UX & Design in an AI World: Strategic Fundamentals
Jared Spool
World-renowned Leader in UX and Design
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9 people enrolled last week.
UX & Design in an AI World: Strategic Fundamentals
Ensure that every new AI capability your organization delivers improves the lives of our users and customers.
AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it'll make all our lives so much better.
Yet, there is still a lot of work that needs to be done to make AI live up to its full potential. UX and Design can (and should) play a substantial strategic role in how AI is infused into our organization’s products and services.
How do we ensure that every new AI capability our organization delivers improves the lives of our users and customers?
We can’t let AI be something that just happens to our products. It needs to be something intentionally designed, in a way that respects its limitations, while delivering exceptional experiences to the people we design for.
What you’ll learn
This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.
Demonstrate that AI’s most significant value lies in improving customer lives.
Deliver strategic innovation to your org in a world where AI still has severe limitations.
Make UX a top priority for product and development teams who are heads-down on delivering new AI capabilities.
Map AI capabilities against the Kano Model to identify customer expectations, capability payoffs, and opportunities to delight customers.
Eliminate user resistance to change while ensuring that new capabilities are made intuitive to new and existing users.
Upgrade your UX research practices to uncover where AI provides competitive value.
Measure the success of your AI efforts and the progress of your team’s delivered value.
Paint a vision of how AI improves your users’ lives, motivating your Product and Dev peers to prioritize UX.
Apply proven frameworks and thinking models you can use immediately in real-world UX and AI projects.
Understand what AI can and cannot do, and learn how a problem-first mindset leads to better AI solutions.
Use practical UX strategy frameworks to ensure AI delivers measurable value for users, customers, and stakeholders.
Learn techniques, practices, and perspectives for addressing the challenges of delivering valuable AI functionality within its constraints.
Learn directly from Jared
Jared Spool
Guides UX professionals on delivering well-designed products and services.
Who this course is for
Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.
Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.
Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.
What's included
Live sessions
Learn directly from Jared Spool in a real-time, interactive format.
6 Hours of Recorded Lecture
In-depth examples and strategic UX concepts focused on designing for AI.
4.5 Hours of Live Q&A
Three 90-minute live Q&A sessions with Jared, where you can ask questions about the recorded lectures and get advice on your current challenges.
Program Lifetime Access
Go back to course content and recordings whenever you need to.
Community of Peers
Ask questions and share insights with like-minded professionals.
Certificate of Completion
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
3 live sessions • 27 lessons
Week 1
Watch Section 1 • 6 Parts: Delivering Strategic UX & Design into the AI World
Jan
20
Live Q&A Session 1: Delivering Strategic UX & Design into the AI World
Resources Session 1: Delivering Strategic UX & Design into the AI World
Week 2
Watch Section 2 • 6 Parts Bringing on AI Value through Intelligent UX & Design
Jan
27
Live Q&A Session 2: Bringing on AI Value through Intelligent UX & Design
Resources Session 2: Bringing on AI Value through Intelligent UX & Design
Free resources
Schedule
Live sessions
4-5 hrs / week
I’ll meet you for a 90-minute Zoom session to answer your questions and discuss your strategy for your product’s AI functionality.
Tue, Jan 20
7:00 PM—8:30 PM (UTC)
Tue, Jan 27
7:00 PM—8:30 PM (UTC)
Tue, Feb 3
7:00 PM—8:30 PM (UTC)
Pre-recorded Lectures to watch before the live Q&A sessions
2-3 hrs / week
There are pre-recorded lectures for each section that you will need to watch before each live Q&A session. There are several short recordings that you can spread out over several days and will take about 2-3 hours a week to watch. Lecture notes are included with every recording, so you can follow along and review key points as you watch.
Testimonials
This was an excellent course for anyone wanting to think beyond the single prompt box, or if you're feeling trapped by the "WE MUST USE AI" mandates in organizations. Use this as an opportunity to really solve problems for people. This class gives you the tools, frameworks, and vocabulary to make meaningful changes in your organization.
Chaeny
Deputy State CTO · CA Department of TechnologyJared brings insights and structure to a fast‑moving design landscape where AI is increasingly present. He answers every question thoughtfully, simplifying complex ideas in ways anyone can understand. His resources, frameworks, and analogies are easy to grasp and share, making the learning immediately actionable. It’s a refreshing course that teaches you how to stay grounded in solid design principles, no matter how AI evolves.
Melissa
Sr. Staff Designer · VisaThis course was fantastic! It helped me clearly identify and articulate the challenges I’ve encountered while creating an AI product. We explored the fundamentals of UX processes and research specifically applied to AI, which was incredibly insightful. Jared is a genius. Thank you so much for all the knowledge and inspiration you shared!
Kerly
UX Designer · MethoddataI really enjoyed the structure and content of this course. We were able to digest the lecture content at our own pace, and Jared was incredibly helpful in answering any follow-up questions we had during the QA.
This [course] was a great reminder that AI doesn’t change the fundamentals of great user experience design. Instead, it gives us an opportunity to implement stronger processes and stress our importance as designers more than ever, as our organizations seek change to keep up.
Grace
Director of Design · MethodData
UX & Design in an AI World: Strategic Fundamentals Course Overview
Frequently asked questions
$399
USD
5 days left to enroll