosing UX metrics, building a KPI tree.
- 02:05 EDT
☕ [Break, 15 mins] Stretch your legs!
To get your coffee, tea, water, snacks and everything in-between.
- 02:20 EDT
🗃️ [Feedback] Review of the work done by attendees
We'll explore the outcomes of the exercise, with review and practical suggestions for improvements and things to keep in mind.
- 03:00 EDT
How To Track and Report Your Design Success
You'll learn a practical strategy to start measuring your success in your product, visualize that success and report it to senior stakeholders.
- 03:30 EDT
Wrapping Up + Q&A
Next steps, resources, templates and time to answer any questions you might still have.
Learn directly from Vitaly
Vitaly Friedman
20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag
Who this workshop is for
Product designers and product managers who want to track their impact and align design goals with business objectives.
Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.
UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.
What's included
Live sessions
Learn directly from Vitaly Friedman in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Resources and Templates
Practical starter kits to get started with your own UX measurement journey.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
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