AI educator | ex-AWS GenAI architect

Many developers use Claude Code the same way every session: type a prompt, evaluate the output, repeat. Some sessions produce clean, correct code. Others feel like starting over.
The difference isn't the prompt. It's what Claude knows before you type a word.
Context engineering is how you close that gap. Not with longer prompts, but with agent files, custom skills, and automated hooks that load the right context at the right time. The investment compounds: every session builds on what you've already set up.
In this workshop, you'll walk through the decisions behind a real context engineering system, CLAUDE.md files across project, folder, and user levels; custom skills; automated hooks. Every decision narrated, every trade-off explained.
You'll leave with a starter kit, a config cheatsheet, a reference card, and the recording. Everything you need to build the same system for yours.
Connect with Sam and fellow attendees before the session. Cameras on, informal. Share what you're working on and what you want from the workshop.
Consistent results vs. starting over every session. The difference isn't the prompt. We'll set up the framework for every decision in the workshop.
Design a context ecosystem, not one file. How to split instructions across project, folder, and user-level CLAUDE.md's. Where team conventions belong vs personal preferences.
Recurring workflows become skills: reusable components that load on demand. See one in action, learn the Context Pull technique, then watch how a skill is constructed, decision by decision.
See a hook catch a real mistake. Walk through PreToolUse, PostToolUse, & Stop hooks: guardrails that fire without occupying your context window. Walk through the anatomy of how the hook was built.
All three segments placed on the context ladder. See where everything fits, what to build next, and leave with the starter kit, config cheatsheet, reference card, and a checklist.
Bring your questions: project-specific advice, setup troubleshooting, or anything from the session. Screen-sharing welcome.

Author, Clean Architecture with Python | ex-AWS Generative AI lead architect
Developers who use Claude Code regularly but get inconsistent results. Some sessions are great, others feel like starting over.
Developers just getting started with Claude Code who want to build a scalable system from day one.
Tech leads setting up Claude Code for a team who need a repeatable system, not tribal knowledge.

Live sessions
Learn directly from Sam Keen in a real-time, interactive format.
Context ecosystem starter kit + config cheatsheet + reference card
Project/folder/user-level CLAUDE.md templates, .claude/rules/ examples, skill and hook templates, a one-pager config options cheatsheet (env vars + key settings.json entries), and a maturity ladder reference card so you know what to build next.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
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$299
USD