Business Value Estimation for Product People

Lightning Lessons

Practical skills & tools to accelerate your career

Business Value Estimation for Product People

Hosted by Benjamin Bolland and Tamer El-Hawari

406 students

What you'll learn

Getting Stakeholder Buy-In for Features

Understand how executives and sales think vs. how product teams think, and how to bridge that gap

Estimating the Money Impact of Features

Discover practical methods for attaching a monetary value to features—whether it’s driving revenue or reducing costs

Breaking Down Feature Impacts

Learn how to dissect a feature into its core components to estimate its financial impact effectively

Using Business Value for Better Prioritization

Learn how to use estimated business value as a key metric to make informed prioritization decisions

Why this topic matters

Getting stakeholder buy-in for feature prioritization requires more than just scores or intuition. To engage executives, marketing, or sales, you need to show a feature's potential impact on revenue or cost. Join us for a hands-on introduction to estimating feature value with real-world cases—bring your challenges, and we'll explore them together.

You'll learn from

Benjamin Bolland

Fractional Product Leader and Product Coach with 10y experience in 25+ startups

Ben is a seasoned product leader with over a decade of hands-on experience in Product across various sectors of more than 25 companies.

He specializes in working with startups and scale-ups, often stepping into fractional product leadership roles to drive product success.

His approach is centered on coaching and empowering individuals and product teams to foster growth and development. He also teaches product management at several accelerators and universities.

Tamer El-Hawari

Co-founder at Productbench. Former CPO Project A Ventures, Ex Rocket Internet

Tamer is a product leader with a strong bias for creation and enablement. He has 15+ years of experience working with over 50+ companies across all industries, mainly start-ups and scale-ups.

His last jobs were at Project A Ventures as Chief Product Officer, Rocket Internet as Product Manager and Co-Founder at Sonntagmorgen.

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