AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit
David Lerech
AI Consultant: Major Studios, Streamers
Professional AI skills that advance careers and get you hired in entertainment
A hands-on, 4-week course that teaches creative industry professionals how to use AI at a professional standard — producing work that gets financed, meets the expectations of studios and production companies and gets people hired.
This isn't another AI tools tutorial. Led by one of the entertainment industry's leading AI experts, who advises senior leaders at Netflix, Amazon MGM, Warner Bros. and dozens of major studios — this course teaches you the workflows and critical knowledge that separate hireable AI-skilled professionals from everyone else just experimenting on YouTube. But no prior AI experience is required, we start with the fundamentals and build from there.
AI-generated content is already airing on Netflix, Amazon Prime, and major networks. This isn't the future, it's happening now. This course teaches you the skills behind these productions: how to generate, iterate, and integrate AI content into professional pipelines, with the rights knowledge to back it all up.
You'll leave with professional-grade outputs in your portfolio, practical frameworks you can apply to any project, and the most in-demand skillset in the creative industries today.
What you’ll learn
The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.
AI content that belongs in a pitch meeting or on screen, not just in a social feed
Use AI image and video generation tools professionally — creating pitches, lookbooks, proof-of-concept reels, and deliverable content
You'll build portfolio-ready deliverables in Weeks 2, 3, and 4 using the same platform and workflows David applies when advising studios.
Move beyond basic prompting to professional-grade AI techniques like context engineering
Using AI for script analysis, production planning, creative development briefs, that would hold up in a professional environment
Using the same models David applies when advising studios and streamers, you'll build your first production-ready AI workflow in Week 1.
Get hands-on experience with the AI platforms and approaches being deployed across the entertainment industry today.
You'll use Freepik's image and video generation platform (multiple models, one subscription)
Plus advanced LLMs like ChatGPT, Claude, and Gemini — the same tools studios are actually investing in.
Learn to evaluate AI outputs against professional standards — the technical, legal, and creative benchmarks
To determine whether content can actually be used in a professional production versus just looking impressive on social media
Build the documentation practices that strengthen your IP position and demonstrate production-ready workflow.
Media employers are actively looking for people who understand professional AI workflows.
You'll leave this course with key AI skills across text, image, and video — plus the rights knowledge and practices to back them up
That combination barely exists in the industry. You'll have the skills, vocabulary and portfolio pieces to demonstrate you're that person
Learn directly from David
David Lerech
20+ year media executive, now advises studios, streamers, production companies
Who this course is for
Working media professionals ready to add AI to their skillset. You might be new to AI but need professional-grade skills, not hobbyist tips.
- Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.
- Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.
What's included
Live sessions
Learn directly from David Lerech in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
AI Certification
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund through the second week of the course.
Course syllabus
20 lessons • 4 projects
Week 1
Professional AI: From amateur experimentation to industry-ready skills
Week 2
Professional AI Visuals: Images that get projects financed, not just likes
Schedule
Live sessions
1-2 hrs / week
Four 90-minute live workshops — not lectures. David demonstrates professional AI workflows, you practice together, then apply the frameworks to your own creative project with real-time feedback. The same hands-on approach David uses when training teams at major studios and production companies.
Projects
1 hr / week
Every week you create something real. A professional development brief. A visual package for a pitch deck or lookbook. A rights-assessed portfolio. A video proof-of-concept. Each project builds on the last — by Week 4 you have a portfolio of professional-grade AI work across text, image, and video.
Async content
1-2 hrs / week
90 minutes of self-paced video lessons each week covering professional frameworks, guided exercises, and real-world examples. Every week starts with an accessible introduction before building to advanced techniques. Complete them on your own schedule — all materials are yours to keep.
Who This Course Is Not For
This course is designed for people who intend to use AI professionally. If you're looking for a casual introduction to AI art generators or want to make content primarily for social media, there are excellent free resources for that. This course is specifically built for people who need their AI skills — and their AI outputs — to hold up in a professional context and propel their careers.
Frequently asked questions
$999
USD