AI for Media Professionals: Production-Grade Skills to Get You Hired & Greenlit
David Lerech
AI Consultant: Major Studios, Streamers
Professional AI skills that advance careers and get you hired in entertainment
AI-generated content is already airing on Netflix, WBD and Amazon Prime. Professional campaigns from Coca-Cola and BMW are using AI video. Major media companies are hiring AI teams. This isn't coming — it's here. And almost nobody in the industry knows how to do it at a professional standard.
The gap between "impressive on social media" and "production-ready" is where careers are being made right now. Professionals who understand quality benchmarks, rights frameworks, and studio-grade workflows are the most hireable people in the industry. That combination barely exists yet.
This 4-week, hands-on course teaches you the professional frameworks and critical knowledge that separate hireable AI-skilled professionals from everyone else. Led by one of the entertainment industry's leading AI advisors — who works with senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery, and dozens of major studios — you'll learn the same approaches he applies when advising these organizations.
No prior AI experience required. You'll leave with professional-grade portfolio pieces, a practical rights assessment framework, and the most in-demand skillset in the creative industries today.
What you’ll learn
The AI frameworks, workflows, and rights knowledge that studios and networks expect — turning you into the professional they want to hire.
AI content that belongs in a pitch meeting or on screen, not just in a social feed
Use AI image and video generation tools professionally — creating pitches, lookbooks, proof-of-concept reels, and deliverable content
You'll build portfolio-ready deliverables in Weeks 2, 3, and 4 using the same platform and workflows David applies when advising studios.
Move beyond basic prompting to professional-grade AI techniques like context engineering
Using AI for script analysis, production planning, creative development briefs, that would hold up in a professional environment
Using the same models David applies when advising studios and streamers, you'll build your first production-ready AI workflow in Week 1.
Get hands-on experience with the AI platforms and approaches being deployed across the entertainment industry today.
You'll use Freepik's image and video generation platform (multiple models, one subscription)
Plus advanced LLMs like ChatGPT, Claude, and Gemini — the same tools studios are actually investing in.
Learn to evaluate AI outputs against professional standards — the technical, legal, and creative benchmarks
To determine whether content can actually be used in a professional production versus just looking impressive on social media
Build the documentation practices that strengthen your IP position and demonstrate production-ready workflow.
Media employers are actively looking for people who understand professional AI workflows.
You'll leave this course with key AI skills across text, image, and video — plus the rights knowledge and practices to back them up
That combination barely exists in the industry. You'll have the skills, vocabulary and portfolio pieces to demonstrate you're that person
Learn directly from David
David Lerech
20+ year media executive, now advises studios, streamers, production companies
Who this course is for
Working media professionals ready to add AI to their skillset. You might be new to AI but need professional-grade skills, not hobbyist tips.
- Independent filmmakers, writers and creators who want work that attracts studios, financing, distribution, or professional partners.
- Emerging creatives who want to get hired. You know AI skills are essential, but tutorials online don't teach you what professionals need.
Prerequisites
Paid ChatGPT Plus or equivalent LLM subscription
You'll need access to advanced AI models for hands-on exercises. ChatGPT Plus ($20/mo) recommended; Claude Pro or Gemini Advanced also work.
Freepik (Premium) subscription (1 month minimum)
Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.
What's included
Live sessions
Learn directly from David Lerech in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
AI Certification
Share your new skills with your employer or on LinkedIn.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
4 live sessions • 20 lessons • 4 projects
Week 1
May
6
Workshop: Professional Creative AI in Practice
Wed 5/64:00 PM—5:30 PM (UTC)
Professional AI: From amateur experimentation to industry-ready skills
Week 2
May
13
Workshop: Professional Visual Production with AI
Wed 5/134:00 PM—5:30 PM (UTC)
Professional AI Visuals: Images that get projects financed, not just likes
Schedule
Live sessions
1-2 hrs / week
Four 90-minute live workshops — not lectures. David demonstrates professional AI workflows, you practice together, then apply the frameworks to your own creative project with real-time feedback. The same hands-on approach David uses when training teams at major studios and production companies.
Wed, May 6
4:00 PM—5:30 PM (UTC)
Wed, May 13
4:00 PM—5:30 PM (UTC)
Wed, May 20
4:00 PM—5:30 PM (UTC)
Wed, May 27
4:00 PM—5:30 PM (UTC)
Projects
1 hr / week
Every week you create something real. A professional development brief. A visual package for a pitch deck or lookbook. A rights-assessed portfolio. A video proof-of-concept. Each project builds on the last — by Week 4 you have a portfolio of professional-grade AI work across text, image, and video.
Async content
1-2 hrs / week
90 minutes of self-paced video lessons each week covering professional frameworks, guided exercises, and real-world examples. Every week starts with an accessible introduction before building to advanced techniques. Complete them on your own schedule — all materials are yours to keep.
Who This Course Is Not For
This course is designed for people who intend to use AI professionally. If you're looking for a casual introduction to AI art generators or want to make content primarily for social media, there are excellent free resources for that. This course is specifically built for people who need their AI skills — and their AI outputs — to hold up in a professional context and propel their careers.
Frequently asked questions
$999
USD