AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit
David Lerech
AI Consultant: Major Studios, Streamers
Professional AI skills that advance careers and get you hired in entertainment
AI-generated content is already airing on Netflix, WBD, Amazon Prime and streamers around the world. Major media companies are hiring AI teams. This isn't coming — it's here. And the people who can use AI to a professional standard are the ones getting hired and getting projects greenlit.
You don't need to be an AI power user - this course is built for media professionals who have been experimenting on their own and now want to get serious. You'll leave with the same professional frameworks I teach senior leaders at major studios and streamers.
This 4-week, hands-on course meets you where you are and gets you to professional-grade output by Week 4. Led by one of the entertainment industry's leading AI advisors — who works with senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery, and dozens of major studios — you'll learn the same approaches he applies when advising these organizations.
You'll leave with portfolio-ready deliverables across text, image, and video; a practical rights assessment framework; and the most in-demand skillset in the creative industries today — taught at the pace working professionals can actually keep.
What you’ll learn
The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.
AI content that belongs in a pitch meeting or on screen, not just in a social feed
Use AI image and video generation tools professionally — creating pitches, lookbooks, proof-of-concept reels, and deliverable content
You'll build portfolio-ready deliverables in Weeks 2, 3, and 4 using the same platform and workflows David applies when advising studios.
Move beyond basic prompting to professional-grade AI techniques like context engineering
Using AI for script analysis, production planning, creative development briefs, that would hold up in a professional environment
Using the same models David applies when advising studios and streamers, you'll build your first production-ready AI workflow in Week 1.
Get hands-on experience with the AI platforms and approaches being deployed across the entertainment industry today.
You'll use Freepik's image and video generation platform (multiple models, one subscription)
Plus advanced LLMs like ChatGPT, Claude, and Gemini — the same tools studios are actually investing in.
Learn to evaluate AI outputs against professional standards — the technical, legal, and creative benchmarks
To determine whether content can actually be used in a professional production versus just looking impressive on social media
Build the documentation practices that strengthen your IP position and demonstrate production-ready workflow.
Media employers are actively looking for people who understand professional AI workflows.
You'll leave this course with key AI skills across text, image, and video — plus the rights knowledge and practices to back them up
That combination barely exists in the industry. You'll have the skills, vocabulary and portfolio pieces to demonstrate you're that person
Learn directly from David
David Lerech
20+ year media executive, now advises studios, streamers, production companies
Who this course is for
Media pros new to AI who want to get serious. You might already be experimenting but need professional-grade structure and frameworks.
- Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.
- Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.
Prerequisites
A paid LLM subscription ($20/mo)
For hands-on exercises: ChatGPT Plus, Claude Pro, or Gemini Advanced. If you've never paid for one, this is the time to start!
Magnific Premium (1 month, ~$25 USD)
Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.
What's included
Live sessions
Learn directly from David Lerech in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
AI Certification
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 25 lessons • 4 projects
Week 1
Jul
9
Applied LLMs - Pitch Document Live Build
Thu 7/94:00 PM—5:30 PM (UTC)
Professional AI: From amateur experimentation to industry-ready skills
Week 2
Jul
16
Workshop: Professional Visual Production with AI
Thu 7/164:00 PM—5:30 PM (UTC)
Professional AI Visuals: Images that get projects financed, not just likes
Schedule
Live sessions
1-2 hrs / week
Four 90-minute live workshops — not lectures. David demonstrates professional AI workflows, you practice together, then apply the frameworks to your own creative project with real-time feedback. The same hands-on approach David uses when training teams at major studios and production companies.
Thu, Jul 9
4:00 PM—5:30 PM (UTC)
Thu, Jul 16
4:00 PM—5:30 PM (UTC)
Thu, Jul 23
4:00 PM—5:30 PM (UTC)
Thu, Jul 30
4:00 PM—5:30 PM (UTC)
Projects
1 hr / week
Every week you create something real. A professional development brief. A visual package for a pitch deck or lookbook. A rights-assessed portfolio. A video proof-of-concept. Each project builds on the last — by Week 4 you have a portfolio of professional-grade AI work across text, image, and video.
Async content
1-2 hrs / week
90 minutes of self-paced video lessons each week covering professional frameworks, guided exercises, and real-world examples. Every week starts with an accessible introduction before building to advanced techniques. Complete them on your own schedule — all materials are yours to keep.
Who This Course Is For
This course is built for media pros who want their AI work to hold up at a professional standard. If you're looking for a free intro to AI image generators or want to make content for social media as a hobby, free YouTube tutorials will serve you better. If you want your AI skills to count professionally, this course is built for you whether you're just starting out or refining what you already know.
Frequently asked questions
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