AI for Media Professionals: From Your First AI Agent to Pro AI Video

David Lerech

AI Consultant: Major Studios, Streamers

Production-grade AI skills for film and TV, taught by a studio AI advisor

AI-made content is already on Netflix, Amazon Prime and major networks, and studios and production companies are building AI teams. The people who can use AI to a professional standard are the ones getting hired, getting projects greenlit, and leading the change inside their companies.

This 4-week course takes you from solid foundations to professional output. In Week 1 you'll build your own AI agent: an assistant that remembers your projects, follows your instructions every time and saves its work. Then you'll produce professional AI images, clear your work for rights and ownership, and finish with a video capstone you could put in front of a producer, buyer or employer.

You'll learn the same frameworks I teach senior leaders at Netflix, Amazon MGM, Warner Bros. Discovery and dozens of major studios, at a pace that fits a working week: about 3 hours, including one 90-minute live session.

Is this the right level for you? If you've only used ChatGPT for quick questions, you'll be fine: Week 1 starts with how these tools actually work. If you already prompt well, the agent build, the rights framework and the production workflows are where you'll be stretched.

What you’ll learn

The AI frameworks, workflows and rights knowledge studios and networks expect, from your first AI agent to production-ready video.

  • Design an agent for a job you do every week: tracking deliverables, a development slate, or research for a project

  • It remembers your projects, follows your instructions every time and saves its work, in files you control

  • You'll build it live in Week 1, then train it with feedback the way you'd guide a new team member

  • Move beyond basic prompting to professional-grade AI techniques like context engineering

  • Using AI for script analysis, production planning, creative development briefs, that would hold up in a professional environment

  • Using the same approaches David applies when advising studios and streamers, you'll build your first production-ready workflows in Week 1.

  • AI content that belongs in a pitch meeting or on screen, not just in a social feed

  • Hands-on with Magnific's professional image platform (multiple models, one subscription) and leading AI video tools

  • You'll build portfolio-ready deliverables in Weeks 2, 3 and 4 using the workflows David applies when advising studios.

  • Learn to evaluate AI outputs against professional standards — the technical, legal, and creative benchmarks

  • To determine whether content can actually be used in a professional production versus just looking impressive on social media

  • Build the documentation practices that strengthen your IP position and demonstrate production-ready workflow.

  • Media employers are actively looking for people who understand professional AI workflows.

  • You'll leave this course with key AI skills across text, image, and video — plus the rights knowledge and practices to back them up

  • That combination barely exists in the industry. You'll have the skills, vocabulary and portfolio pieces to demonstrate you're that person

Learn directly from David

David Lerech

David Lerech

20+ year media executive, now advises studios, streamers, production companies

Netflix
Warner Bros. Discovery
Amazon MGM Studios
Paramount+
NBCUniversal
See all products from David

Who this course is for

  • Working media pros (producers, development, editors, artists, managers) who want AI skills that count at work. Many have their company pay.

  • VFX, animation and post artists adding AI to deep craft experience, who want production-grade workflows rather than social media tricks.
  • Independent filmmakers, writers and emerging creatives who want work that attracts studios, financing, distribution and employers.

Prerequisites

  • A paid AI subscription (~$20/mo) and its desktop app

    Claude Pro or ChatGPT Plus. Week 1's agent build runs in the Claude or ChatGPT desktop app, installed before the live session.

  • Magnific Premium (1 month, ~$25 USD)

    Used in Weeks 2-3 for professional AI image generation. Approx $25 USD /mo. You can cancel after the course ends.

What's included

David Lerech

Live sessions

Learn directly from David Lerech in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

AI Certification

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

4 live sessions • 31 lessons • 4 projects

Live sessions

1-2 hrs / week

Four 90-minute live workshops, not lectures. In Week 1 you build your own AI agent live; in Weeks 2 to 4 David demonstrates professional workflows, you practise together, then apply them to your own creative project with real-time feedback. The same hands-on approach David uses training teams at major studios.

Projects

1 hr / week

Every week you create something real. Your first AI agent and a professional pitch document. A visual package for a pitch deck or lookbook. A rights-assessed portfolio. A video proof-of-concept. Each project builds on the last: by Week 4 you have a portfolio of professional-grade AI work across text, image and video.

Async content

1-2 hrs / week

90 minutes of self-paced video lessons each week covering professional frameworks, guided exercises, and real-world examples. Every week starts with an accessible introduction before building to advanced techniques. Complete them on your own schedule — all materials are yours to keep.

Week 1

Feb 1—Feb 7

    Feb

    4

    Workshop: Build Your First AI Agent

    Thu 2/412:00 PM—1:30 PM (EST)

    The Professional AI Toolkit: From chat to your first AI agent

    11 items

Week 2

Feb 8—Feb 14

    Feb

    11

    Workshop: Professional Visual Production with AI

    Thu 2/1112:00 PM—1:30 PM (EST)

    Professional AI Visuals: Images that get projects financed, not just likes

    8 items

Who This Course Is For

This course is built for media pros who want their AI work to hold up at a professional standard. If you're looking for a free intro to AI image generators or want to make content for social media as a hobby, free YouTube tutorials will serve you better. If you want your AI skills to count professionally, this course is built for you whether you're just starting out or refining what you already know.

Frequently asked questions

Maven for Teams

Reimbursement

Get your company to pay

Everything L&D needs: email template, receipts, and certificate of completion.

Get reimbursed

Team discount

Learn with your teammates

Save 20%+ when 2 or more teammates enroll in the same cohort.

Save 20%+ with a team

Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$849

USD

·
Feb 1—Feb 26
Enroll