Claude Code for non-technological Operators
Rafa
Co-Founder of Hapi | +1000 students
Matt
The "Figure It Out" Guy | Claude Expert
AI tools are everywhere. But your team still can't build anything with them.
You've watched the demos. You've played with ChatGPT, Gemini or even Claude. But when it's time to actually build something useful — a lead qualifier, a competitor brief, an outreach system — you hit a wall.
Claude Code changes that. It's a terminal-based AI agent that builds complete tools from plain English instructions. No Python. No JavaScript. No Stack Overflow rabbit holes. You describe what you want, and Claude builds it.
In 2 weeks, you'll ship 6 real GTM tools you can use the day after the course ends.
Not toy projects. Not "hello world" apps. Real tools that qualify leads, track sales signals, generate personalized outreach, and monitor competitors — running on your data, connected to your stack.
What makes this different: You won't just learn about AI. You'll use Claude Code to build, deploy, and automate tools that solve problems you face every week. Every session ends with a working tool you can demo to your team.
What you’ll learn
Stop watching AI demos. Start shipping AI tools.
Go from idea to working tool in a single session — describe what you need, Claude builds it
Set up your dev environment (VS Code, GitHub, Vercel) even if you've never opened a terminal
Deploy live tools your team can access from a URL
Wire up Notion, Slack, LinkedIn, and web scrapers so your tools pull live data
Use Apify MCP to scrape competitor reviews, LinkedIn profiles, and job boards
Store and retrieve structured data without writing database queries
Schedule tools to run daily or weekly using GitHub Actions and /loop
Build a daily LinkedIn connection personalizer that drafts messages while you sleep
Create a weekly CEO briefing that pulls meetings, goals, and prep into one report
Scrape prospect data from LinkedIn and company sites, then generate personalized emails and DMs that don't sound like templates
Monitor G2 reviews, news mentions, and social conversations — get Slack alerts when competitors launch or get mentioned
Build weekly positioning briefs and industry digests that run automatically via GitHub Actions
Who this course is for
Marketing Operators & Growth Leads You run campaigns, manage outreach, and track competitors — but everything is manual.
Founders & Solo Operators (1–100 person companies) You're wearing too many hats. Every new client means more manual work.
Agency Owners & Creative Directors You see competitors using AI but your team doesn't know where to start. You need practical tools.
Prerequisites
You're comfortable with business tools
Slack, Notion, HubSpot, Google Workspace, or similar. You're comfortable with basic software but want to unlock automation potential.
You manage processes or people
Whether leading teams, running business, or overseeing operations, you have real workflows that need automation and time savings.
You're ready to commit 60 minutes daily for 2 weeks
This is a build-first course. You'll ship something every day. Live sessions are Monday and Thursday; async building is Tuesday, Wednesday,
What's included
Live sessions
Learn directly from Rafa & Matt in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
1:1 Sessions
Block up to 1 hour 1:1 sessions anytime with Matt or Rafa
Ready to use Assets & Resources
Assets we use every day - ready to be used by you.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 4 lessons • 10 projects
Week 1
Week 2
Apr
27
LIVE - APIs & Advanced MCPs + Obsidian as your Operator HQ
Apr
30
LIVE - Q&A Session
Learn How to Schedule Tasks & use MCPs & Tools
Mini Projects - Content repurposing Skills & Agents + chaining workflows
🧱 Build Weekend - Fully Autonomous GTM Assistant
Schedule
Live sessions
2-3 hrs / week
2 weekly sessions
Mon, Apr 20
3:00 PM—4:00 PM (UTC)
Thu, Apr 23
3:00 PM—4:30 PM (UTC)
Mon, Apr 27
3:00 PM—4:00 PM (UTC)
Thu, Apr 30
3:00 PM—4:30 PM (UTC)
Projects
3-5 hrs / week
3 projects on week 1 & 7 projects on week 2
Async content
3-5 hrs / week
Content and videos to extend live sessions learnings
Testimonials
Last weekend, as a lunch meeting approached I scrambled to make myself look semi-presentable. Somehow, I was still in my morning workout clothes and hadn’t moved for several hours. Why? I started a project with Claude Code and next thing I knew, I'd lost all sense of time outside of the terminal.
How? Well, for that I have to thank Matt Roberts from Happy Operators who put me through a tailored AI accelerator which did exactly what it said on the tin. Full speed ahead, I went from a couple of custom GPTs to deploying live apps.
The first app I came up with as a bit of a joke (ever been in a meeting about a meeting, where no one remembers the first meeting?) - an organisational intelligence tool which summaries meetings and acts as a collective memory with keyword search. It's modelled on m
To anyone (individual or team) who doesn't know where to start or wants a leg up
Marina B.
Systems thinker & product specialist
Marina hired us for an AI Accelerator
Frequently asked questions
€499
EUR