Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design

Figma

Design Systems

Visual Design

Design Strategy

Marketing

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Founders

Fundraising

More

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.

AI Consultant: Major Studios, Streamers

Netflix

Warner Bros. Discovery

Amazon MGM Studios

Paramount+

NBCUniversal

David Lerech

20+ year media executive, now advises studios, streamers, production companies

Cohort 1

AI-generated content is already airing on Netflix, WBD and Amazon Prime. Professional campaigns from Coca-Cola and BMW are using AI video. Major media companies are hiring AI teams. This isn't coming — it's here. And almost nobody in the industry knows how to do it at a professional standard.The gap between "impressive on social media" and "production-ready" is where careers are being made right now. Professionals who understand quality benchmarks, rights frameworks, and studio-grade workflows are the most hireable people in the industry. That combination barely exists yet.This 4-week, hands-on course teaches you the professional frameworks and critical knowledge that separate hireable AI-skilled professionals from everyone else. Led by one of the entertainment industry's leading AI advisors — who works with senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery, and dozens of major studios — you'll learn the same approaches he applies when advising these organizations.No prior AI experience required. You'll leave with professional-grade portfolio pieces, a practical rights assessment framework, and the most in-demand skillset in the creative industries today.

Professional AI skills that advance careers and get you hired in entertainment

Produce professional-grade AI content

Use AI as a creative partner for research, development, production

Work confidently with AI tools in use at major studios and production companies

Identify the differences between "cool-looking AI" and what is production ready

Position yourself as an AI-professional, one of the most hireable profiles now

You'll need access to advanced AI models for hands-on exercises. ChatGPT Plus ($20/mo) recommended; Claude Pro or Gemini Advanced also work.

Paid ChatGPT Plus or equivalent LLM subscription

Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.

Freepik (Premium) subscription (1 month minimum)

Working media professionals ready to add AI to their skillset. You might be new to AI but need professional-grade skills, not hobbyist tips.

<h3>Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.</h3>

<h3>Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.</h3>

Stop watching AI demos. Start shipping AI tools.


Co-Founder of Hapi | +1000 students

Relay.app

Softr

Lovable

n8n.io

Claude

Rafa

Building and Automating before AI existed

The "Figure It Out" Guy | Claude Expert

Bubble

Make

Matt

Product builder & Agent Expert

Cohort 1 - Claude Code

You've watched the demos. You've played with ChatGPT, Gemini or even Claude. But when it's time to actually build something useful — a lead qualifier, a competitor brief, an outreach system — you hit a wall.Claude Code changes that. It's a terminal-based AI agent that builds complete tools from plain English instructions. No Python. No JavaScript. No Stack Overflow rabbit holes. You describe what you want, and Claude builds it.In 2 weeks, you'll ship 6 real GTM tools you can use the day after the course ends.Not toy projects. Not "hello world" apps. Real tools that qualify leads, track sales signals, generate personalized outreach, and monitor competitors — running on your data, connected to your stack.What makes this different: You won't just learn about AI. You'll use Claude Code to build, deploy, and automate tools that solve problems you face every week. Every session ends with a working tool you can demo to your team.

AI tools are everywhere. But your team still can't build anything with them.

Build and deploy full tools from your terminal using Claude Code

Connect Claude Code to real data sources with MCPs

Automate recurring GTM workflows that run without you

Apply Claude Code to real GTM use cases from day one

Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.

You're comfortable with business tools

Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.

You manage processes or people

This is a build-first course. You'll ship something every day. Live sessions are Monday and Thursday; async building is Tuesday, Wednesday, 

You're ready to commit 60 minutes daily for 2 weeks

Marketing Operators &amp; Growth Leads You run campaigns, manage outreach, and track competitors — but everything is manual.

Founders &amp; Solo Operators (1–100 person companies) You're wearing too many hats. Every new client means more manual work.

Agency Owners &amp; Creative Directors You see competitors using AI but your team doesn't know where to start. You need practical tools.

Stop starting every session from scratch. Build a system that compounds.

AI educator | ex-AWS GenAI architect

Amazon Web Services

lululemon athletica

Nike

Sam Keen

Author, Clean Architecture with Python | ex-AWS Generative AI lead architect

Many developers use Claude Code the same way every session: type a prompt, evaluate the output, repeat. Some sessions produce clean, correct code. Others feel like starting over.The difference isn't the prompt. It's what Claude knows before you type a word.Context engineering is how you close that gap. Not with longer prompts, but with agent files, custom skills, and automated hooks that load the right context at the right time. The investment compounds: every session builds on what you've already set up.In this workshop, you'll see a complete context engineering system built from scratch for a real project. Every decision narrated, every trade-off explained.You'll leave with templates, a reference card, and the recording. Everything you need to build the same system for yours.

Developers who use Claude Code regularly but get inconsistent results. Some sessions are great, others feel like starting over.

Developers just getting started with Claude Code who want to build a scalable system from day one.

Tech leads setting up Claude Code for a team who need a repeatable system, not tribal knowledge.

Tools

Cohort-based courses

You may be interested in