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Everyone

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Build credibility, influence without authority, and land strategic impact.

CPTO, Founder, & Executive Coach

McKinsey & Company

Instagram

Thumbtack

Harvard University

Yue Zhao

Chief Product & Technology Officer, Executive Coach, Author

Mar26

Jun26

You get things done. Yet when it comes to landing strategic decisions or speaking the language of executives, imposter syndrome kicks in. You ramble or freeze.This course will transform how you engage with executives, influence across the organization, and empower your teams.

Leverage AI to increase your visibility, credibility, and confidence

Build Executive Presence

Communicate strategically

Navigate High-Stress Situations with Grace

Gain Recognition as a Top 1% Leader

Senior Managers, Directors, and Principal ICs who aspire to be a part of senior leadership. Min 4 years of work experience.

Those who feel overlooked or talked over, and want to better manage a room, increase their influence, and get noticed.

Those who want to more effectively communicate their value, seniority, and leadership style to their leaders or hiring managers.

Build Executive Visibility with self-advocacy, assertiveness, influence, conflict, being strategic & navigating organizational dynamics 

 Global VP(ex-IBM); $2B P&L; 2000+ team

Palantir

Google

Microsoft

Amazon

Monica Aggarwal

Executive Leadership I Global VP (ex-IBM) I Engineering, Product & Partnerships

Cohort 9

Cohort 10

You’re already good at your job. That’s not the problem. The problem is this. AI is reshaping how teams work. Roles are shrinking. Layers are flattening. The bar for leadership is rising. The people who advance aren't just the most competent. They're the ones who act like leaders before they get the title. In high-stakes meetings, under pressure, in front of senior leaders, someone is getting that opportunity — because they know how to frame, influence, and command trust in 30 seconds flat. Those skills aren’t taught anywhere. This cohort changes that.Zero passive videos Zero generic advice 9+ hours of Live Practice Lab Every Session includes:• Live role-play using real scenarios • Direct coaching and reframing on the spot • Immediate feedback on language, structure, and delivery • Bite-sized frameworks you can use rightaway • Peer observation (learn 5x faster watching others get coached) What you’ll walk away able to do✔ Frame updates so execs get your impact in 30 seconds ✔ Answer tough questions without rambling ✔ Influence decisions in cross-functional teams ✔ Handle conflict without losing composure ✔ Navigate org dynamics without playing dirty ✔ Make your work impossible to ignore

Own the room. Move the C-suite. Shape the outcome.

How to Advocate for Yourself - Own your story

How to Be Assertive - Lead with conviction, not compliance

How to Influence Without Authority - Get things done when power is distributed

How to Manage Conflict: Handle heat w/o losing your cool

How to Be a Strategic Leader: For clarity & foresight

Navigate Organizational Dynamics - Understand the game & elevate your impact 

You are a Leader of People - Founder, Entrepreneur, CXO, VP, Senior Director, Director, Senior Manager, etc.

Senior Individual Contributors (ICs) - Product Manager, Engineer, Marketing/ Finance/Technical lead, Program/ Project Manager &amp; UX/CX Lead

New In Your Role and looking to develop Executive Visibility right at the outset (Congrats!)

Avoid Useless Conflict & Collaborate: Executive Influence

Ethan Evans

Retired Amazon Vice President; 70+ patents; led global teams of 800+

Being an "excellent doer" is not enough. You must know how to influence up, down, and across.

What it means to influence executive stakeholders

How to focus on effective collaboration and avoid useless conflict.

Navigate political conflicts

We will end with audience Q&A. So bring your burning questions!

Live audience Q&A

Demystifying the Exec Persona

Alfredo Garcia

COO. Former VP at Adobe, Exec at Google. Went from Sr. Manager to VP in 5 years.

Sandy Huang

VP Product. Ex-Amazon AI. Advisor.

Go behind the scenes on what makes execs tick.

Understand the Executive Mindset

Learn a practical framework to identify how different executives analyze, make decisions, and communicate.

Identifying the Exec Personas

Build from decades of collective experience influencing execs.

Strategies for how to influence them

Business Value Estimation for Product People

Benjamin Bolland

Fractional Product Leader and Product Coach with 10y experience in 25+ startups

Tamer El-Hawari

Co-founder at Productbench. Former CPO Project A Ventures, Ex Rocket Internet

Understand how executives and sales think vs. how product teams think, and how to bridge that gap

Getting Stakeholder Buy-In for Features

Discover practical methods for attaching a monetary value to features—whether it’s driving revenue or reducing costs

Estimating the Money Impact of Features

Learn how to dissect a feature into its core components to estimate its financial impact effectively

Breaking Down Feature Impacts

Learn how to use estimated business value as a key metric to make informed prioritization decisions

Using Business Value for Better Prioritization

Speak CFO: How to win executive trust

Elena Luneva

Elena Luneva is a CPO, Advisor, 4000+ students taught

Transform vague product benefits into specific revenue projections using conversion funnels and unit economics.

Revenue Impact Modeling

Build compelling 3-horizon investment proposals executives approve

Business Case Architecture

Convert product metrics into the universal business language - finance

Financial Translation Skills

Shift from defending development requests to proposing strategic investments with clear value propositions.

Executive Presentation Framework

Get a Yes Faster: Pinpoint What Decision-Makers Value

Jacqueline V. Twillie

Best-selling author & negotiation expert, trained 10,000+ global professionals

So you can quickly prepare for high-stakes conversations and secure better outcomes in your next team meeting.

Customize the 5-step L.A.T.T.E. Negotiation framework

So you can tailor your asks and ensure your proposals get traction with leaders who control resources and promotions.

Pinpoint what decision-makers value most

Use a step-by-step worksheet to map out your next negotiation, practicing live so you know exactly how to prepare

Apply a proven negotiation prep template in real time

Transform ‘not yet’ into new opportunities for advancement, without being seen as pushy or a know-it-all.

Turn performance pressure into persuasive leverage

Develop the confidence to advocate for yourself and your ideas, positioning yourself as a high-impact contributor

Use influence and persuasion skills strategically

Read the Room: Decoding What Your Stakeholder Actually Wants

Natalie Cervantes

Former Microsoft PM, Cruise EM, 20 years in Product Leadership

Whether it is from fear, an unknown constraint, or a misaligned goal, you'll be able to asses the reason, in real time.

Identify the real reason a stakeholder is pushing back

Ask three key questions in any alignment conversation that surface unstated concerns before they kill your initiative.

Learn the 3 key questions to ask

Reframe on the spot when a conversation goes sideways, so you can move a stalled initiative forward without escalating.

Actively reframe to win

Convince Your CEO to  (Finally) Say Yes to Marketing

Devin Bramhall

Chief Growth Officer | Author: “B2B Content Marketing Strategy”

Understand the real reasons your CEO doesn’t think your strategy will work.

Decode the “no”

Get your CEO to reveal what they really want while building trust with them in the process.

Assess where you stand

Master the trust-building language that transforms you from tactical marketer to strategic partner.

Influence

Cohort-based courses

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