UX & Design in an AI World: Strategic Fundamentals

New
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8 Days

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Cohort-based Course

Ensure that every new AI capability your organization delivers improves the lives of our users and customers.

This course is popular

42 people enrolled last week.

Previously at

Center Centre – UIE

Course overview

UX & Design in an AI World: Strategic Fundamentals

AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it'll make all our lives so much better.


Yet, there is still a lot of work that needs to be done to make AI live up to its full potential. UX and Design can (and should) play a substantial strategic role in how AI is infused into our organization’s products and services.


How do we ensure that every new AI capability our organization delivers improves the lives of our users and customers?


We can’t let AI be something that just happens to our products. It needs to be something intentionally designed, in a way that respects its limitations, while delivering exceptional experiences to the people we design for.


Session 1: Delivering Strategic UX & Design into the AI World

AI presents a critical opportunity for UX and Design to become strategic players within your organization. You’ll need new UX and design leaders to ensure that every new capability improves people’s lives, while delivering innovative value back to your organization is how you’ll realize AI’s full potential.


You’ll learn how to: 

• Demonstrate that AI’s most significant value lies in improving the lives of your customers.

• Deliver strategic innovation to your organization in a world where AI still has severe (and sometimes potentially catastrophic) limitations.

• Make UX and design a top priority for product and development teams who are heads-down on delivering new AI capabilities.


Session 2: Bringing on AI Value through Intelligent UX & Design

Your organization will realize the value AI brings when your products and services exceed your customers’ expectations, anticipate your users’ needs, and eliminate the burden and toil of unnecessary work. Discovering and designing for these opportunities will strengthen your team’s UX and Design efforts, growing your influence and cementing the perception that great user experiences deliver value.


You’ll learn how to:

• Map AI capabilities against the Kano Model to identify customer expectations, capability payoffs, and opportunities to delight customers.  

• Eliminate user resistance to change while ensuring that new AI capabilities are made intuitive to new and existing users.

• Demonstrate which AI features and capabilities are most valuable to customers and how they translate into achieving business goals.


Session 3: The Strategic UX & Design Process in an AI World

Your team will need a process that supports the demands that AI brings to your users’ experiences. Unfortunately, your team’s pre-AI UX processes will likely struggle to keep up with the sophistication and intricacies of this new world. You’ll need new skills, practices, and perspectives that'll reveal exciting customer innovations, demonstrate and communicate your team’s value, and create a vivid and compelling vision of future user experiences.


You’ll learn how to:

• Upgrade your UX research practices to uncover where AI will provide value so great that customers will flock to your products and services.

• Measure the success of your AI efforts, the progress you’re making, and your UX and Design team’s delivered value.

• Paint an inspiring vision of how AI will improve your customers’ and users’ lives, motivating your Product and Development peers to prioritize great UX.

Who is this course for

01

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

02

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

03

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

What you’ll get out of this course

Session 1: Delivering Strategic UX & Design into the AI World

  • Demonstrate that AI’s most significant value lies in improving customer lives.
  • Deliver strategic innovation to your org in a world where AI still has severe limitations.
  • Make UX a top priority for product and development teams who are heads-down on delivering new AI capabilities.

Session 2: Bringing on AI Value through Intelligent UX & Design

  • Map AI capabilities against the Kano Model to identify customer expectations, capability payoffs, and opportunities to delight customers.  
  • Eliminate user resistance to change while ensuring that new capabilities are made intuitive to new and existing users.


Session 3: The Strategic UX & Design Process in an AI World

  • Upgrade your UX research practices to uncover where AI provides competitive value.
  • Measure the success of your AI efforts and the progress of your team’s delivered value.
  • Paint a vision of how AI improves your users’ lives, motivating your Product and Dev peers to prioritize UX.

What’s included

Jared Spool

Live sessions

Learn directly from Jared Spool in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.

Course syllabus

Week 1

Jun 26—Jun 29

    Jun

    26

    Session 1: Delivering Strategic UX & Design into the AI World

    Thu 6/264:00 PM—5:30 PM (UTC)

Week 2

Jun 30—Jul 3

    Jul

    1

    Session 2: Bringing on AI Value through Intelligent UX & Design

    Tue 7/14:00 PM—5:30 PM (UTC)

    Jul

    3

    Session 3: The Strategic UX & Design Process in an AI World

    Thu 7/34:00 PM—5:30 PM (UTC)

What people are saying

        Jared rocks! I can't say enough about how essential his teachings are as a UX leader. I've done exactly as I was mentored and taught by Jared and now have the seat at the table with all the executives. I've been getting opportunities to do work, I only dreamed about a couple of years ago.
Jacquelyn Candelas

Jacquelyn Candelas

Director of UX Design
        I have attended Jared Spool’s webinars and intensives for years. I have gained so many insights and learnings from his sessions that have helped me hone my thoughts into a cohesive set of ideas that pepper much of the way that I think about products. Don’t miss this opportunity to learn from one of the UX industry’s thought-leaders.
Michael Wagener

Michael Wagener

UX Professional & Scrum Master

Meet your instructor

Jared Spool

Jared Spool

Everything you learn in this workshop comes directly from Jared’s years of working across industries, discovering the best practices for organizations to deliver well-designed products and services.


His experience working with design leaders of organizations like IBM, NASA, GE, Fidelity Investments, SAP, GM, Exxon Mobil, and the Obama White House has taught him exactly what teams need to mount strategic, influential UX research initiatives.


You’ll love his stories, his ability to demonstrate every point with a simple, concrete example, and his comically adorable attempts to draw out his ideas. (You can’t fault him for trying, though.)


Most importantly, you’ll love how much smarter you’ll feel after spending a few minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity to glean everything you can from Jared.

A pattern of wavy dots

Join an upcoming cohort

UX & Design in an AI World: Strategic Fundamentals

Cohort 1

$149

Dates

June 26—July 3, 2025

Payment Deadline

June 26, 2025

Cohort 2

$149

Dates

July 22—29, 2025

Payment Deadline

July 21, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Hour and Half Sessions

    Meets Tuesdays & Thursdays

    Choose the cohort dates that best match your schedule. Each cohort meets for three days.

  • Three Lectures and Live Coaching

    Direct Coaching

    Work directly with Jared and your fellow cohort members to identify your own organization's challenges that are specific to your current situation.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

A pattern of wavy dots

Join an upcoming cohort

UX & Design in an AI World: Strategic Fundamentals

Cohort 1

$149

Dates

June 26—July 3, 2025

Payment Deadline

June 26, 2025

Cohort 2

$149

Dates

July 22—29, 2025

Payment Deadline

July 21, 2025
Get reimbursed

$149

8 Days