UX & Design for Today's AI Functionality

Jared Spool

World-renowned Leader in UX and Design

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UX & Design for Today's AI Functionality

Ensure that every new AI capability your organization delivers improves the lives of your users and customers.

AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.

Yet you'll need to invest significant effort to realize the full potential of your AI functionality. UX and Design can (and should) play a substantial strategic role in how AI is infused into your organization’s products and services.

How do you ensure that every new AI capability your organization delivers improves the lives of our users and customers?

You can’t let AI be something that just happens to your products. You must intentionally design your AI capabilities to respect AI’s limitations while delivering exceptional experiences to the people you design for.

What you’ll learn

This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.

  • Demonstrate that AI’s most significant value lies in improving customer lives.

  • Deliver strategic innovation to your org in a world where AI still has severe limitations.

  • Make UX a top priority for product and development teams who are heads-down on delivering new AI capabilities.

  • Map AI capabilities against the Kano Model to identify customer expectations, capability payoffs, and opportunities to delight customers.

  • Eliminate user resistance to change while ensuring that new capabilities are made intuitive to new and existing users.

  • Upgrade your UX research practices to uncover where AI provides competitive value.

  • Measure the success of your AI efforts and the progress of your team’s delivered value.

  • Paint a vision of how AI improves your users’ lives, motivating your Product and Dev peers to prioritize UX.

  • Apply proven frameworks and thinking models you can use immediately in real-world UX and AI projects.

  • Understand what AI can and cannot do, and learn how a problem-first mindset leads to better AI solutions.

  • Use practical UX strategy frameworks to ensure AI delivers measurable value for users, customers, and stakeholders.

  • Learn techniques, practices, and perspectives for addressing the challenges of delivering valuable AI functionality within its constraints.

Learn directly from Jared

Jared Spool

Jared Spool

Guides UX professionals on delivering well-designed products and services.

World-renowned Maker of Awesomeness at Center Centre.
Center Centre – UIE
See all products from Jared Spool

Who this course is for

  • Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

  • Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

  • Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

What's included

Jared Spool

Live sessions

Learn directly from Jared Spool in a real-time, interactive format.

6 Hours of Recorded Lecture

In-depth examples and strategic UX concepts focused on designing for AI.

4.5 Hours of Live Q&A

Three 90-minute live Q&A sessions with Jared, where you can ask questions about the recorded lectures and get advice on your current challenges.

Program Lifetime Access

Go back to course content and recordings whenever you need to.

Community of Peers

Ask questions and share insights with like-minded professionals.

Certificate of Completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

3 live sessions • 30 lessons

Week 1

Jul 10—Jul 12

    Watch Section 1 • 6 Parts: Delivering Strategic UX & Design into the AI World

    7 items • Free preview

    Jul

    10

    Live Q&A Session 1: Delivering Strategic UX & Design into the AI World

    Fri 7/102:00 PM—3:30 PM (UTC)

    Resources Session 1: Delivering Strategic UX & Design into the AI World

    2 items

    Session 1 • Live Q&A Session Collaborative Notes

    1 item

Week 2

Jul 13—Jul 19

    Watch Section 2 • 6 Parts Bringing on AI Value through Intelligent UX & Design

    6 items

    Jul

    17

    Live Q&A Session 2: Bringing on AI Value through Intelligent UX & Design

    Fri 7/172:00 PM—3:30 PM (UTC)

    Resources Session 2: Bringing on AI Value through Intelligent UX & Design

    2 items

Free resources

Schedule

Live sessions

1-2 hrs / week

You’ll attend a 90-minute Zoom session to answer your questions and discuss your product’s AI strategy. We’ll post the recordings of each session in case you need to miss one.

    • Fri, Jul 10

      2:00 PM—3:30 PM (UTC)

    • Fri, Jul 17

      2:00 PM—3:30 PM (UTC)

    • Fri, Jul 24

      2:00 PM—3:30 PM (UTC)

Pre-recorded lectures to watch before the live Q&A sessions

2-4 hrs / week

You’ll watch the pre-recorded lectures before each live Q&A session. We’ve broken the lectures into short recordings that you can easily spread out over several days. We’ve included lecture notes so that you can follow along.

Total Time Commitment Each Week

3-5 hrs / week

Each week: Watch lecture recordings: 2-3 hours. Attend live Q&A session (or watch recording): 90 minutes.

Testimonials

  • I've been a fan of Jared for years and was excited to join this course about AI integration into Product Design and UX. As expected, he delivered with insightful wisdom and useful frameworks. The Q&A sessions were very helpful because our group had a wide variety of individual questions.

    What I'm taking back to work:
    Remembering the fundamentals of great UX (exceeding expectations, anticipating latent needs, eliminating burden). A clearer framework for validating the actual cost and implications of AI integration before committing. And the UX vision + outcome-driven language to bring all stakeholders along.

    I HIGHLY recommend this course to anyone in the field of UX, Design, or Product Management. This is your foundation for everything AI & UX-related.

    Testimonial author image

    Dennis Knopf

    Digital Product Development
  • "Amazing course. Extremely helpful to navigate as much as possible with what AI is and isn't, what the liabilities are, what the gains are, and what exactly we can build for our products/teams with it. [It gave me] research methods to discover our users better, to understand them, to see where you can push forward for research or continuous discovery, all before deciding on building an AI feature for your product. I truly recommend this course, it's amazing!”

    Testimonial author image

    Anca-Daniela Stumbea

    UI/UX Designer
  • This course was a valuable reminder that many of the methodologies we’ve relied on for years remain just as relevant in an AI-driven world. While technology continues to evolve rapidly, the core principles of understanding user needs, reducing friction, and creating meaningful experiences have not changed.

    One of the most important takeaways was the emphasis on keeping user value at the center of every decision. It reinforced the idea that successful AI experiences are not created by introducing new technologies for their own sake, but by thoughtfully applying them to solve real user problems. By staying focused on outcomes rather than features, we can ensure that innovation remains purposeful, relevant, and impactful.

    Testimonial author image

    Paula Mestre

    Senior Director of UX and Design
  • This was an excellent course for anyone wanting to think beyond the single prompt box, or if you're feeling trapped by the "WE MUST USE AI" mandates in organizations. Use this as an opportunity to really solve problems for people. This class gives you the tools, frameworks, and vocabulary to make meaningful changes in your organization.

    Testimonial author image

    Chaeny Emanavin

    Deputy State CTO
  • Jared brings insights and structure to a fast‑moving design landscape where AI is increasingly present. He answers every question thoughtfully, simplifying complex ideas in ways anyone can understand. His resources, frameworks, and analogies are easy to grasp and share, making the learning immediately actionable. It’s a refreshing course that teaches you how to stay grounded in solid design principles, no matter how AI evolves.

    Testimonial author image

    Melissa Diaz

    Sr. Staff Designer
  • I really enjoyed the structure and content of this course. We were able to digest the lecture content at our own pace, and Jared was incredibly helpful in answering any follow-up questions we had during the QA.

    This [course] was a great reminder that AI doesn’t change the fundamentals of great user experience design. Instead, it gives us an opportunity to implement stronger processes and stress our importance as designers more than ever, as our organizations seek change to keep up.

    Testimonial author image

    Grace McCollum

    Director of Design

Graduates of this program work at companies such as:

Microsoft • Amazon • Google • Meta • JPMorgan Chase • Visa • Citigroup • Charles Schwab • Walmart • Exxon Mobil • CVS Health • IBM • Oracle • Dell • Nike • Verizon • T-Mobile • 3M • Allstate • State Farm

UX & Design for Today's AI Functionality Course Overview

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