AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.

Yet there is still a lot of work to be done to make AI live up to its full potential. UX and Design can (and should) play a substantial strategic role in how AI is infused into our organization’s products and services.

How do we ensure that every new AI capability our organization delivers improves the lives of our users and customers?

We can’t let AI be something that just happens to our products. It needs to be something intentionally designed, in a way that respects its limitations, while delivering exceptional experiences to the people we design for.

Section 1: Delivering Strategic UX & Design into the AI World

AI presents a critical opportunity for UX and Design to become strategic players within your organization. You’ll need new UX and design leaders to ensure that every new capability improves people’s lives, while delivering innovative value back to your organization, which is how you’ll realize AI’s full potential.

Section 2: Bringing on AI Value through Intelligent UX & Design

Your organization will realize the value AI brings when your products and services exceed your customers’ expectations, anticipate your users’ needs, and eliminate the burden and toil of unnecessary work. Discovering and designing for these opportunities will strengthen your team’s UX and Design efforts, growing your influence and cementing the perception that great user experiences deliver value.

Section 3: The Strategic UX & Design Process in an AI World

Your team will need a process that supports the demands AI places on your users’ experiences. Unfortunately, your team’s pre-AI UX processes will likely struggle to keep up with the sophistication and intricacies of this new world. You’ll need new skills, practices, and perspectives that’ll reveal exciting customer innovations, demonstrate and communicate your team’s value, and create a vivid and compelling vision of future user experiences.

This course teaches you how you’ll need to adapt your UX and design practices to deliver AI-based functionality.

You’ll receive solid frameworks and multiple thinking models that you can apply in your real-world projects. The sessions cover everything from understanding AI’s true capabilities and limitations to adopting a problem-first mindset when designing AI-driven solutions.

You’ll learn about specific frameworks that give hands-on help to structure UX strategy and ensure AI functionality delivers measurable value to your users, customers, and, through their delight, to stakeholders in your organization. This course offers a well-rounded and actionable approach to integrating UX strategy into AI initiatives.

This course is for UX professionals who need a realistic understanding of how to apply AI in today’s world.

We avoid all the hype about what AI will do in the future. You’ll learn techniques, practices, and perspectives for addressing the challenges of delivering valuable AI functionality while accounting for the flaws that come with today’s AI limitations and constraints. Take this course if you want to be immersed in reality, not hype and fantasy.

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A note to our out-of-work colleagues: We see you and want you to get the skills you need to land a new position and thrive once you get there. Therefore, we’ve set aside a limited number of registrations for folks who are between work. Use the promotion code Unemployed199 to sign up for $199. (Please don’t use this discount if you’re employed. This discount is only for those folks who are struggling in today’s job market.)